Valerie Vallancourt Martech50women

Valerie Vallancourt is a trailblazer in the MarTech industry, and her achievements have been recognized with honors such as being named to Michele Eggers' prestigious 'MarTech 50 Women list'. As Vice President of Marketing and Product Management at Outsell, she leads an innovative team creating AI-driven marketing automation software for automotive businesses. Her expertise has made her one of the leading voices among technology marketers.

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With a career spanning more than two decades, Vicki Vallancourt has blazed an impressive trail in the Marketing and Technology realms. She's teamed up with some of the world’s most respected companies like IBM, Oracle, and SAP to not just understand but lead innovation within MarTech—driving growth through her outstanding expertise.

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As a leader in the MarTech industry, Vallancourt has been an ardent advocate for incorporating AI and ML into marketing strategies. She believes that these technologies can help businesses grow by offering customers enhanced engagement opportunities. Moreover, she underlines the significance of utilizing high-quality data to maximize their potential—something that is often key when leveraging cutting-edge technology such as artificial intelligence and machine learning!

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Vallancourt's exceptional knowledge of AI and Machine Learning has been a driving force behind the phenomenal success of Outsell. By leveraging these cutting-edge technologies, they create personalized marketing campaigns tailored specifically to each customer, elevating them above competitors in an increasingly crowded market space. As a result, their platform has skyrocketed Upsell into rapid expansion mode, with no signs of slowing down anytime soon.