tag: third-party data


Ensuring Data Quality of Third Parties

Michael Benedek | You can't watch over the shoulder of third-party data providers, but you can practice due diligence to ensure data quality. Michael Benedek explains how.... more

Third-Party Audience Data by the Numbers: What Businesses are Buying

Lisa Callahan | Summary Given how accessible audience data is for marketers today, there's just no need to strain your own resources to obtain the audience insights you need.Third-party data providers can be found far and wide within the martech landscape. And the... more

Scoring data providers

Dave Prince | Great article Michael. Do you know a way or is there an opportunity for a research company or analytics firm to benchmark these 3rd Party data providers against the criteria you list? Would it be best done on random audeince segments, or do marketer... more