tag: search advertising


Make Sure You're Not Making These PPC Mistakes

Ashley Kaczmar | Summary PPC has been around so long that it seems to become a bit of an afterthought for some marketers. And this leads to some crucial mistakes.In this article, Ben Jacobson will talk about the most common PPC mistakes marketers are making and ho... more

What You Need to Know About Pinterest Paid Search

Ashley Kaczmar | Summary Recently, Pinterest Ads Manager opened to all business who have an account and have uploaded at least one Pin. The move into paid search has been long awaited by many brands.Now that it's here, there are some questions. How does it work?... more

Going from Amateur to Pro with These Paid Optimization Tips

Ashley Kaczmar | Summary Most internet advice focuses on the (very important) tactics of ad copy optimization, but that can only get you so far. Listen, optimizing your ad copy is smart. It's something you should do, for sure. However, in order to really advance y... more

How to Navigate Through a PPC Account Audit with Ease

Ashley Kaczmar | Summary It's not uncommon for a brand to bring in an auditor to review their PPC account, and that means PPC agencies needed to be ready for those situations.In this article, Pauline Jakober will talk about a PPC account audit she recently experien... more

Click to Win: Get These Tips to Improve Your PPC Campaigns

Ashley Kaczmar | Summary Pay-per-click (PPC) advertising is one of the most cost-effective forms of digital marketing. However, if your campaign isn't performing the way you hoped, it can feel like a waste of time and resources.In this article, Dinesh Thakur will... more