tag: single customer view


Customer Data Platform: Get it or Get Out of Marketing

Lisa Callahan | Summary With a Customer Data Platform, you can actually achieve that semi-mystic "single customer view" all your martech friends keep talking about.In this article, Steve Zisk from Redpoint global talks through the three key reasons every brand nee... more

How Cloud Integration Benefits Retail

Lisa Callahan | Summary The word "cloud" in itself is still pretty abstract.Add "integration" to the mix and non-technical marketers could be left perplexed.Check out this article from globalscape for an introduction to cloud integration and how it benefits differ... more