voice search


"Siri, How Do I Do SEO for Voice Search?"

Ashley Kaczmar | Summary 40% of adults perform at least one voice search every day. Searching with voice is very different from typing in a search query. So the rise of voice search means its time for marketers to rethink their SEO.In this article, Barb Mosher Zi... more

Optimize Content for Voice Search

Kathi Furman | New technology is introduced constantly to solve ongoing problems. Businesses optimizing their content for voice search will see better long-term results.... more

Will Voice Search Take Over the Advertising Industry?

Ashley Kaczmar | Is 2017 the year of voice search? That's what many brands are being led to believe. But it may be too soon for that just yet.... more

Siri, How Can Marketers Adapt to Voice Search?

Ashley Kaczmar | Summary "Siri, how important is voice search?" According to Google, one in every five searches  made  with the Google Android App in the United States is a voice search. As voice search becomes more popular, brands need to adapt their search engi... more

What Does Voice Search Mean for Marketers?

Madeleine Helme | Voice search lets smartphone users conduct searches with ease when on the go, to tap into this audience, make changes that will cater toward these users.... more

Voice Search

Leon Miltiadous | An interesting and informative article. I have read many articles on this topic to educate myself on this topic. In a recent article I read I found that about 55% of teens and 41% adults use voice search on daily basis as there are many advantages s... more

Keyword Research Mistakes to Avoid

Madeleine Helme | Effective keyword research can massively improve your website’s SEO and the success of your search advertising campaigns.... more

Not Getting the ROI from Search Advertising That You Want? Take the Experts’ Advice

Ashley Kaczmar | Search advertising is the placement of ads in search engine results. Businesses pay to place these ads at the top of search results.... more

Ecommerce Site Search Best Practices

Madeleine Helme | An ecommerce site search is an invaluable tool that will help your customers have a great shopping experience on your website.... more

Let Your Customer's Voice be Heard When Shopping Online

Madeleine Helme | Voice-controlled shopping could be a revolutionary step in e-commerce, so make sure you don't get left behind. Here's a guide prepare your business.... more

Invoicing Tips that Business Professionals Swear By

Lisa Callahan | In this article, Deanna Rampton from Due teaches us how to go from invoicing amateur to invoicing master in 12 simple steps.... more

But I Want It: Avoiding Unnecessary Martech Purchases

John Shieldsmith | The world of martech is always changing. There are constantly new, shiny options for your stack. But do you need them? Maybe, maybe not.... more

"Alexa, What Products Do You Recommend?"

Ashley Kaczmar | We've been talking a lot about how the age of voice search is upon us, but are we talking about how those voice searches work? ... more

Alexa chose Amazon not surprising

Peggy Francoeur | Alexa is an Amazon product so of course when someone asked the device to recommend products its choice would be Amazon.  Not that this is necessarily a bad thing, Amazon does have a wide range of products, some of which individuals may not... more

Alexa chose Amazon not surprising

Peggy Francoeur | Alexa is an Amazon product so of course when someone asked the device to recommend products its choice would be Amazon.  Not that this is necessarily a bad thing, Amazon does have a wide range of products, some of which individuals may not... more

Are you Missing Out by Only Advertising on Google?

Madeleine Helme | Are we missing a trick by only advertising on Google? There are other search engines out there, and your customers might be using them.... more

Expert Opinion: Content Marketing featuring Anna Crowe

Anna Crowe | Read up on what content marketing expert Anna Crowe predicts will happen as content marketing technology evolves over the next three to five years.... more

Piloting Your SEO Plan to Come Out on Top (of SERPs)

Ashley Kaczmar | SEO is a process marketing professionals use to drive more traffic to a website organically to ensure the website ranks high on a search engine return list.... more

Why Online Reviews Are Top of Mind for 70% of Consumers

Max Schleicher | Online reviews on sites like Facebook, Google, and TripAdvisor shape consumer behavior. ReviewTrackers reached out to a U.S. based consumer panel and found that 70% of consumers read reviews in the beginning of and during the research phase of the... more

The Future of AI for Marketing featuring Vishal Srivastava

Vishal Srivastava | Vishal Srivastava  is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: I see AI becoming an integral part of marketing in the next few years.... more

CMOs Need to Master These Five MarTech Trends for 2018

Sara Sousa | Summary It's time to start strategizing for 2018, but with the amount of martech tools that have popped up this year alone, the task can seem daunting.Jim Yu helps you prioritize with these five martech trends CMOs need to master for 2018. Who Sho... more

Why Does Your SEO Need Local Marketing?

Madeleine Helme | These are three major ways that effective local marketing efforts could boost your SEO and make your website and brand easier to find online.... more

SEO Gold: Using Influencer Marketing to Increase Your Search Ranking

Kathi Furman | Influencer marketing grew tremendously in 2016. One influencer marketing benefit missed by most companies is its positive impact on their SEO strategy.... more

Expert Opinion: Ecommerce Marketing featuring Mohannad "Mo" El-Barachi

Mohannad "Mo" El-Barachi | Read up on what ecommerce marketing expert Mo El-Barachi predicts will happen as marketing technology evolves over the next three to five years.... more

Looking Forward: SEO Trends in 2017

John Shieldsmith | What does 2017 have in store for SEO trends? Thanks to my handy crystal ball, and the opinions of numerous experts, we can get a look at the year ahead.... more

A Look Under the Hood at Chatbots

Tim Ziegler | Chatbots are those friendly little programs that talk to you. They’re the hottest thing since sliced bread, if bread could talk to you and still not be human. (Nothing to see here, talking robot bread slice.) As a techie marketer, you need to... more

Understanding the Importance of Call Analytics

Kathi Furman | Understanding the importance of call analytics in your digital marketing strategy is vital to future success. Find out why on MarTechExec.... more

Calling all Marketers: What You Need to Know About Call Tracking

Kathi Furman | Call tracking provides powerful insight into your daily operations. Research available options, and use these sets of data to impact your bottom line.... more

Customer Intelligence Yields Better Audience Insights

Lisa Callahan | TL;DR Definition Customer Intelligence (CI) is the process businesses use to gather and review customer data. This data is taken from multiple sources to gain a complete view of customer details and activities. The goal of CI is to understand what... more

Staff Up the Smart Way with Automated Hiring Tools

Tim Ziegler | Automated hiring tools can help you do everything from post job listings and identify new talent to review applications and schedule phone screens.... more

What trends could reshape content marketing? Find out what the experts say.

Lana Moore | It’s impossible to predict without fail what the future holds. But, to get a better idea of what's next for content marketing, we asked the experts.... more

Content and Experience: All the Stats You Need to Know

Lana Moore | There is so much information about content and experience that it can be hard to keep all your facts straight. That is why we made this list for you.... more

5 Keys to Successful Brand Marketing & Advertising

Jordan Trask | Since the explosion of online marketing and advertising over the last decade, brands have been vying for consumer attention. In 2016, we saw global adspend grow 5.7% to reach almost $500 billion! Although the trend looks to decline in 2017, we can... more

Like, Comment, Share: Creating Shareable Social Media Content

Hailee Franco | You spend hours every week crafting great social media posts. But no one is sharing them! Here's how to create shareable social media content.... more

Too Many Cooks: 1,000,000 Content Marketing Tips

John Shieldsmith | Everyone is doing content marketing, and everyone has content marketing tips. Read this article to learn how to differentiate yourself.... more

How Marketing Masters Use Online Communities and Reviews to Dominate Their Industry

Ashley Kaczmar | Community and reviews relates to discussion of your brand online by customers and anyone else who has interacted with your brand in some way.... more