Play this Ridiculously Fun Marketing Acronym Game

Lana K. Moore | This is not a test. It’s a quiz. You’ve got 2 minutes and a whole lot of bragging rights on the line. Aaand, begin.... more

How the Pros Turn Loyal Customers into Brand Advocates

Lana K. Moore | Are you looking for ways to turn your loyal customers into brand advocates? If so check out what the experts have to say in this article on MarTechExec.... more

How to Make Journalists Love You According to the Top PR Experts

Lana K. Moore | How do you get that journalist to just love your brand and what you have to say? We turned to the experts to find out just what to do.... more

Marketing Mix Is Key To A Successful Marketing Plan

Daniel Movardo | A digital-only marketing approach can be successful for a particular campaign, but brands that see the most success out of their marketing campaigns implement a traditional-digital marketing mix to make the most out of their digital efforts whether... more

Data Visualizations for Newbies: The Do’s and Don’ts

John Shieldsmith | Data visualizations can be an extremely effective way to convey important data in a succinct way. Pick the right data and tools for the job with these tips.... more

Intro to Chatbots

Madeleine Helme | Are chatbots the future of marketing? Find out in this article and learn how to get them working for your business and engaging with customers.... more

What is Google Analytics Enhanced Ecommerce?

Madeleine Helme | Setting up enhanced ecommerce tracking will get you the data you need to optimize your online store and start getting more sales and profits from it.... more

How to Stop Viewers From Skipping Your Video Ad

Madeleine Helme | Five seconds is a very short space of time, but how you use it will make a huge difference in your video ad. Here's how to capture your audiences' attention... more

Infographics in Native Advertising are the Next Big Thing

Madeleine Helme | Infographics in native advertising will create great engagement from your audience and shares among their network of peers.... more

Data Collection Tactics Your Customers Won't Hate You For

Lisa Callahan | According to research from Boxever , 60% of customers want marketing to relate to where they are and what they’re doing. Yet, 62% said they don’t want brands to track their location. These contradicting results epitomize the challenge we mar... more

Up Your Webinar Attendance Game

Kathi Furman | The key to hosting a successful webinar is attendance. How do you make sure they show up? Increase webinar attendance by implementing these 6 steps.... more

3 Types of Link Building Businesses Need to Understand

Kathi Furman | Links continue to lead in SEO importance. Create a valuable link building strategy today to help boost your SEO strength and increase your online visibility... more

6 Digital Asset Management Benefits

Kathi Furman | Digital marketing is here to stay. These digital asset management benefits will allow you to take control of your digital strategy.... more

6 Website Optimization Tactics: Neuroscience Principles to Increase Conversion Optimization

Nicole Poncsak | Did you know that 90% of consumer decisions are emotional? If you understand what drives customers to make decisions, a few simple changes to your store can work with their cognitive biases & increase your conversion rate. This article cove... more

Predictive Analytics Deconstructed: A Super-Simple Recipe for Marketing Success

Lisa Callahan | Puzzled by predictive analytics? Check out our article for the bare bones of predictive analytics, including insight and forecasts from 17 martech experts.... more

Let's Chat: Do You Need Live Chat for Your Business?

Kathi Furman | Use these pros and cons to determine if live chat can improve your customer satisfaction rates.... more

Key Questions for Choosing a CRM

Kathi Furman | Take charge of the conversation with vendors by asking these six questions. The answers will help you with choosing a CRM software that is a perfect fit.... more
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            Found in 2001, CrossCap is a marketing management SaaS software company that builds customizable enterprise software solutions that support leading global mid- to large-sized brands and companies' marketing teams. ... more

Is Data Integration really dead?

Laura Wyss | In this time of technological advancements, the analytics vendors are tapping off features that used to be specific to the integration providers alone. This makes us question if data integration is dead. The reality is that, the traditional way of... more

7 Tips for Perfecting Your SMS Marketing

Ashley Kaczmar | SMS marketing is one of the best tactics out there. We’ve rounded up a list of 7 of the best tips for implementing SMS marketing into your campaign.... more

What are Your Customer's Shopping Habits? Webrooming vs. Showrooming

Madeleine Helme | Learning more about the shopping habits of your customers can help you develop a strategy on how to cater to them in the most effective way.... more

Online Reviews Help Grow Your Business

Kathi Furman | Read on to find out why acquiring online reviews should be a prominent piece of your online marketing strategy to grow your business.... more

Why You Need Email Verification

John White | With email verification, marketers can cut costs, save time, increase productivity, and significantly improve their marketing efforts.... more

Web vs. Mobile Analytics: Key Differences

Trent Jonas | In order to get the most complete consumer portrait, marketers should consider both mobile and web analytics.... more

Interview Questions That Get Real Answers

Kathi Furman | Asking the right interview questions leads businesses to hire the best and avoid repeating that costly investment.... more

The Final Countdown for E-commerce Customers

Madeleine Helme | Retailers and ecommerce sites are always trying to create a sense of urgency. One technique employed by some are countdown timers for e-commerce sites.... more

Going Mobile: Simplify Event Planning with Mobile Apps

Kathi Furman | Minimize event planning mistakes by using an event management mobile app. It will streamline the steps your team takes to pull off a successful event.... more

Create a Budget that Drives Growth

Kathi Furman | As a responsible business owner, you can’t choose a random amount of money for future expenses. There are factors to consider when creating a budget.... more

What is the best multi-touch attribution model?

Laura Wyss | Multi-touch attribution techniques are becoming increasingly prominent in the world of marketing. Still, most of the marketers are still not harnessing their data to truly capitalize on the opportunities it can offer in the long run. Also, today mod... more

ABIS Mold(HK) Technology Co.,Ltd

li jun | ABIS was founded in Shenzhen China,in 1996,adjacent to Hong Kong,has its own factory of 12,000 square meters. With the advanced facilities from Germany, Swiss and Japan, and a highly experienced design and engineering team.Servicing various markets... more

Budgeting Software vs. Excel

Kathi Furman | Take the time to consider the pros and cons of both budgeting software and excel. Compare these to your existing and future needs to choose the best one.... more

Understanding the Importance of Call Analytics

Kathi Furman | Understanding the importance of call analytics in your digital marketing strategy is vital to future success. Find out why on MarTechExec.... more

Mobile Apps: 8 Tactics to Increase User Engagement

Kathi Furman | Don’t set your app up to be ignored or abandoned by users. Implement these eight tactics to encourage use and increase user engagement.... more

How to Combat Ad Fraud

Madeleine Helme | Ad fraud poses a big threat to the digital advertising industry. Follow these tips to help combat ad fraud in digital advertising.... more