Play this Ridiculously Fun Marketing Acronym Game

Lana Moore | Ever get the feeling marketing acronyms have gotten out of control? At this point, it might be worse than marketing jargon and buzzwords.  The sad truth is, I admit to speaking in acronyms more than I'd like. So the next logical step would be... more

Why Online Reviews Are Top of Mind for 70% of Consumers

Max Schleicher | Online reviews on sites like Facebook, Google, and TripAdvisor shape consumer behavior. ReviewTrackers reached out to a U.S. based consumer panel and found that 70% of consumers read reviews in the beginning of and during the research phase of the... more

A Touchy Subject: Essential B2B Customer Touchpoints

Hailee Franco | If you don't want to fall behind your B2C counterparts, then listen up B2Bers. Chris Wright shares some of the biggest B2B customers touchpoints.... more

The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off

Lana Moore | Find out what 70 marketing executives, practitioners and AI enthusiasts have to say about he future of AI as it relates to marketing.... more

The Experts Discuss the Benefits of Business Intelligence and Data Science

Lana Moore | The benefits of business intelligence and data science are many. Let's hear what the experts have to say about the benefits these two bring.... more

Do You Know These 3 Things About Snapchat's Snap Map Feature?

Ashley Kaczmar | Snapchat recently introduced a new feature called Snap Map, and there's been a lot of chatter about it. What can brands use this feature for? Find out here.... more

How the Pros Turn Loyal Customers into Brand Advocates

Lana Moore | Are you looking for ways to turn your loyal customers into brand advocates? If so check out what the experts have to say in this article on MarTechExec.... more

Why the Experts Say Account-Based Marketing is a Must in 2017

Ashley Kaczmar | ABM is a marketing strategy that focuses on customers as individuals. Businesses then concentrate their marketing and sales resources on them.... more

Will Voice Search Take Over the Advertising Industry?

Ashley Kaczmar | Is 2017 the year of voice search? That's what many brands are being led to believe. But it may be too soon for that just yet.... more

How to Make More Sales from Your Facebook Business Page

Madeleine Helme | Let’s take a look at how you can optimize your Facebook business page to drive sales. These tips can be implemented without spending money to advertise.... more

Creating Instagram Ads People Will Love

Madeleine Helme | Instagram ads are a great way to get more leads for your business. Follow these tips to create ads that will make your audience pay attention.... more

The Future of AI for Marketing featuring Mark Kovscek

Mark Kovscek | Mark Kovscek is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: We believe true marketing success is at the intersection of AI and user experi... more

Why Experts Say You Should Never Treat Product Management Like an Assembly Line

Lana Moore | No product earns it profits by moving from point A to point B, which means no product management plan should operate like an assembly line.... more

Get These Key Takeaways on Mobile Marketing

Ashley Kaczmar | It's time to focus in hard on mobile marketing. So this article is about big lessons and takeaways that you can apply to your own mobile marketing campaign. ... more

It's Not Sexy, but You Need to Talk to Your Clients About Money

Hailee Franco | Inevitably you will need to have tough conversations with your clients. And talking about money is the hardest of all. Make it easier with this article.... more

Could Pay-Per-Visit Become the Future of Mobile Advertising?

Ashley Kaczmar | Companies all over are noticing this trend in mobile advertising. Because of this, a new model is taking shape. The pay-per-visit ads model.... more

Filling the Gaps in Web Analytics Data

Lisa Callahan | In this article, Tim Wilson from Practical Ecommerce guides you through the additional tools you may need to support your web analytics data.... more

Getting Engaged with Your Social Media Engagement

Ashley Kaczmar | We all know it's important to have engagement with consumers on our social media channels. But are we measuring it in the right way? Find out more here.... more

Programmatic first?

Mia Kristensen | I know it's a big buzzword but I'm not sure that I understand what programmatic first really means here. Are they talking about integrating apps with other modes, or the video itself? Do the apps themselves always include and lead to more data? I ke... more

Maybe old but not out of fashion.

Sharlene Rieger | The elevator pitch may be an older technique as the writer points out, but in no way has it become irrelevant. In fact, as she says, you should be able to out line your idea effectively in under 25 words. If that isn't twitter worthy, then I do... more

YouTube: Increase Your Online Visibility

Kathi Furman | Viewing time on YouTube has increased at least 50% year-over-year for three straight years. YouTube is not new to the online marketing world.... more

How to Optimize Amazon Listings

Madeleine Helme | You need to optimize Amazon listings to allow people to discover it when they search for related keywords.Try making some tweaks based on our advice.... more

5 Ways to Boost Online Conversion Rates

Madeleine Helme | Whatever the conversion rate on your e-commerce site, there is always room for improvement. Here are a few different types of tools you can use.... more

The Experts Decide on Key SEO Elements for a Website

Lana Moore | Figuring out what SEO-related elements are most important for getting noticed is no picnic. Fortunately these experts are all ready to weigh in.... more

Creating a Successful Content Advertising Campaign According to the Experts

Lana Moore | Making content is part of the daily grind for any brand. Making content for an advertising campaign that goes above and beyond? That's not easy.... more

Ready to Sell Your Product? Step Into My Elevator

Hailee Franco | The elevator pitch. Yes, it is an old school method, but one Alison Davis thinks is still effective. Check out this article to find out why.... more

R-E-S-P-E-C-T Find Out What it Means to Customers

Ashley Kaczmar | Find out how you can build trust and respect between yourself and your customers in this article from Business2Community. ... more

The Impact of AI on Modern Marketing: Scoring AI's Impact on Marketing Technology with Comments from Experts

Lana Moore | The Impact of AI on Modern Marketing, Part III Scoring AI's Impact on Marketing Technology with Comments from Experts  Delivering the right message at the right time to the right audience isn’t really a goal.  Goals are statements that yo... more

Mobile advertising

Leon Miltiadous | There are so many platforms out there to promote business innovations and recently mobile advertisements are taking the world by storm. I enjoyed reading up on this article and finding out exactly what is required to incorporate this into my bu... more

In Modern Martech, the Early Analyst Gets the Worm

Lisa Callahan | Summary If modern martech is a bird, then traditional marketing analytics is a worm. And you know the fate of that pair isn't pretty.Analytics tool of years' past can't even compare to the tools we work with now. Yet, research shows that many mark... more

How to Use PR to Launch Your New Product/Service

Madeleine Helme | If you want to ensure the success of your launch, PR is a must have. Read on to find out how you can use PR to launch a new product or service.... more

How to Recover from Negative Publicity

Madeleine Helme | How you respond to negative publicity after a crisis could determine whether you bounce back from it or have your reputation tarnished for good.... more

Print Marketing is Still Working

Madeleine Helme | Consumers are spending more time online interacting with brands, but that doesn’t mean there isn’t still a place for print marketing.... more

Getting Started with LinkedIn Advertising

Madeleine Helme | LinkedIn advertising is a powerful way to get your targeted message in front of just the right people. Are you using it yet?... more

Keyword Research Mistakes to Avoid

Madeleine Helme | Effective keyword research can massively improve your website’s SEO and the success of your search advertising campaigns.... more

What's New in Google Ads?

Madeleine Helme | Can your business find a way to leverage these new additions to Google Ads? Read on to find out more about these changes.... more

Steps to Take to Recover Abandoned Online Shopping Carts

Madeleine Helme | It’s scary to think that you could be losing 7 out of 10 customers online, so try these methods to recover abandoned online shopping carts.... more

Why You Need Mobile Point-of-Sale Systems

Madeleine Helme | Are mobile point-of-sale systems just a new fad in the retail world, or will they become the standard method of payment in the years to come?... more

What Events, Meetings and Webinars Can Do for Your Marketing Operations

Ashley Kaczmar | Meeting, events and webinars can help you build stronger relationships with customers and prospects, and develop thought leadership.... more

Follow Friday: How to Grow Your Instagram Follower Base

Hailee Franco | So you are ready to grow your Instagram follower base but have no idea how to do it. That's okay, we do! Find out how to get the followers you crave.... more