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Mobile Commerce Trends 2020

2020 mobile commerce

The digital shopping revolution kicked into high gear in 2020, as the COVID-19 pandemic pushed people to shop through their mobile devices from home. This blog post will uncover some of the top trends that emerged during this period and are sure to continue shaping m-commerce for years to come.

1. Increased Use of Mobile Wallets - 2020 marked a turning point for mobile wallets, as their usage experienced an unprecedented surge. By empowering individuals to make contactless payments with the tap of their phone, Apple Pay and Google Wallet saw over 29% more users in the US compared to last year. This momentum is only going upward; merchants large and small are already embracing this technology, signaling that 2021 may be even bigger than before!

2. Rise of Social Commerce - 2020 witnessed the explosive growth of social commerce as businesses everywhere tapped into this unique combination of e-commerce and social media. Platforms like Instagram and Facebook enabled companies to sell their products directly on these sites, a convenience that has become increasingly important in our tech-driven world. It's expected that 2021 will see even more collaboration between shopping platforms and popularized networks, making digitization an ever larger part of our daily lives!

3. Increased Adoption of Augmented Reality (AR) and Virtual Reality (VR) - The use of immersive technologies like AR and VR in mobile commerce has taken a leap forward this year. Retailers have started to recognize the advantages these offer, allowing users to try before they buy with virtual fitting rooms that show how clothes look on them—something that many shoppers are sure to appreciate! This trend is likely set for growth in 2021 as businesses take advantage of the new possibilities at their fingertips.

2020 tends

4. Chatbots and Artificial Intelligence (AI) - As shoppers moved to mobile commerce in 2020, businesses increasingly turned to chatbots and AI for around-the-clock customer support. Through tailored recommendations and speedy problem-solving capabilities, these technologies are changing the way customers shop, transforming their experiences from ordinary transactions into personalized journeys. Already a huge success last year, it's likely that this trend will only grow throughout 2021 as more companies discover the many advantages of using automated intelligence systems.

5. Personalization - In 2020, businesses across the board shifted their focus towards creating a more personalized shopping experience for customers. By incorporating data analytics and AI into their strategies, companies were able to give shoppers what they wanted: product recommendations tailored specifically to them and marketing messages that felt uniquely tailored just for them! And it looks like this trend is here to stay; 2021 will likely bring even bigger strides in the personalization of online retail platforms.

6. Increased Focus on Mobile Optimization - In 2021, businesses must continue to stay ahead of the curve by optimizing their mobile shopping experience. This includes crafting an intuitive website that's tailored for all device types, eliminating unnecessary page load times, and streamlining checkout processes to ensure a seamless user journey. With over half of all e-commerce transactions now relying on mobile devices (in 2020 alone), it’s integral for modern organizations to provide customers with optimized experiences across digital channels going forward.

With the surge in mobile commerce last year, 2021 is set to be an even bigger success! Companies can capitalize on this trend by investing in features like mobile wallets, social shopping experiences powered by AR and VR technology, user-friendly chatbots that draw from artificial intelligence data, and personalization techniques matched with optimal website performance for a smooth browsing experience.

mobile commerce trends

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