video advertising


Social Video Advertising: The Future of Video Advertising

Madeleine Helme | Video advertising on social media is on the rise. If you’re not on board with social video advertising yet, here are just a few reasons why you should be.... more

4 Easy Steps for Becoming a Video Advertising Master

Ashley Kaczmar | Video advertising has quickly become a favorite for consumers. But technology changes rapidly. So you may find yourself struggling to get an ad out there.... more

Why You Need Video Advertising to Reach the Consumer of 2017

Ashley Kaczmar | Video advertising refers to online display ads that have videos within them. Video advertising is more engaging, easier to consume, shareable.... more

Video Advertising: YouTube vs. Facebook

Madeleine Helme | Youtube vs facebook video advertising, which is better for your advertising needs? Read our side by side comparison to find out.... more

Expert Opinion: Display and Programmatic Advertising featuring David Wiesenfield

David Wiesenfield | Display and programmatic advertising will have advancements in these 3 areas. Find out David Wiesenfield's predictions in this article from MarTechExec.... more

A Guide to Advertising on Twitter

Madeleine Helme | Advertising on Twitter can help businesses tap into the millions of active users on the platform. Here is a quick guide to get you started.... more

A Guide to Advertising on Instagram

Madeleine Helme | Here’s a basic guide to get your Instagram ads up and running. Get creative with your content for maximum engagement on Instagram.... more

How to Decide if Display Advertising is Right for You

Madeleine Helme | The “right” form of advertising is different for all businesses. To help you decide if display advertising is right for you, take a look at these questions.... more

Let's Get Vertical: Using Vertical Videos and Images

Hailee Franco | We live in a vertical world. If you aren't optimizing your images and videos, then you're missing out! Here's why you need vertical videos.... more

Two Video Types and a Cake: Using Live and Recorded Videos

John Shieldsmith | Which should you use - live or recorded video? Learn about these two video types. Did I mention that there's cake involved?... more

Is the future of video vertical?

Hailee Franco | How many times a day do you watch a vertical video? Once, twice, 15 times? For me, it's a lot because I love Snapchat. And almost every video I send and receive is vertical.  And I am finding more and more things I watch on my phone are cr... more

Video Killed the Content Star: Tips for Making Great Video Marketing

Ashley Kaczmar | Summary You've surely heard how powerful of a storytelling tool video content is by now. However, it can be hard to figure out the right strategy for video marketing.In this article, Jodi Harris will give 10 tips for creating video content that wil... more

Tips for Increasing Conversions With Video Marketing

Kathi Furman | Video helps engrain your message in their minds for future reference or thought. Use these eight ideas to help increase conversion rates online.... more

Video Marketing For Increasing Customer Engagement

Kathi Furman | Creating and implementing a video marketing strategy will help with increasing customer engagement, audience reach, leads, and business relationships.... more

Using Video Marketing to Generate More Leads

Kathi Furman | Video marketing delivers a larger return on investment, increased awareness, a larger online reach, and an increased number of leads when used strategically... more

Tweet Tweet! Using Video on Twitter

Hailee Franco | Have you shared a video on Twitter lately? Did it get the retweets you hoped for? If not get some insight on making videos more engaging.... more

Video Marketing

What is video marketing? Video marketing is the practice of using videos to promote your brand, products, as well as services. As a result of its effectiveness, video marketing is a key tool in most content marketing plans today. Some common forms... more

Video Marketing for Small and Medium-Sized Businesses

Kathi Furman | Make video marketing one of the key factors in your online marketing strategy, using these ideas as your launching pad.... more

The Advantages of Skippable Video Ads

Madeleine Helme | Forcing people to sit through your ads could lead to a negative impression of your brand. Skippable video ads are a good way to stay among your audience.... more

Expert Tips on Perfecting Your Branded Video

John Shieldsmith | A branded video can do wonders for your brand. It can also be disastrous. Check out these expert tips to make sure you don't fall into the latter group.... more

Bringing Video Ads to Mobile Apps

Ashley Kaczmar | Video is one of the leading trends of 2017. Are you bringing your videos to mobile apps successfully? Find out in this article.... more

Lights, Camera, Marketing: Mastering Video Marketing

John Shieldsmith | Video marketing is powerful, effective, and downright fun. But breaking into video marketing can be difficult. Not anymore. Read on to get started!... more

How to Stop Viewers From Skipping Your Video Ad

Madeleine Helme | Five seconds is a very short space of time, but how you use it will make a huge difference in your video ad. Here's how to capture your audiences' attention... more

The Blair Marketing Project: Making Stable, Respectable Video Marketing

John Shieldsmith | Video marketing is only effective if it's properly filmed. Nobody wants a shaky mess. Use these tips to make sure your video is stable and effective.... more

We Aren't Being Dramatic. You Need Video in Social Media Marketing

Hailee Franco | Every month 3.25 billion hours of Youtube videos are watched. That's a lot of videos. Which is why you need video in social media marketing.... more

Content Marketing: Not Complete Without Video Marketing

John Shieldsmith | As video grows in popularity, having video marketing in your arsenal is essential. Use these tips to successfully implement it into your rotation.... more

9 Steps to Better Video Marketing on Social Media

Kathi Furman | Don’t get lost in the crowd on social media. Make your audience want to start a relationship with you with these steps for video marketing on social media... more

How Real-Time Bidding Will Benefit Mobile Videos

Ashley Kaczmar | Real-time bidding has given advertisers a strong sense of control over their ad campaigns. Find out how RTB will encourage advertisers to use mobile video.... more

Poetry in Motion: Creating Powerful Video Marketing

John Shieldsmith | Nothing hits as hard as a piece of powerful video marketing. Check out these tips to create video marketing Spielberg would be proud of.... more

Improve Your Reputation with Video Marketing

Kathi Furman | Online consumers trust video ads. Increase their trust in your business by implementing a video marketing strategy.... more

Marketing in Motion: Video Types and You

John Shieldsmith | Live videos, Facebook videos, disappearing videos - there are so many video types to choose from. Read this guide to determine which one works for you.... more

The Right Stuff: Tactics for Video Marketing Success

John Shieldsmith | Video marketing is all the rage right now. Being the case, finding success in video marketing can be difficult. Lucky for you, we've got some tips.... more

Press Play: Why Your Brand Needs Video Marketing

John Shieldsmith | You know the big dogs are using video marketing. You know, because you see their content everywhere. But does your brand need it? Yes, yes it does.... more

Liven Up Your Content Marketing with Live Videos

Ashley Kaczmar | Summary Over 90% of Internet traffic  comes from video content. Video content is a big part of marketing these days. But what's even cooler than a plain, old video? Live video. In this article, Neil Patel will talk about how you can include live... more

Video Marketing is Easier Than You Think

Ashley Kaczmar | Many small businesses are afraid to give video marketing shot thanks to some myths. In this article, Greg Kelly will debunk 5 of the biggest myths.... more

Tips for Creating Powerful Live Videos

Kathi Furman | Live means every moment of streaming is unfiltered. If you’re not properly prepared, your live videos can go from paramount to utter failure within a moment... more

Youtube is a great platform for businesses(video content)

Ben Ibarra | The best media platform for me by far for advertising and building a relationship has been youtube. The statistic on the increaase in video content does not surprise me at all. It's going to rise much higher in the future; it's just superior wh... more

In-House Video: Making It Affordable and Effective

John Shieldsmith | Creating in-house video can be a great way to boost brand awareness. But it's also expensive. Read on to learn about equipment that won't break the bank.... more