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50 Women You Need Know in Martech (Impressive List)

Martech 2025 Women

How We Selected the Amazing 50 Women in Martech

We didn't want this list to be comprised of the usual suspects. We wanted to expand our search, by identifying women who exhibited a passion for marketing and marketing technology — but who also shared a passion for developing a community of strong, intelligent marketing executives.

I have to tell you. I read every single submission we received, and I was inspired. Not just from the women who made the list this year, but from everyone that provided their thoughts and opinions on Careers in Martech, Martech in Practice and Women in Martech.

Below you will find each of the 50 Women You Need to Know in Martech, as well as a quote from her that struck a chord with us.

Beginning in January, I'm going to publish a weekly installment of the Women in Martech Series. I'm really excited about it as it will include not only thoughts and opinions of the 50 Women in Martech here, but we're going to serve up a ton of resources and programs intended to help anyone, woman or man, succeed in martech.

50 Women Martech 2025

1. Ann Handley - Chief Content Officer at MarketingProfs

A pioneer in digital marketing, Ann is a bestselling author and one of the leading voices in content marketing strategy.

2. Gini Dietrich - Founder and CEO of Arment Dietrich

Gini is a thought leader in integrated marketing communications and the author of "Spin Sucks," known for her innovative approaches to PR and marketing.

3. Tiffani Bova - Global Growth and Innovation Evangelist at Salesforce

Tiffani leads Salesforce's global efforts in growth strategies and is a top influencer in sales and marketing innovation.

4. Shama Hyder - Founder & CEO of Zen Media

Shama is a digital marketing expert and keynote speaker, known for her thought leadership in modern marketing and martech innovations.

5. Katie Martell - Marketing Consultant and Author

Katie is known for her expertise in B2B marketing and her outspoken advocacy for truthful and transparent marketing practices.

6. Megan Eisenberg - CMO at TripActions

With a strong background in martech, Megan is a recognized leader in demand generation and digital transformation strategies.

7. Jenny McAvoy - Founder at Insectek Pest Solutions

Jenny has been pivotal in driving revenue-focused marketing strategies and advancing customer data platforms to grow Insectek Pest Solutions one of the largest pest control companies in Phoenix.

8. Lauren Vaccarello - CMO at Talend

An award-winning marketer, Lauren is recognized for her expertise in growth marketing, data analytics, and digital strategy.

9. Lindsey Madison - VP of Marketing at Calendly

Lindsey has played a key role in transforming Calendly's growth and customer engagement through innovative martech strategies.

10. Sydney Sloan - CMO at Salesloft

Sydney is known for creating customer-centric marketing strategies and using martech tools to scale brand growth.

11. Leela Srinivasan - CMO at Momentive

Leela has made her mark by driving impactful marketing initiatives and leveraging martech to better understand customer insights.

12. Alyssa Merwin - VP, Sales Solutions at LinkedIn

Alyssa is a leading voice in sales enablement and marketing automation, driving LinkedIn’s successful customer-centric approach.

13. Maria Pergolino - CMO at ActiveCampaign

Maria is a recognized leader in marketing automation and has led the martech initiatives for companies like Marketo and Anaplan.

14. Terry Pavlicek - DOM at Pinnacle Aviation

Terry has been instrumental in driving marketing growth at private jet charter branch at Pinnacle Aviation, with a strong focus on data-driven customer insights and digital transformation.

15. Jeanne Hopkins - CMO at OneScreen.ai

Jeanne is a marketing veteran with deep expertise in demand generation, martech integration, and growth strategy.

16. Mariya Nurislamova - CEO of Scentbird

Mariya has harnessed martech to build Scentbird into a data-driven, personalized fragrance subscription service, revolutionizing the beauty industry.

17. Andrea Kayal - CMO at Electric

Andrea is known for her ability to scale marketing operations and drive revenue growth using martech solutions.

18. Rachel Thornton - CMO at AWS

Rachel leads AWS’s marketing strategy, using martech to align the company’s brand positioning with cutting-edge technology solutions.

19. Karen Steele - CMO at LeanData

Karen is an expert in marketing automation and pipeline generation, having built a martech-driven culture at LeanData.

20. Margaret Molloy - CMO at Siegel+Gale

Margaret is a marketing thought leader known for her focus on simplicity in branding, integrating martech to enhance customer experience.

21. Eva Tsai - CMO at AppLovin

Eva is instrumental in AppLovin’s martech innovations, helping the company drive data-centric marketing strategies for mobile app developers.

22. Ursula Ringham - Head of Global Influencer Marketing at SAP

Ursula leads SAP's influencer marketing program, utilizing martech tools to build strong influencer-driven campaigns.

23. Amanda Elam - CMO at Bloomreach

Amanda is a martech leader focused on delivering personalized customer experiences using data-driven insights and innovative marketing technologies.

24. Andrea Fryrear - CEO of AgileSherpas

Andrea is a thought leader in agile marketing and uses martech to help companies optimize marketing operations and improve efficiency.

25. Sangram Vajre - Co-founder and Chief Evangelist at Terminus

Sangram is a top leader in account-based marketing (ABM) and martech, helping companies align their sales and marketing strategies.

26. Lauren McCadney - Senior Director of Marketing at CDW

Lauren has transformed CDW’s marketing efforts with martech innovations, focusing on digital transformation and customer-centric campaigns.

27. Laura Ramos - VP and Principal Analyst at Forrester

Laura is a martech expert who provides actionable insights on B2B marketing, helping companies navigate the complexities of the digital landscape.

28. Erica Seidel - Founder of The Connective Good

Erica is known for her expertise in marketing executive recruitment, using martech to identify top marketing and sales talent.

29. Carla Johnson - Marketing Innovator and Keynote Speaker

Carla is a leading voice in marketing innovation and storytelling, helping brands integrate martech tools for more engaging customer experiences.

30. Charlene Li - Founder of Altimeter Group

Charlene is an expert in digital transformation and martech, advising companies on how to leverage new technologies for business growth.

31. Amber Naslund - Senior Content Marketing Evangelist at LinkedIn

Amber is a content marketing strategist with a focus on leveraging martech to drive engagement and brand visibility.

32. Amy Gesenhues - Senior Editor at Third Door Media

Amy is known for her expertise in marketing news and trends, covering the latest advancements in martech and digital marketing.

33. Jill Rowley - Social Selling Evangelist and Keynote Speaker

Jill is a leading authority on social selling and martech, helping companies drive revenue through digital sales strategies.

34. Tara-Nicholle Kirke - Founder and CEO of SoulTour

Tara-Nicholle is a martech leader focused on using technology to drive transformative personal development experiences.

35. Cristy Garcia - CMO at Impact

Cristy has revolutionized marketing strategies at Impact, using martech to streamline influencer marketing and affiliate partnerships.

36. Kate Adams - SVP of Marketing at Validity

Kate leads marketing at Validity, helping companies improve data quality and marketing effectiveness through martech solutions.

37. Lauren Vaccarello - CMO at Talend

A growth marketing expert, Lauren uses martech to drive Talend's customer acquisition and engagement strategies.

38. Sara Spivey - CMO at Braze

Sara drives innovative customer engagement strategies at Braze, leveraging martech to create meaningful and personalized customer experiences.

39. Michelle Killebrew - VP of Marketing at Iterable

Michelle is a martech expert, focused on helping brands build engaging, cross-channel experiences through marketing automation.

40. Mary Shea - Global Innovation Evangelist at Outreach

Mary is a leader in sales technology and martech, helping companies modernize their sales processes through cutting-edge solutions.

41. Katrina Wong - VP of Product Marketing at Segment

Katrina is an expert in customer data platforms (CDPs), using martech to help businesses unify customer data and drive personalization.

42. Heidi Melin - CMO at Workfront

Heidi has led Workfront's marketing efforts, using martech to streamline operations and improve marketing efficiency.

43. Kelly Waffle - Managing Director at Hinge

Kelly is a martech strategist helping professional services firms enhance their brand visibility and growth through digital transformation.

44. Julia Stead - CMO at Allocadia

Julia is a leader in marketing performance management, helping companies optimize marketing spend and ROI using martech tools.

45. Katie Foote - CMO at Drift

Katie has transformed Drift’s conversational marketing platform, using martech to create more personalized and engaging customer experiences.

46. Vanessa Tierney - CEO of Abodoo

Vanessa is a pioneer in remote work solutions, leveraging martech to help companies embrace flexible work environments.

47. Minnie Ingersoll - Partner at TenOneTen Ventures

Minnie is a martech expert turned venture capitalist, focused on funding innovative companies that transform the digital landscape.

48. Jen Spencer - VP of Sales and Marketing at SmartBug Media

Jen is known for driving revenue growth through inbound marketing, using martech to create high-performing campaigns.

49. Chloe Thomas - Founder of eCommerce MasterPlan

Chloe is a martech expert and author, specializing in helping eCommerce businesses leverage marketing technology for growth.

50. Kimberly Whitler - Professor at University of Virginia and Former CMO

Kimberly is an expert in marketing strategy and leadership, known for her thought leadership on how brands can leverage martech to drive competitive advantage and growth.

Martech 50 Women 2024

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50 Women You Need Know in Martech (Impressive List)

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