Curated Roundup of the Best Ecommerce News, Resources & Guides

Nicole Poncsak | Every month we try to put together a curated list of some of the most noteworthy ecommerce news, articles, apps, and resources that take place throughout the month, and this month we did just that. The purpose of these monthly roundup posts is to b... more

50 Amazing Women in Martech: Call for Submissions

Lana Moore | Do you know an amazing woman that excels at marketing technology? In December, will be publishing 50 Women You Need to Know in Martech in 2018 . We want to celebrate female marketing executives, practitioners and inno... more

Black Friday & Cyber Monday Ecommerce Deals for 2017

Nicole Poncsak | Every year we create a roundup of the best ecommerce related Black Friday/Cyber Monday deals to help entrepreneurs cut costs when it comes to running their businesses. There are all sorts of apps, tools and resources that can make running your busi... more

Why Referral Marketing Is Your Best Bet

Mark Nicholson |   Marketers know their options - you can pay to play or earn your way. When looking for leads and customers, advertising campaigns such as paid search are your fastest route to driving traffic. For many, it's necessary, but not a sustain... more

Launching Team Collaboration with 50% discount for lifetime with Social Champ

Amna Khatri | Early Bird 50% lifetime Discount for Business Champion Plan and Agency Champion Plan is about to get started. Try the newly launched Team Feature with the most amazing price ever, Through socialchamp you can manage your all social media platforms l... more

Opt for Salesforce Data Integration solutions to manage your data better

Laura Wyss | A number firms offer many data integration solutions for a business to choose from. From the many available options, the Salesforce Data Integration solutions is a leading CRM tool that enables the user to keep track of all the data and information... more

Here’s Why You Should Add Second-Screen Functionality to Your Tennis App

Yana Yelina | Second screening is a hot trend, and marketers take advantage of this trend to promote their video content. If you want to keep up — think big . By adding advanced functionality to your tennis app, you’ll make it a second screen... more

Digital Asset Management; Experts Needed for Master Series

Courtney Raaz | We are accepting contributions from DAM experts and vendor/solution providers to be used in the next installment for our martech master series. The deadline is Friday, December 1st. To be considered, tell us: How will digital asset management sys... more

Why buy Instagram followers?

Alina Nikolaeva | Some are even creating dummy accounts, creates the profile to add to their followers. It is all about awareness or consciousness. Most people will look at the number of followers you have when they are checking up an account to follow, and some busi... more

5 basic things to know before you head as a project manager

Megan Wale | When you are looking at managing a project there are some key aspects you need to manage. The key aspects of a project are initiation, schedule, stakeholder management, change management, risk and issues and budget. To start with good IT PROJECT MA... more

Scoring data providers

Dave Prince | Great article Michael. Do you know a way or is there an opportunity for a research company or analytics firm to benchmark these 3rd Party data providers against the criteria you list? Would it be best done on random audeince segments, or do marketer... more

7 Proven Customer Retention Strategies to Supercharge Your Ecommerce Business

Nicole Poncsak | Customer retention strategies are essential to your longterm success and they're one of the best steps you can take to increase revenue & profit for your ecommerce store. Bringing new customers in the door is essential for every ecommerce b... more

Who manages the chaos?

Joseph Kurian | While everyone speaks about all the different logos and products there are in MarTech, our question is who manages all this chaos?  We didn't find anyone who did in the large enterprise space so we built Open Lantern to do that.  W... more

Company Logo Design for Ecommerce Entrepreneurs: Your Complete Guide to Developing & Designing a Masterful Logo (+ 50 Pre-Vetted Logo Designers)

Nicole Poncsak | A logo is an important aspect of any business and this guide will provide you with information, tools and resources to create the best company logo design for your brand. Logos need to be beautiful and functional – they represent our busi... more

Attribution modeling for E-commerce businesses

Laura Wyss | Attribution modeling is more of art than just numbers and science. As you take your step towards implementing the attribution model in the e-commerce sphere, it will help you understand the customer behavior patterns. Implementing salesforce data i... more

How to Drive Downloads With App Store Optimization

Brittany Armour | Looking for ways to drive more app downloads? It’s time to embrace the practice of App Store Optimization (ASO).  According to a survey by Forrester Research, the majority of users discover apps by searching within the app stores... more

Clearly shows need to content marketing

Megan Wale | The Impact of AI on Modern Marketing: Scoring AI's Impact on Marketing Technology with Comments from Experts  above topic explains very well the AI in current digital marketing trend.... more