Jitesh Keswani is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Check out his company at https://www.e-intelligence.in/.
Here's the complete contribution:
One of the biggest influences of AI on marketing in the next few years will be bots.
By 2020, you won’t need to navigate through apps more as you will be able to ask questions and communicate with the bots. I guess that will make the hard working sales reps somewhat redundant.
So essentially, AI-enabled bots will empower websites, enhancing customers' experiences by cutting down his or her waiting time to get a response. The human-computer interaction will play a significant part in brands’ overall marketing communications.
Another major impact of AI on marketing will be in terms of data and analytics. The main differentiators between brands’ marketing campaigns will be how sharper their algorithms are, which are based on machine-learning that will be fed with real-time customer data. The algorithm-powered campaigns will allow brands to form customized relationships with consumers based on what stage they are at in the conversion funnel.
Next, AI will help marketers boost their ROI through predictive analytics by taking the guesswork completely out of the equation. Thus, AI will help shorten the sales cycle and accelerate sales.
Through predictive lead scoring, auto recommendations for marketing content, and smarter email acquisitions, it will be much easier to figure out what consumers want and who they are and accordingly carve out the overall brand positioning.
AI will definitely push the generic content out of the marketing campaign equation. Instead, it will help marketers, especially small and local shops, in delivering highly relevant, personalized, high quality, helpful and engaging content, to win consumers’ trust and loyalty.
As for the marketers, they don’t need to wait any longer to start thinking about investing in AI for marketing. Instead, they need to double down right away to win and dominate the marketer in the future.
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