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Top Digital Marketers Already Know Influencer Marketing 2017

2017 influencer marketing

In today's digital age, influencer marketing has skyrocketed in popularity as a way to reach larger and more diverse audiences. With big-name companies recognizing the potential of this strategy, 2017 saw an unprecedented surge in its use across various industries, transforming traditional marketing methods like never before! Tune into our latest blog post for deeper insight on how businesses are now thriving thanks to cleverly crafted campaigns utilizing influential personalities.

What is Influencer Marketing?

Influencer marketing has the potential to reach a larger audience than ever before. Through endorsements and product mentions from highly influential people on social media platforms like Instagram, YouTube, and TikTok, companies can tap into the power of celebrity experts who have devoted followings eager for their advice or products. It’s an invaluable resource in this age where digital presence reigns supreme!

Why Top Digital Marketers are Embracing Influencer Marketing

1. Increased Reach - Brands can now reach people beyond their ordinary target audience by engaging with influencers. Through strategic partnerships, businesses are able to benefit from the credibility and influence of popular personalities in order to successfully promote their products or services.

2. Higher Engagement - Influencer marketing campaigns are an incredibly successful method of advertising, with engagement rates far surpassing those of traditional strategies. This is due to the strong relationships influencers foster between them and their followers, creating a level of trust so high that valuable recommendations cannot be denied!

3. Targeted Marketing - Influencer marketing offers brands a powerful way to reach their desired audience. By choosing the right influencers—those with an alignment of interests and values that match their target market—companies can guarantee that they are delivering messages tailored perfectly for consumption by exactly who they have in mind.

4. Authenticity - Influencer marketing provides a unique way for brands to get their message across with authenticity at its core. Unlike traditional advertising, influencers have the power of trust and advocacy behind them, making their promotions much more convincing than your standard ad campaign.

5. Cost-Effective - Influencer marketing provides a cost-effective way for small businesses to reach an expansive audience without breaking the bank—a great alternative to traditional advertising!

top digital marketers

Top Digital Marketers Using Influencer Marketing in 2017

1. Nike - Nike has leveraged the power of influencer marketing for a while now, teaming up with renowned athletes and fitness experts to elevate their product line. In 2017, they launched an ambitious campaign in collaboration with comedian Kevin Hart, who boasts over 100 million social media followers! The objective? To promote their new trail-blazing running shoes.

2. Sephora - For years, Sephora has been relying on influencers to spread word of their beauty products. In 2017, they pushed the boundaries by teaming up with mega-influencer Huda Kattan and her massive 43 million strong Instagram fanbase to launch a major campaign for their new lipstick line. This innovative marketing strategy became an undeniable success!

3. Airbnb - Since 2015, Airbnb has taken an innovative approach to promotion, tapping into the power of influencers. Jack Morris and his huge following of 2 million Instagram followers have been at the heart of this strategy since 2017, helping launch amazing Airbnbs all over the world!

4. Coca-Cola - For years, Coca-Cola has been tapping into the power of influencers to get its message out. In 2017, they took it up a notch with an ultra-successful campaign featuring YouTube celebrity Marcus Butler and their brand new sugarless concoction!

5. Daniel Wellington - Since launching in 2011, Daniel Wellington has been putting their timepieces on the wrists of fashion influencers to spread awareness. In 2017, they took this effort one step further, teaming up with Kristina Bazan and her stunning style as part of a promotion for their new collection, providing stylish individuals across the globe with an elegant addition to any outfit.

Conclusion

The marketing landscape is constantly changing, and 2017 was no exception, with the rise of influencer marketing. Brands were able to use this powerful tool to reach audiences they wouldn't have otherwise been exposed to, engage more authentically on social media platforms, and create far-reaching campaigns tailor-made for their target demographic. As we move forward into 2018, it will be exciting (and potentially game-changing!) to witness how further advances in influencer marketing continue to revolutionize our idea of traditional advertising as a whole.

already know marketers 2017

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