Expert Opinion Abm Featuring Jason Jue

Companies of all sizes are taking note of account-based marketing and its proven success in driving high-value results. To better understand this powerful strategy, we sought the advice of Jason Jue, GleanView's Chief Marketing Officer, to uncover how businesses can leverage ABM for increased growth. In this blog post, you'll gain insight into what makes modern-day ABM so effective and learn actionable steps on how it could benefit your organization!

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Q: How has ABM changed over the years?

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Jason Jue: Account-based marketing (ABM) has revolutionized the marketing landscape over the past few years. From large enterprises to small businesses, everyone can now benefit. This immense shift is due to technological advances enabling more accessible ABM techniques and people's increasing appetite for account-specific strategies.

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In recent times, businesses have been revolutionizing account-based marketing (ABM) with new data-driven and artificial intelligence (AI) technologies, enabling them to more quickly find lucrative opportunities and customize messaging for maximum engagement. ABM campaigns are now easier than ever to monitor and assess their effectiveness, ushering in a major shift within the industry.

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Through a comprehensive alignment of marketing, sales, and customer success efforts, businesses can accelerate their revenue growth by optimizing acquisition and retention. By unifying these teams around the same accounts, ABM presents an opportunity to make this goal achievable.

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Q: How can businesses leverage ABM to achieve their goals?

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Jason Jue: Through ABM, businesses can maximize their marketing efforts for maximum return. By targeting accounts with high potential to create revenue and long-term customer relationships, companies are able to see greater success in increasing revenue growth, improving market share position, and fostering loyalty among customers.

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ABM opens up a world of possibilities for businesses; by customizing their marketing messages to the individual needs and issues that each target account faces, they can create more impactful campaigns with higher conversion success. This approach creates targeted communication tailored perfectly to bring out maximum engagement from customers!

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Through account-based marketing, businesses can now align their sales and customer success teams in an effort to create delightful experiences for customers. By sharing information on key accounts and working together to provide top-notch service, the result is a major uptick in both acquisition rates as well as customer retention, leading directly to increased revenue growth!