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Brian Ahearne is a featured contributor to Influencer Marketing: Where the Tactic is Headed and Trends to Support It report.

Here's the complete contribution:

The heightened awareness of fake news and the attention social media companies and governments are giving to the problem is impacting the level of trust both consumers and brands are placing in all social media influencers. There will be a consequent demand for far more professionalism, balance, transparency and ethical practices within the influencer marketing sector, with much clearer declarations of bias and sponsorship. Perhaps influencers will find they are under the same pressures that professional journalists are currently under, and they will have to take far more responsibility as publishers of content.


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