tag: social media marketing


Learnings From the Art of War in the Age of Digital

Kartikey Bhargava | For any business attempting to forge a path in today’s competitive market place, getting the right marketing and growth strategy in place is key.... more

What are the best discount for black Friday on socialchamp!

Amna Khatri | Socialchamp is a social media management tool where we can easily manage multiple social accounts . We can bulk upload it and schedule it according to our desire time we can easily track it by their fruitful feature analytics they are giving very... more

Chatbot & Facebook Messenger: The Cure-All for Waning Open Rates

Anna Rachel Rich | Summary As customers’ inboxes are increasingly inundated with clutter, marketers struggle to optimize for higher open rates. Mason Wear suggests a strategy that bypasses email altogether — spotlighting chatbots and Facebook Messenger as viabl... more

Retarget Practice: Hitting the Mark With Facebook Custom Audiences

Anna Rachel Rich | Summary Wasting social spend serving ads to uninterested Facebook audiences is all too common for brands today. Carly Webber details Facebook’s five options for retargeting ads, turning prospects into customers with Custom Audiences. Who Sho... more

Build B2B Street Cred With Influencer Marketing Strategies

Anna Rachel Rich | Summary “Only 14% of people could recall the last time they saw an ad, and remember what it was promoting. The same study showed that 74% of people turned to social media networks for purchase decisions, and 49% of people relied on third party... more

Risky Business: Protecting Your Brand from Influencer Marketing Pitfalls

Anna Rachel Rich | Paul Johnson outlines the potential risks involved with influencer marketing and lays out the groundwork for establishing mutually beneficial relationships.... more