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Kristoffer Nelson is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report.

Here's the complete contribution:

It’s important to create a distinction between AI and machine learning.

Machine learning works inside specific parameters and can teach us things like when the best time to call is, what a good email subject line is, or when the best time to send a newsletter might be.

Most of what is currently being discussed in martech is machine learning oriented.

AI is creative and novel, and not only answers questions but considers the questions it should be asking.

It’s hard to say what the future will look like until AI starts working on it. For now, martech will be getting a big boost from machine learning. The capacity to process a lot of unstructured data will reap massive marketing rewards previously difficult to obtain by marketing professionals themselves.

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