The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off

Lana Moore | Find out what 70 marketing executives, practitioners and AI enthusiasts have to say about he future of AI as it relates to marketing.... more

How to Make More Sales from Your Facebook Business Page

Madeleine Helme | Let’s take a look at how you can optimize your Facebook business page to drive sales. These tips can be implemented without spending money to advertise.... more

Expert Opinion: ABM featuring Kathleen Glass

Kathleen Glass | How will ABM technology evolve over the next 3-5 years? Kathleen Glass weighs in with expert insights and predictions.... more

The Impact of AI on Modern Marketing: Scoring AI's Impact on Marketing Technology with Comments from Experts

Lana Moore | The Impact of AI on Modern Marketing, Part III Scoring AI's Impact on Marketing Technology with Comments from Experts Delivering the right message at the right time to the right audience isn’t really a goal.  Goals are statements that you... more

5 Ways to Boost Online Conversion Rates

Madeleine Helme | Whatever the conversion rate on your e-commerce site, there is always room for improvement. Here are a few different types of tools you can use.... more

Steps to Take to Recover Abandoned Online Shopping Carts

Madeleine Helme | It’s scary to think that you could be losing 7 out of 10 customers online, so try these methods to recover abandoned online shopping carts.... more

Expert Opinion: Audience Data featuring Eric Porres

Eric Porres | Read up on what audience data expert Eric Porres predicts will happen as data technology evolves over the next three to five years.... more

Ecommerce Site Search Best Practices

Madeleine Helme | An ecommerce site search is an invaluable tool that will help your customers have a great shopping experience on your website.... more

Register for an Account vs. Check Out as a Guest

Madeleine Helme | Have you given a second thought to your online checkout system? Use these guidelines to determine if guest checkout or registration is best for sales.... more

Following the Regulations for Affiliate Marketing

Madeleine Helme | If you carry out email marketing, then you hopefully know this already and are following the rules set out by CAN-SPAM, but what about your affiliates?... more

Top Tips for Upselling and Cross-Selling

Madeleine Helme | Although upselling and cross-selling are often perceived as sleazy sales tactics, when done right, they actually benefit all parties involved.... more

In-Store Events to Attract Customers and Drive Sales

Madeleine Helme | Hosting special in-store events create an exciting experience that attracts more customers to your store, while simultaneously raising brand awareness.... more

The Impact of Blockchain Technology on Marketing featuring Adam Fingerman

Adam Fingerman | Blockchain promises increased trust between buyers and sellers. Find out more in this contribution to MarTechExec from Adam Fingerman.... more

The Impact of AI on Modern Marketing: 13 Realistic AI Outcomes Marketers Can Expect

Lana Moore | You might be wondering what AI can realistically do for you, the marketer. In this article, we'll talk about 13 things you can expect from AI in marketing.... more

How is Conversational Commerce Changing the Way We Buy and Sell?

Madeleine Helme | Conversational commerce is well on its way. Start thinking about how you can implement conversational commerce in your business.... more

Learnings From the Art of War in the Age of Digital

Kartikey Bhargava | For any business attempting to forge a path in today’s competitive market place, getting the right marketing and growth strategy in place is key.... more

Tips to Build Quality Links for E-Commerce Websites

Madeleine Helme | If your e-commerce site needs an SEO boost, try following these five tips to build quality backlinks to your website.... more

The Importance of Social Proof for E-Commerce Stores

Madeleine Helme | In the online world, social proof can come in lots of different forms, such as customer reviews, testimonials, case studies, and posts on social media.... more

What are the best discount for black Friday on socialchamp!

Amna Khatri | Socialchamp is a social media management tool where we can easily manage multiple social accounts . We can bulk upload it and schedule it according to our desire time we can easily track it by their fruitful feature analytics they are giving very... more

How to Attract Affiliates to Promote Your Business

Madeleine Helme | If you’re trying to use affiliate marketing to promote your business, try following these tips to attract and retain successful affiliates.... more

Mastering Conversion Rate Optimization

John Shieldsmith | Your site might look nice. And maybe it's even bringing in a lot of visitors. But is it performing where it counts? Conversion rate optimization is key.... more

Top Marketers Say 2017 is the Year for Mobile Analytics

John Shieldsmith | The collection and analyzing of mobile activity, including installation and use of mobile apps, as well as mobile browsing, is known as mobile analytics.... more

Ensuring Data Quality of Third Parties

Michael Benedek | You can't watch over the shoulder of third-party data providers, but you can practice due diligence to ensure data quality. Michael Benedek explains how.... more

Ecommerce Marketing: A Guide for Reaching Today’s Customer

Ashley Kaczmar | Undeniably, the customer journey now starts and often finishes online. Ecommerce marketing is now more critical than ever.... more

Account-Based Marketing (ABM): A Guide to the Future for High-Performing Teams

Ashley Kaczmar | What does the future hold for account-based marketing (ABM)? Find out with these predictions and best practices from over 16 experts.... more

Curated Roundup of the Best Ecommerce News, Resources & Guides

Nicole Poncsak | Every month we try to put together a curated list of some of the most noteworthy ecommerce news, articles, apps, and resources that take place throughout the month, and this month we did just that. The purpose of these monthly roundup posts is to b... more

Why Marketers Want to Get Closer to their Customers in 2017 with Proximity Marketing

Madeleine Helme | More and more businesses are adopting proximity marketing and other location-based marketing techniques to deliver highly targeted marketing messages.... more

Expert Opinion: ABM featuring Srihari Kumar

Srihari Kumar | How will ABM technology evolve over the next 3-5 years? Srihari Kumar weighs in with expert insights and predictions.... more

The Impact of Blockchain Technology on Marketing featuring Megan Miller

Megan Miller | Blockchain technology is poised to drastically change marketing. Megan Miller discusses how in this contribution to MarTechExec.... more

Expert Opinion: Predictive Analytics featuring Bradley DeLoatche

Bradley DeLoatche | Read up on what analytics expert Bradley DeLoatche foresees will happen as predictive technology evolves over the next three to five years.... more

Predictive Analytics Deconstructed: A Super-Simple Recipe for Marketing Success

Lisa Callahan | Puzzled by predictive analytics? Check out our article for the bare bones of predictive analytics, including insight and forecasts from 17 martech experts.... more

Stay Ahead of These Martech Trends to Stay Ahead of the Competition

Sara Sousa | It is critical to stay ahead of the curve if you want to make it with your marketing technology. ... more

Putting Your Eggs in One Basket: Mastering iPaaS

John Shieldsmith | Do you have what feels like a million cloud-based platforms you make your employees juggle? It's time to consolidate those with iPaaS.... more

One Foolproof Tool to Help Ecommerce Businesses Drive Traffic, Collect Emails & Convert More Customers

Nicole Poncsak | Some of the most difficult things for ecommerce businesses to do is to drive traffic, build an audience and convert customers, but this tool helps thousands of businesses do just that, easily and automatically. We wrote a reveiw of Sumo, a tool tha... more

How to Manage Inbound Leads

Madeleine Helme | Taking a lead from start to finish can be a long process. If you have an effective system to manage inbound leads, then it becomes a lot easier.... more

Human Again Part 2: Deploying Personalization in E-Commerce

John Shieldsmith | Personalization is an incredibly powerful tool. This is especially true with e-commerce. But how do you go about picking a method? Start here.... more

Why Does Your SEO Need Local Marketing?

Madeleine Helme | These are three major ways that effective local marketing efforts could boost your SEO and make your website and brand easier to find online.... more