video advertising


Social Video Advertising: The Future of Video Advertising

Madeleine Helme | Video advertising on social media is on the rise. If you’re not on board with social video advertising yet, here are just a few reasons why you should be.... more

Video Advertising: YouTube vs. Facebook

Madeleine Helme | Youtube vs facebook video advertising, which is better for your advertising needs? Read our side by side comparison to find out.... more

A Guide to Advertising on Twitter

Madeleine Helme | Advertising on Twitter can help businesses tap into the millions of active users on the platform. Here is a quick guide to get you started.... more

A Guide to Advertising on Instagram

Madeleine Helme | Here’s a basic guide to get your Instagram ads up and running. Get creative with your content for maximum engagement on Instagram.... more

4 Easy Steps for Becoming a Video Advertising Master

Ashley Kaczmar | Video advertising has quickly become a favorite for consumers. But technology changes rapidly. So you may find yourself struggling to get an ad out there.... more

How to Decide if Display Advertising is Right for You

Madeleine Helme | The “right” form of advertising is different for all businesses. To help you decide if display advertising is right for you, take a look at these questions.... more

Why You Need Video Advertising to Reach the Consumer of 2017

Ashley Kaczmar | Video advertising refers to online display ads that have videos within them. Video advertising is more engaging, easier to consume, shareable.... more

Is the future of video vertical?

Hailee Franco | How many times a day do you watch a vertical video? Once, twice, 15 times? For me, it's a lot because I love Snapchat. And almost every video I send and receive is vertical.  And I am finding more and more things I watch on my phone are cr... more

Video Marketing

What is video marketing? Video marketing is the practice of using videos to promote your brand, products, as well as services. As a result of its effectiveness, video marketing is a key tool in most content marketing plans today. Some common forms... more

Let's Get Vertical: Using Vertical Videos and Images

Hailee Franco | We live in a vertical world. If you aren't optimizing your images and videos, then you're missing out! Here's why you need vertical videos.... more

Tweet Tweet! Using Video on Twitter

Hailee Franco | Have you shared a video on Twitter lately? Did it get the retweets you hoped for? If not get some insight on making videos more engaging.... more

Two Video Types and a Cake: Using Live and Recorded Videos

John Shieldsmith | Which should you use - live or recorded video? Learn about these two video types. Did I mention that there's cake involved?... more

What is E-mail Video Marketing?

Kathi Furman | E-mail video marketing focuses on using videos in e-mails to deliver your message and convince customers to take action.... more

Tips for Increasing Conversions With Video Marketing

Kathi Furman | Video helps engrain your message in their minds for future reference or thought. Use these eight ideas to help increase conversion rates online.... more

The Advantages of Skippable Video Ads

Madeleine Helme | Forcing people to sit through your ads could lead to a negative impression of your brand. Skippable video ads are a good way to stay among your audience.... more

Video Marketing For Increasing Customer Engagement

Kathi Furman | Creating and implementing a video marketing strategy will help with increasing customer engagement, audience reach, leads, and business relationships.... more

Bringing Video Ads to Mobile Apps

Ashley Kaczmar | Video is one of the leading trends of 2017. Are you bringing your videos to mobile apps successfully? Find out in this article.... more

Using Video Marketing to Generate More Leads

Kathi Furman | Video marketing delivers a larger return on investment, increased awareness, a larger online reach, and an increased number of leads when used strategically... more

Getting the data on programmatic videos

Ashley Kaczmar | "Genesis Media, a leading publisher analytics and data science company, announced today it has merged with Denver-based, Altitude Digital, a programmatic video technology company. The company will operate as Genesis Media." You can read m... more

The Power of Interactive Video Marketing

John Shieldsmith | Video marketing is an incredibly powerful marketing tool. But, interactive video content? That takes things to another level.... more

Expert Tips on Perfecting Your Branded Video

John Shieldsmith | A branded video can do wonders for your brand. It can also be disastrous. Check out these expert tips to make sure you don't fall into the latter group.... more

Youtube is a great platform for businesses(video content)

Ben Ibarra | The best media platform for me by far for advertising and building a relationship has been youtube. The statistic on the increaase in video content does not surprise me at all. It's going to rise much higher in the future; it's just superior wh... more

Lights, Camera, Marketing: Mastering Video Marketing

John Shieldsmith | Video marketing is powerful, effective, and downright fun. But breaking into video marketing can be difficult. Not anymore. Read on to get started!... more

9 Steps to Better Video Marketing on Social Media

Kathi Furman | Don’t get lost in the crowd on social media. Make your audience want to start a relationship with you with these steps for video marketing on social media... more

Content Marketing: Not Complete Without Video Marketing

John Shieldsmith | As video grows in popularity, having video marketing in your arsenal is essential. Use these tips to successfully implement it into your rotation.... more

How to Stop Viewers From Skipping Your Video Ad

Madeleine Helme | Five seconds is a very short space of time, but how you use it will make a huge difference in your video ad. Here's how to capture your audiences' attention... more

Getting high-impact videos in front of viewers

Ashley Kaczmar | That's what ConvertMedia seeks to do.  An excerpt from the article , which features an interview with CEO Yoav Naveh: “Video is high-impact, but the reality is that not everyone in the world likes watching videos online, and we... more

Marketing in Motion: Video Types and You

John Shieldsmith | Live videos, Facebook videos, disappearing videos - there are so many video types to choose from. Read this guide to determine which one works for you.... more

Improve Your Reputation with Video Marketing

Kathi Furman | Online consumers trust video ads. Increase their trust in your business by implementing a video marketing strategy.... more

Video Marketing is Easier Than You Think

Ashley Kaczmar | Many small businesses are afraid to give video marketing shot thanks to some myths. In this article, Greg Kelly will debunk 5 of the biggest myths.... more

Poetry in Motion: Creating Powerful Video Marketing

John Shieldsmith | Nothing hits as hard as a piece of powerful video marketing. Check out these tips to create video marketing Spielberg would be proud of.... more

Tips for Creating Powerful Live Videos

Kathi Furman | Live means every moment of streaming is unfiltered. If you’re not properly prepared, your live videos can go from paramount to utter failure within a moment... more

Watch This: 7 Reasons Your Video Marketing is Ignored

John Shieldsmith | Video marketing is tricky. When is a video too long? Too short? Why aren't people watching your stuff? Lets turn your luck around.... more

Video Marketing: Use it Anywhere You Want

John Shieldsmith | Video marketing is like the Swiss army knife of marketing content. You can use it at any stage and make it work. Here's how.... more

In-House Video: Making It Affordable and Effective

John Shieldsmith | Creating in-house video can be a great way to boost brand awareness. But it's also expensive. Read on to learn about equipment that won't break the bank.... more

Does Video's Rise Equal Writing's Fall?

John Shieldsmith | The rise of video has been incredible to watch. And it's paved the way for some truly innovative content. But, is writing now on the brink of death?... more

Film Adaption: Turning Blogs into Videos

John Shieldsmith | You have tons of quality blogs already created. And you want to get into videos. Why not turn those blogs into videos? Here's how.... more

Video Marketing for Small and Medium-Sized Businesses

Kathi Furman | Make video marketing one of the key factors in your online marketing strategy, using these ideas as your launching pad.... more

We Aren't Being Dramatic. You Need Video in Social Media Marketing

Hailee Franco | Every month 3.25 billion hours of Youtube videos are watched. That's a lot of videos. Which is why you need video in social media marketing.... more

The Blair Marketing Project: Making Stable, Respectable Video Marketing

John Shieldsmith | Video marketing is only effective if it's properly filmed. Nobody wants a shaky mess. Use these tips to make sure your video is stable and effective.... more