tag: web analytics


What is Google Analytics Enhanced Ecommerce?

Madeleine Helme | Setting up enhanced ecommerce tracking will get you the data you need to optimize your online store and start getting more sales and profits from it.... more

Common Web Analytics Terms and Metrics Useful for Marketing

Madeleine Helme | Although there are a lot of complexities to web analytics, these basic key web analytics terms should give you enough background knowledge to get started.... more