tag: privacy


Ensuring Data Quality of Third Parties

Michael Benedek | You can't watch over the shoulder of third-party data providers, but you can practice due diligence to ensure data quality. Michael Benedek explains how.... more

Scoring data providers

Dave Prince | Great article Michael. Do you know a way or is there an opportunity for a research company or analytics firm to benchmark these 3rd Party data providers against the criteria you list? Would it be best done on random audeince segments, or do marketer... more

Marketers Can't Live Without a Customer Data Platform

Lisa Callahan | A Customer Data Platform is a software-based marketing solution that integrates and stores all a customer’s data in one place.... more