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Please help us to congratulate Alayne Wilinsky!

selected as one of 50 Women You Need to Know in Martech - 2018.

Please take a moment to celebrate Alayne!

By sharing her accomplishment, you're not only amplifying the collective voice of brilliant, deserving women — you are also reinforcing your support for women, in all workplaces and all industries, around the world.



Women in Martech

To kick off our Women in Martech Series, and to be considered one of 50 Women You Need to Know in Martech - 2018, we asked women to provide their thoughts in three areas: Career, Martech in Practice and Women in Martech.

Women in Martech is a weekly series, beginning in January 2018, based on the thoughts, advice and opinions of real women about marketing and marketing technology.

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Here’s what Alayne had to say!

What keeps you motivated in your day-to-day role?

The ever-changing pace of the industry and how new challenges arise seemingly every day keeps me motivated. Additionally, I am motivated by getting to see the material impact of what I do in the products that we build — whether it's helping to promote brand safety or fighting ad fraud.

Knowing that this industry could change overnight, I never get complacent and always strive to find more solutions to the ever-growing list of industry problems.

Describe the biggest challenge that will need to be overcome in the next 5 years in marketing.

Overcoming mounting privacy regulations and dealing with the impact it will have on existing martech processes will be a huge challenge in both the short and long term. Martech relies so much on persistent tracking of anonymous users.

As more data points that were long considered anonymous are being coveted as PII in freshly-inked legislation (think IP address in the GDPR), there will need to be alternatives in place for reaching the appropriate audiences in martech.

Do you feel women have a strong presence in the martech industry? Why or why not?

Anecdotally speaking, I think martech may have a better representation of women than some other tech industries, but there is always room for improvement.

One area of improvement would be for more women to be in senior leadership positions, as many boardrooms seemingly tend to be male-dominated.

I don't think lack of female representation in executive positions is a direct result of anything inherent to the martech industry, but rather societal norms that definitely need to change.

Be sure to read 50 Women You Need to Know in Martech - 2018 and sign up to receive the Women in Martech series.