video advertising

 

Social Video Advertising: The Future of Video Advertising

Madeleine Helme | Video advertising on social media is on the rise. If you’re not on board with social video advertising yet, here are just a few reasons why you should be.... more
 

Expert Opinion: Video Marketing and Advertising featuring Vitaly Pecherskiy

Vitaly Pecherskiy | Read up on what video advertising expert, Vitaly Pecherskiy, predicts video advertising evolves over the next three to five years.... more
 

Expert Opinion: Video Marketing and Advertising featuring Jeremy Perez

Jeremy Perez | Read up on what video advertising expert, Jeremy Perez, predicts video advertising evolves over the next three to five years.... more
 

Expert Opinion: Video Marketing and Advertising featuring Andrew Chwalik

Andrew Chwalik | Read up on what video advertising expert, Andrew Chwalik, predicts video advertising evolves over the next three to five years.... more
 

Expert Opinion: Video Marketing and Advertising featuring Rob Friedman

Rob Friedman | Read up on what video advertising expert, Rob Friedman, predicts video advertising evolves over the next three to five years.... more
 

Why You Need Video Advertising to Reach the Consumer of 2017

Ashley Kaczmar | Video advertising refers to online display ads that have videos within them. Video advertising is more engaging, easier to consume, shareable.... more
 

Video Advertising: YouTube vs. Facebook

Madeleine Helme | Youtube vs facebook video advertising, which is better for your advertising needs? Read our side by side comparison to find out.... more
 

Expert Opinion: Video Marketing and Advertising featuring Bob Bentz

Bob Bentz | Read up on what video advertising expert, Bob Bentz, predicts video advertising evolves over the next three to five years.... more
 

Expert Opinion: Video Marketing and Advertising featuring Yaniv Nava

Yaniv Nava | Read up on what video advertising expert, Yaniv Nava, predicts video advertising evolves over the next three to five years.... more
 

Expert Opinion: Video Marketing and Advertising featuring Diaz Nesamoney

Diaz Nesamoney | Read up on what video advertising expert, Diaz Nesamoney, predicts video advertising evolves over the next three to five years.... more
 

Expert Opinion: Video Marketing and Advertising featuring Richard Howe

Richard Howe | Read up on what video advertising expert, Richard Howe, predicts video advertising evolves over the next three to five years.... more
 

Expert Opinion: Video Marketing and Advertising featuring James Pollard

James Pollard | Read up on what video advertising expert, James Pollard, predicts video advertising evolves over the next three to five years.... more
 

Expert Opinion: Video Marketing and Advertising featuring Flynn Zaiger

Flynn Zaiger | Read up on what video advertising expert, Flynn Zaiger, predicts video advertising evolves over the next three to five years.... more
 

Expert Opinion: Video Marketing and Advertising featuring Brendan Mark

Brendan Mark | Read up on what video advertising expert, Brendan Mark, predicts video advertising evolves over the next three to five years.... more
 

Expert Opinion: Video Marketing and Advertising featuring Michael Palmer

Michael Palmer | Read up on what video advertising expert, Michael Palmer, predicts video advertising evolves over the next three to five years.... more
 

Expert Opinion: Video Marketing and Advertising featuring Paul Beck

Paul Beck | Read up on what video advertising expert, Paul Beck, predicts video advertising evolves over the next three to five years.... more
 

Expert Opinion: Video Advertising featuring Tripp Boyle

Tripp Boyle | Read up on what video advertising expert, Tripp Boyle, predicts video advertising evolves over the next three to five years.... more
 

4 Easy Steps for Becoming a Video Advertising Master

Ashley Kaczmar | Video advertising has quickly become a favorite for consumers. But technology changes rapidly. So you may find yourself struggling to get an ad out there.... more
 

A Guide to Advertising on Instagram

Madeleine Helme | Here’s a basic guide to get your Instagram ads up and running. Get creative with your content for maximum engagement on Instagram.... more
 

How to Decide if Display Advertising is Right for You

Madeleine Helme | The “right” form of advertising is different for all businesses. To help you decide if display advertising is right for you, take a look at these questions.... more
 

Expert Opinion: Display and Programmatic Advertising featuring David Wiesenfield

David Wiesenfield | Display and programmatic advertising will have advancements in these 3 areas. Find out David Wiesenfield's predictions in this article from MarTechExec.... more
 

Programmatic Advertising: A Modern Marketer's Definitive Guide

Ashley Kaczmar | Programmatic advertising is the buying of digital ad space using software. Programmatic advertising is considered more efficient.... more
 

The Proof is in the PPC: The Definitive Guide to Search Advertising

Ashley Kaczmar | TL;DR Definition Search advertising is the placement of ads in search engine results. Businesses pay to place these ads at the top of search results. The price paid depends on several factors, such as search term popularity, competition and... more
 

A Guide to Advertising on Twitter

Madeleine Helme | Advertising on Twitter can help businesses tap into the millions of active users on the platform. Here is a quick guide to get you started.... more
 

Let's Get Vertical: Using Vertical Videos and Images

Hailee Franco | We live in a vertical world. If you aren't optimizing your images and videos, then you're missing out! Here's why you need vertical videos.... more
 

Two Video Types and a Cake: Using Live and Recorded Videos

John Shieldsmith | Which should you use - live or recorded video? Learn about these two video types. Did I mention that there's cake involved?... more
 

Is the future of video vertical?

Hailee Franco | How many times a day do you watch a vertical video? Once, twice, 15 times? For me, it's a lot because I love Snapchat. And almost every video I send and receive is vertical.  And I am finding more and more things I watch on my phone are cr... more
 

Video Killed the Content Star: Tips for Making Great Video Marketing

Ashley Kaczmar | Summary You've surely heard how powerful of a storytelling tool video content is by now. However, it can be hard to figure out the right strategy for video marketing.In this article, Jodi Harris will give 10 tips for creating video content that wil... more
 

Tips for Increasing Conversions With Video Marketing

Kathi Furman | Video helps engrain your message in their minds for future reference or thought. Use these eight ideas to help increase conversion rates online.... more
 

Video Marketing For Increasing Customer Engagement

Kathi Furman | Creating and implementing a video marketing strategy will help with increasing customer engagement, audience reach, leads, and business relationships.... more
 

Tweet Tweet! Using Video on Twitter

Hailee Franco | Have you shared a video on Twitter lately? Did it get the retweets you hoped for? If not get some insight on making videos more engaging.... more
 

Using Video Marketing to Generate More Leads

Kathi Furman | Video marketing delivers a larger return on investment, increased awareness, a larger online reach, and an increased number of leads when used strategically... more
 

What’s Stopping Us from Using More Interactive Video?

Lisa Clark | Martech teams must create, manage, and measure content across a variety of media today, even provinces like video that used to be left to specialist teams. Yet in a recent poll of martech professionals, less than 10% of respondents regarded themselv... more
 

Video Marketing

What is video marketing? Video marketing is the practice of using videos to promote your brand, products, as well as services. As a result of its effectiveness, video marketing is a key tool in most content marketing plans today. Some common forms... more
 

Video Marketing for Small and Medium-Sized Businesses

Kathi Furman | Make video marketing one of the key factors in your online marketing strategy, using these ideas as your launching pad.... more
 

The Advantages of Skippable Video Ads

Madeleine Helme | Forcing people to sit through your ads could lead to a negative impression of your brand. Skippable video ads are a good way to stay among your audience.... more
 

In The Buff(ering): How to Showcase Your Best Assets With Facebook Cover Videos

Anna Rachel Rich | Donna Moritz explains how to create an engaging cover video and curates seven awesome examples for a little inspiration.... more
 

Expert Tips on Perfecting Your Branded Video

John Shieldsmith | A branded video can do wonders for your brand. It can also be disastrous. Check out these expert tips to make sure you don't fall into the latter group.... more