tag: video ads


How to Stop Viewers From Skipping Your Video Ad

Madeleine Helme | Five seconds is a very short space of time, but how you use it will make a huge difference in your video ad. Here's how to capture your audiences' attention... more

Advertisers vs. Shortening Attention Span

Madeleine Helme | Advertisers face the battle to command the audience’s ever-shrinking attention span. Here are a few ways you can adapt ads to decreasing attention spans.... more

The Advantages of Skippable Video Ads

Madeleine Helme | Forcing people to sit through your ads could lead to a negative impression of your brand. Skippable video ads are a good way to stay among your audience.... more