Expert Opinion Display And Programmatic Advertising Featuring Greg Wasserstrom

Expert Opinion: Display and Programmatic Advertising Featuring Greg Wasserstrom

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For businesses looking to make a splash in the digital marketing space, display and programmatic advertising can be must-have weapons. With personalized messages that tailor directly to your target audience, these powerful tools have been proven time and again as reliable drivers of conversion rate and revenue growth. In this post, we'll get the inside scoop from Greg Wasserstrom, a veteran of display and programmatic advertising, on what’s happening right now with these two important strategies!

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Who is Greg Wasserstrom?

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Greg Wasserstrom is the mastermind behind Broad Street Digital, a dynamic digital marketing agency. Drawing from his wealth of expertise in display and programmatic advertising, with an enviable 15-year career history to back it up, customers can be sure they're receiving top-tier services such as programmatic advertising and cutting-edge displays that truly capture attention.

Greg is an expert in leveraging the power of digital marketing to grow businesses. He has a proven track record for helping clients across various industries maximize their revenue by creating and implementing innovative display and programmatic advertising campaigns.

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What is Display Advertising?

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Using display advertising to drive your marketing campaigns is an effective way to build brand recognition, attract new website visitors, and ultimately convert those visits into sales. Powerful visuals can capture the attention of potential customers as they browse websites or mobile platforms, helping you create a memorable impression that will influence their purchasing decisions.

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What is Programmatic Advertising?

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Programmatic advertising is a revolutionary type of marketing that can help maximize ROI. By utilizing the power of machine learning and AI, it allows businesses to craft finely-tuned messages for their target audience, creating more opportunities for conversions and boosting profits!

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Expert Opinion: The State of Display and Programmatic Advertising

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We sat down with Greg Wasserstrom to get his opinion on the state of display and programmatic advertising. Here are a few of the insights he shared with us.

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1. The Importance of Personalization - Personalization is key to enhancing the effectiveness of both display and programmatic advertising, a fact that Greg affirmed. By understanding their target audience through data analysis, businesses can create tailored messages that specifically cater to individual preferences, increasing conversions with an engaging approach.

According to Greg, making sure your ads are personalized for each audience is paramount: when you use data to tailor messages and make them meaningful, it boosts the chance of a successful conversion—leading directly to greater profits.