The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off

Lana K. Moore | Find out what 70 marketing executives, practitioners and AI enthusiasts have to say about he future of AI as it relates to marketing.... more

Play this Ridiculously Fun Marketing Acronym Game

Lana K. Moore | This is not a test. It’s a quiz. You’ve got 2 minutes and a whole lot of bragging rights on the line. Aaand, begin.... more

Why Online Reviews Are Top of Mind for 70% of Consumers

Max Schleicher | Online reviews on sites like Facebook, Google, and TripAdvisor shape consumer behavior. ReviewTrackers reached out to a U.S. based consumer panel and found that 70% of consumers read reviews in the beginning of and during the research phase of the... more

A Touchy Subject: Essential B2B Customer Touchpoints

Hailee Franco | If you don't want to fall behind your B2C counterparts, then listen up B2Bers. Chris Wright shares some of the biggest B2B customers touchpoints.... more

The Experts Discuss the Benefits of Business Intelligence and Data Science

Lana K. Moore | The benefits of business intelligence and data science are many. Let's hear what the experts have to say about the benefits these two bring.... more

How to Make More Sales from Your Facebook Business Page

Madeleine Helme | Let’s take a look at how you can optimize your Facebook business page to drive sales. These tips can be implemented without spending money to advertise.... more

Do You Know These 3 Things About Snapchat's Snap Map Feature?

Ashley Kaczmar | Snapchat recently introduced a new feature called Snap Map, and there's been a lot of chatter about it. What can brands use this feature for? Find out here.... more

50 Women You Need to Know in Martech: 2018

Lana K. Moore | Please help us to congratulate all of the amazing women selected as 50 Women You Need to Know in Martech - 2018 Please take a moment to celebrate these Women in Martech! By sharing their accomplishments, you're not only amplifying the col... more

Why the Experts Say Account-Based Marketing is a Must in 2017

Ashley Kaczmar | ABM is a marketing strategy that focuses on customers as individuals. Businesses then concentrate their marketing and sales resources on them.... more

In Modern Martech, the Early Analyst Gets the Worm

Lisa Callahan | Summary If modern martech is a bird, then traditional marketing analytics is a worm. And you know the fate of that pair isn't pretty.Analytics tool of years' past can't even compare to the tools we work with now. Yet, research shows that many mark... more

How the Pros Turn Loyal Customers into Brand Advocates

Lana K. Moore | Are you looking for ways to turn your loyal customers into brand advocates? If so check out what the experts have to say in this article on MarTechExec.... more

Will Voice Search Take Over the Advertising Industry?

Ashley Kaczmar | Is 2017 the year of voice search? That's what many brands are being led to believe. But it may be too soon for that just yet.... more

The Impact of AI on Modern Marketing: Scoring AI's Impact on Marketing Technology with Comments from Experts

Lana K. Moore | The Impact of AI on Modern Marketing, Part III Scoring AI's Impact on Marketing Technology with Comments from Experts Delivering the right message at the right time to the right audience isn’t really a goal.  Goals are statements that you... more

Creating Instagram Ads People Will Love

Madeleine Helme | Instagram ads are a great way to get more leads for your business. Follow these tips to create ads that will make your audience pay attention.... more

It's Not Sexy, but You Need to Talk to Your Clients About Money

Hailee Franco | Inevitably you will need to have tough conversations with your clients. And talking about money is the hardest of all. Make it easier with this article.... more

Expert Opinion: ABM featuring Kathleen Glass

Kathleen Glass | How will ABM technology evolve over the next 3-5 years? Kathleen Glass weighs in with expert insights and predictions.... more

The Future of AI for Marketing featuring Mark Kovscek

Mark Kovscek | Mark Kovscek is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: We believe true marketing success is at the intersection of AI and user experi... more

Getting Engaged with Your Social Media Engagement

Ashley Kaczmar | We all know it's important to have engagement with consumers on our social media channels. But are we measuring it in the right way? Find out more here.... more

Get These Key Takeaways on Mobile Marketing

Ashley Kaczmar | It's time to focus in hard on mobile marketing. So this article is about big lessons and takeaways that you can apply to your own mobile marketing campaign. ... more

Why Experts Say You Should Never Treat Product Management Like an Assembly Line

Lana K. Moore | No product earns it profits by moving from point A to point B, which means no product management plan should operate like an assembly line.... more

Could Pay-Per-Visit Become the Future of Mobile Advertising?

Ashley Kaczmar | Companies all over are noticing this trend in mobile advertising. Because of this, a new model is taking shape. The pay-per-visit ads model.... more

Are You Spending Your Digital Advertising Budget on the Right Things?

Ashley Kaczmar | This article from Jag Duggal examines what advertisers are missing by not dividing their digital advertising campaign budgets up more. ... more

Filling the Gaps in Web Analytics Data

Lisa Callahan | In this article, Tim Wilson from Practical Ecommerce guides you through the additional tools you may need to support your web analytics data.... more

Choosing the Right Font for Your Advertisements

Madeleine Helme | The font you use, just like the clothes you wear on a day-to-day basis, gives off a certain impression. Make sure you pick the right one for your ads.... more

Using LinkedIn as a B2B Sales Tool

Madeleine Helme | LinkedIn is commonly used as a recruitment tool, but that’s not the only way it can help your business, it is also great as a B2B sales tool.... more

Programmatic first?

Mia Kristensen | I know it's a big buzzword but I'm not sure that I understand what programmatic first really means here. Are they talking about integrating apps with other modes, or the video itself? Do the apps themselves always include and lead to more data? I ke... more

Maybe old but not out of fashion.

Sharlene Rieger | The elevator pitch may be an older technique as the writer points out, but in no way has it become irrelevant. In fact, as she says, you should be able to out line your idea effectively in under 25 words. If that isn't twitter worthy, then I do... more

The Experts Decide on Key SEO Elements for a Website

Lana K. Moore | Figuring out what SEO-related elements are most important for getting noticed is no picnic. Fortunately these experts are all ready to weigh in.... more

YouTube: Increase Your Online Visibility

Kathi Furman | Viewing time on YouTube has increased at least 50% year-over-year for three straight years. YouTube is not new to the online marketing world.... more

Creating a Successful Content Advertising Campaign According to the Experts

Lana K. Moore | Making content is part of the daily grind for any brand. Making content for an advertising campaign that goes above and beyond? That's not easy.... more

R-E-S-P-E-C-T Find Out What it Means to Customers

Ashley Kaczmar | Find out how you can build trust and respect between yourself and your customers in this article from Business2Community. ... more

5 Ways to Boost Online Conversion Rates

Madeleine Helme | Whatever the conversion rate on your e-commerce site, there is always room for improvement. Here are a few different types of tools you can use.... more

How to Optimize Amazon Listings

Madeleine Helme | You need to optimize Amazon listings to allow people to discover it when they search for related keywords.Try making some tweaks based on our advice.... more

Ready to Sell Your Product? Step Into My Elevator

Hailee Franco | The elevator pitch. Yes, it is an old school method, but one Alison Davis thinks is still effective. Check out this article to find out why.... more

How to Make Journalists Love You According to the Top PR Experts

Lana K. Moore | How do you get that journalist to just love your brand and what you have to say? We turned to the experts to find out just what to do.... more

Attract More Emails with Lead Magnets

Hailee Franco | It's easier to attract bees with honey and easier to get emails with lead magnets. Learn what we mean in this article from Susanna Gebauer.... more

SEO Trends for Digital Marketers in 2017

Hailee Franco | If you want to get ahead in 2017 you need to keep up with what's trending. Learn what SEO trends you need to know in this article.... more

Bother-Be-Gone: Eliminating Workplace Distractions

Lisa Callahan | In this article, Laurie Maddalena from Cues offers up some quick tips for reducing workplace distractions for an instant productivity boost.... more

Are You Wasting Your Dollars on This Paid Media Channel?

Lisa Callahan | Kissmetrics is here to explain how money spent on AdWords may not result in the web traffic you hoped for — plus how to make sure it does.... more

Mobile advertising

Leon Miltiadous | There are so many platforms out there to promote business innovations and recently mobile advertisements are taking the world by storm. I enjoyed reading up on this article and finding out exactly what is required to incorporate this into my bu... more