Before Transparency Comes Control

Kerry Bianchi | While not exactly a panacea, here are some of the controls that advertisers can leverage as a significant first step toward transparency.... more
 

Expert Opinion: DAM featuring Anthony Welgemoed

Anthony Welgemoed | Read up on what digital asset management expert Anthony Welgemoed predicts will happen as systems evolve over the next three to five years.... more
 

Make 2018 Your Year With These Martech Innovations

Sara Sousa | Change is good, and you need to take advantage of new martech innovations to be successful in 2018.... more
 

Ensuring Data Quality of Third Parties

Michael Benedek | You can't watch over the shoulder of third-party data providers, but you can practice due diligence to ensure data quality. Michael Benedek explains how.... more
 

Account-Based Marketing (ABM): A Guide to the Future for High-Performing Teams

Ashley Kaczmar | What does the future hold for account-based marketing (ABM)? Find out with these predictions and best practices from over 16 experts.... more
 

Black Friday & Cyber Monday Ecommerce Deals for 2017

Nicole Poncsak | Every year we create a roundup of the best ecommerce related Black Friday/Cyber Monday deals to help entrepreneurs cut costs when it comes to running their businesses. There are all sorts of apps, tools and resources that can make running your busi... more
 

Ecommerce Marketing: A Guide for Reaching Today’s Customer

Ashley Kaczmar | Undeniably, the customer journey now starts and often finishes online. Ecommerce marketing is now more critical than ever.... more
 

Expert Opinion: DAM featuring Nicolas Athanasopoulos

Nicolas Athanasopoulos | Read up on what digital asset management expert Nicolas Athanasopoulos predicts will happen as systems evolve over the next three to five years.... more
 

Expert Opinion: DAM featuring Howard Scott

Howard Scott | Read up on what digital asset management expert Howard Scott predicts will happen as systems evolve over the next three to five years.... more
 

Why Digital Asset Management has Become a Must-Have for Marketing Teams

Lisa Callahan | Digital Asset Management (DAM) is the creative marketer's guiding light. Learn why it's a necessary tool for all marketing teams, according to 17 experts.... more
 

4 Ways AI Will Solve Your Social Media Marketing Issues in 2018

Lou Jordano | Check out this guest post from Crimson Hexagon CMO Lou Jordano to learn about the implications of Artificial Intelligence (AI) on social media marketing.... more
 

50 Amazing Women in Martech: Call for Submissions

Lana K. Moore | Do you know an amazing woman that excels at marketing technology? In December, MarTechExec.com will be publishing 50 Women You Need to Know in Martech in 2018 . We want to celebrate female marketing executives, practitioners and inno... more
 

Why Referral Marketing Is Your Best Bet

Mark Nicholson |   Marketers know their options - you can pay to play or earn your way. When looking for leads and customers, advertising campaigns such as paid search are your fastest route to driving traffic. For many, it's necessary, but not a sustain... more
 

Expert Opinion: Influencer Marketing featuring Blaire Massaroni

Blaire Massaroni | Read up on what influencer marketing expert, Blaire Massaroni, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: DAM featuring Leslie Weller

Leslie Weller | Read up on what digital asset management expert Leslie Weller predicts will happen as systems evolve over the next three to five years.... more
 

Expert Opinion: DAM featuring Maria Osipova

Maria Osipova | Read up on what digital asset management expert Maria Osipova predicts will happen as systems evolve over the next three to five years.... more
 

Simple Ways to Optimize Website SEO

Hailee Franco | Even if you don’t know everything, there are some simple ways to optimize website SEO that take almost no time to implement.... more
 

Women You Need to Know in Martech: Kerry Bianchi

Kerry Bianchi | What advice would you offer someone getting into marketing in this landscape? Be flexible and open in your expectations. Big, small, start-up, mature, centralized or geographically diffused organizations all have something different to offer,... more
 
0 Reviews
            Cortex
                  ,                         Content & Experience
            Cortex helps marketers make content that drives results. Our software uses artificial intelligence to empower data-driven creativity.... more
 

Power to the Marketers! How to Prove Marketing is More Than Just an Expense

Sara Sousa | With many organizations looking at marketing as an expense, marketers need to work to prove the contribution of their marketing efforts. ... more
 

Testing, Testing 1, 2, 3: Make Sure You Do Testing Before Launch

Ashley Kaczmar | Summary Are you not getting the conversion rate you hoped to see? You may have missed a crucial step.In this article, Chris Dayley will talk about the testing you need to before launch and how it will help you see the conversion rate you want. Wh... more
 

Meet Your Match: Marketing Attribution Models You'll Love

Lisa Callahan | Summary There's a lot of misinformation about how marketers attribute web traffic.Should you use first-click? Last-click? All the clicks?In this article, Witold Wrodarczyk from Search Engine Journal talks through the different attribution models... more
 

Breaking Bad (Habits): Removing Silos for ABM Success

Anna Rachel Rich | Ernesto Castillo explains the challenges of ABM and provides insights to facilitate successful sales and marketing team collaboration.   ... more
 
0 Reviews
            Open Lantern
                  ,                         MarTech
            Open Lantern breaks through department silos and helps visually create the enterprise digital landscape in your company.... more
 

Get the Most Bang for Your Buck With Your Marketing Technology

Sara Sousa | Summary I know we've said it a million times... BUT the martech landscape is just so confusing! Choosing your technology is no small feat and making sure your choices make your life easier and not more complicated is even harder to navigate.Ari Sof... more
 

There's No Such Thing as a Silly Question When it Comes to Martech

Sara Sousa | Summary The role of the traditional marketer is being turned upside and all around, and it's okay to have some questions, even if you may not want to ask them. It's important to ask even the "silly" questions when trying to navigate this new space.... more
 

Expert Opinion: Interactive Content featuring Filip Jaskólski

Filip Jaskólski | Read up on what interactive content expert Filip Jaskólski foresees will happen as the technology evolves over the next three to five years.... more
 

Expert Opinion: Interactive Content featuring Jen Boyadjian

Jen Boyadjian | Read up on what interactive content expert Jen Boyadjian foresees will happen as the technology evolves over the next three to five years.... more
 

Expert Opinion: Interactive Content featuring Chris Bintliff

Chris Bintliff | Read up on what interactive content expert Chris Bintliff foresees will happen as the technology evolves over the next three to five years.... more
 

Expert Opinion: Interactive Content featuring Ashley Walsh

Ashley Walsh | Read up on what interactive content expert Ashley Walsh foresees will happen as the technology evolves over the next three to five years.... more
 

Expert Opinion: Interactive Content featuring Roger Hurni

Roger Hurni | Read up on what interactive content expert Roger Hurni foresees will happen as the technology evolves over the next three to five years.... more
 

Why Product Owners Should Pay More Attention to Unstructured Data

Courtney Raaz | Summary Even though structured data fits neatly into rows and columns, it is likely full of holes and contains information that can’t be learned by an algorithm. That’s why David Gonzalez writes that focusing on unstructured data is the best wa... more
 

The Disease is Discount Fatigue, and Your Coupons are the Cause

Lisa Callahan | Summary Contrary to what TV jingles and in-store decor may imply, the holidays aren't all "holly jolly" for marketers.The phenomenon known as discount fatigue has an especially brash effect during this time of the year, as our customers shift from... more
 

Expert Opinion: Interactive Content featuring Aaron Dubois

Aaron Dubois | Read up on what interactive content expert Aaron Dubois foresees will happen as the technology evolves over the next three to five years.... more