A digital-only marketing approach can be successful for a particular campaign, but brands that see the most success out of their marketing campaigns implement a traditional-digital marketing mix to make the most out of their digital efforts whether it's from content, SEO, PPC campaigns, etc.
It's important to be strategic and pay attention to what campaigns work and why others fall flat in terms of generating leads and sales?
Doing so will allow you to create an effective mix to promote your products or services. This will in turn allow you to have a better understanding of whether or not a certain offer will resonate with a certain customer persona at a given time which will allow for more effective campaigns and ultimately more leads and sales.
So if you're sick of using a "spray and pray" approach with your marketing click below to plan your marketing mix and take a strategic approach to customer acquisition.