Expert Opinion Email Marketing Featuring Jena Donlin

Email marketing has become an essential component of successful digital campaigns. Statistics from Hubspot show that email is a top source of information amongst B2B audiences, coming in only second to recommendations from peers and industry thought leaders! With such high importance placed upon this channel, it's no surprise that many businesses are turning towards experts to help ensure their emails have the most impact possible.

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Jena Donlin is an industry-leading expert in email marketing, and her innovative approach has helped numerous businesses take their campaigns to the next level. Not only does she currently serve as the Director of Lifecycle Marketing at Iterable, a growth marketing platform, but her deep knowledge and understanding of email strategies have proven instrumental in increasing engagement, revenue, and retention for hundreds of organizations worldwide. A respected figure within this space, it's no wonder why so many listen when Jena speaks on how companies can best use emails to promote success!

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1. Personalization is Key - Consumers are increasingly expecting more from their emails—they want to feel like businesses care about them and connect with them on a personal level. Luckily, email marketers can make this easy by making use of the latest technology that enables personalized messages based off of factors such as name, past purchases, and location—which results in open rates up to 29% higher than non-personalized emails. According to Jena, "Personalization should go beyond simply using a recipient's name in the email. Businesses should use data and analytics to tailor the content of the email to the recipient's interests, preferences, and behavior."

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2. Create Engaging Subject Lines - Crafting an attention-grabbing subject line is a surefire way to boost your email open rates. Adding personalization and an enticing call-to-action can boost the effectiveness of your emails by half! By leveraging this smart technique, you are setting yourself up for success in connecting with recipients. Jena suggests that businesses should "keep their subject lines short, clear, and to the point. The subject line should create a sense of urgency and curiosity, prompting the recipient to open the email."