Top Digital Marketers Already Know Influencer Marketing 2017

In today's digital age, influencer marketing has skyrocketed in popularity as a way to reach larger and more diverse audiences. With big-name companies recognizing the potential of this strategy, 2017 saw an unprecedented surge in its use across various industries, transforming traditional marketing methods like never before! Tune into our latest blog post for deeper insight on how businesses are now thriving thanks to cleverly crafted campaigns utilizing influential personalities.

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What is Influencer Marketing?

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Influencer marketing has the potential to reach a larger audience than ever before. Through endorsements and product mentions from highly influential people on social media platforms like Instagram, YouTube, and TikTok, companies can tap into the power of celebrity experts who have devoted followings eager for their advice or products. It’s an invaluable resource in this age where digital presence reigns supreme!

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Why Top Digital Marketers are Embracing Influencer Marketing

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1. Increased Reach - Brands can now reach people beyond their ordinary target audience by engaging with influencers. Through strategic partnerships, businesses are able to benefit from the credibility and influence of popular personalities in order to successfully promote their products or services.

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2. Higher Engagement - Influencer marketing campaigns are an incredibly successful method of advertising, with engagement rates far surpassing those of traditional strategies. This is due to the strong relationships influencers foster between them and their followers, creating a level of trust so high that valuable recommendations cannot be denied!

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3. Targeted Marketing - Influencer marketing offers brands a powerful way to reach their desired audience. By choosing the right influencers—those with an alignment of interests and values that match their target market—companies can guarantee that they are delivering messages tailored perfectly for consumption by exactly who they have in mind.

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4. Authenticity - Influencer marketing provides a unique way for brands to get their message across with authenticity at its core. Unlike traditional advertising, influencers have the power of trust and advocacy behind them, making their promotions much more convincing than your standard ad campaign.

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5. Cost-Effective - Influencer marketing provides a cost-effective way for small businesses to reach an expansive audience without breaking the bank—a great alternative to traditional advertising!