How to Make More Sales from Your Facebook Business Page

Madeleine Helme | Let’s take a look at how you can optimize your Facebook business page to drive sales. These tips can be implemented without spending money to advertise.... more

Choosing the Right Font for Your Advertisements

Madeleine Helme | The font you use, just like the clothes you wear on a day-to-day basis, gives off a certain impression. Make sure you pick the right one for your ads.... more

Using LinkedIn as a B2B Sales Tool

Madeleine Helme | LinkedIn is commonly used as a recruitment tool, but that’s not the only way it can help your business, it is also great as a B2B sales tool.... more

How to Optimize Amazon Listings

Madeleine Helme | You need to optimize Amazon listings to allow people to discover it when they search for related keywords.Try making some tweaks based on our advice.... more

Steps to Take to Recover Abandoned Online Shopping Carts

Madeleine Helme | It’s scary to think that you could be losing 7 out of 10 customers online, so try these methods to recover abandoned online shopping carts.... more

Why You Need Mobile Point-of-Sale Systems

Madeleine Helme | Are mobile point-of-sale systems just a new fad in the retail world, or will they become the standard method of payment in the years to come?... more

Follow Friday: How to Grow Your Instagram Follower Base

Hailee Franco | So you are ready to grow your Instagram follower base but have no idea how to do it. That's okay, we do! Find out how to get the followers you crave.... more

Print Marketing is Still Working

Madeleine Helme | Consumers are spending more time online interacting with brands, but that doesn’t mean there isn’t still a place for print marketing.... more

How Retailers Can Master Foot Traffic

Madeleine Helme | Employing people-counting technologies in your retail store can help you master your foot traffic, leading to more customers, more sales, and more profits.... more

Betting on Bullseye: The Experts Talk Best Strategies for Engaging Your Target Audience

Lana K. Moore | These martech experts have some targeting advice they’d like to share. We asked them: "What are your top tips for keeping your target audience engaged?”... more

Register for an Account vs. Check Out as a Guest

Madeleine Helme | Have you given a second thought to your online checkout system? Use these guidelines to determine if guest checkout or registration is best for sales.... more

Telltale Signs of a Capable Company Leader and How to Stimulate Their Growth

Lana K. Moore | These martech experts have some talent maangement advice they’d like to share. We asked them: “How do you transform your team members into company leaders?"... more

Referral Marketing for Local Businesses

Madeleine Helme | Try out these three ideas to start spreading positive word of mouth and get more customers through referral marketing for local businesses.... more

Texting vs. Live Chat: Which is the Best Choice for Customer Communication?

Kathi Furman | Texting and live chat are strong customer communication techniques for businesses. Deciding which is best depends on which appeals to your customers.... more

Tips for a Successful Direct Mail Campaign

Madeleine Helme | Ready to have a bigger impact on more recipients with your direct mail campaigns? Then you need to focus on these areas when implementing your campaign.... more

Tips for Managing Online Reputation

Madeleine Helme | When bad experiences with your customers happen, these tips should help you with managing online reputation effectively. Find out more here.... more

Be a Better Buyer: Tips for Buying Live Chat Software

Kathi Furman | Customers want answers to their questions instantly. So many marketers are buying live chat software to make this happen. So how do you pick the right one?... more

Choosing the Right YouTube Ad Type for You

Madeleine Helme | With these options, you will now be able to choose the right kind of YouTube ad depending on the goals of your advertising campaign and content.... more

Following the Regulations for Affiliate Marketing

Madeleine Helme | If you carry out email marketing, then you hopefully know this already and are following the rules set out by CAN-SPAM, but what about your affiliates?... more

The Importance of Vendor Analysis

Bill Gaskill | Vendors are critical to a company's success. To ensure that they only contract with the appropriate vendors, companies carry out vendor analysis.... more

Building Relationships: How Social Media Can Help

Hailee Franco | It is time to rethink the way you use social media.If you aren't building relationships are your social platforms then the answer is yes.... more

10 Ways to Save On Your Marketing Budget

Kathi Furman | You don’t have to increase your marketing budget to reach a larger audience. Utilize innovative and low-cost solutions with these 10 ideas.... more

Getting Analytical with Google Analytics

Madeleine Helme | Google Analytics allows you to measure a huge array of statistics related to the performance of your site and the activity of its users.... more

Signs It's Time to Switch Vendors

Kathi Furman | Sometimes, businesses continue to utilize their bad vendor services. Here are six signs to help you identify when it’s time to switch vendors.... more

Learnings From the Art of War in the Age of Digital

Kartikey Bhargava | For any business attempting to forge a path in today’s competitive market place, getting the right marketing and growth strategy in place is key.... more

How is Conversational Commerce Changing the Way We Buy and Sell?

Madeleine Helme | Conversational commerce is well on its way. Start thinking about how you can implement conversational commerce in your business.... more

Modern Digital Signage: A New Way to Engage Employees and Spice Up Enthusiasm

Phyllis Miller | Modern signage is so last decade. Digital signage can do more than act as a flashy alternative to a traditional sign. Phyllis Miller of Enplug has more.... more

Tips to Build Quality Links for E-Commerce Websites

Madeleine Helme | If your e-commerce site needs an SEO boost, try following these five tips to build quality backlinks to your website.... more

Creating Loyal Brand Advocates Starts with Saying Thank You

Kathi Furman | Gratitude is an important life attribute and a valuable key to experiencing business success. Here are seven ways you can thank your brand advocates.... more

How to Attract Affiliates to Promote Your Business

Madeleine Helme | If you’re trying to use affiliate marketing to promote your business, try following these tips to attract and retain successful affiliates.... more

Google vs Facebook: Remarketing and Retargeting Pt 2

John Shieldsmith | Both Google remarketing and Facebook remarketing offer incredible opportunities for marketers and businesses. You truly can’t go wrong.... more

The Advantages of Print Advertising for Media Campaigns

Madeleine Helme | Don’t simply dismiss print advertising as a bygone tradition. Advantages of print advertising still holds power over its modern, digital counterpart.... more

Differentiating Statistics, Machine Learning and Data Mining

Trent Jonas | In order to master data science as a whole, you need (at least) a working knowledge of the interplay between statistics, machine learning, and data science.... more

AI is Not the Future of ABM: It's Just Further Evolution

David Ratcliff | There's no denying the value of AI in martech. But is it the holy grail for ABM? Read David Ratcliff's perspective in this guest post.... more

Purchasing Power: The Importance of Online Reviews

Kathi Furman | Today, 90% of individuals say online reviews impact their purchase decisions. So the importance of online reviews shouldn't be lost on businesses.... more

Does MarTech Make Us Less Productive?

Tim Ziegler | There's a dark underside to the martech tools we love. As tech advances, the greater the chance that these two negative effects also grow bigger.... more

Prove it! How Social Proof Bolsters Brand Awareness

Hailee Franco | Remember the good ole days when building a brand was easy? Yeah, neither do I. So how do you build trust? Social proof is a good place to start.... more

Getting the Most Out of Your Google Shopping Ads

Madeleine Helme | Are you ready to boost your conversions? Get started with Google Shopping Ads and follow these tips to help you boost your online sales.... more

Is Public Relations Different for B2B and B2C?

Madeleine Helme | B2B and B2C call for different things. Here are some of the differences that businesses should bear in mind when planning their Public Relations activities.... more