tag: mobile marketing


What You Need to Know About the Mobile-First Customer

Ashley Kaczmar | Summary When you go to China, and talk about online to offline, it’s quickly clear that hardly anybody there equates online with desktop anymore. In China, online means smartphones. And that's why China is a great example of how to approach to m... more

Get Moving on the Mobile-First Movement and See Conversions

Ashley Kaczmar | Summary About a decade ago, almost everyone who accessed the internet used a desktop computer. Just two screen sizes  accounted for 77% of all web usage  in 2006. Modern marketers now have ten different screen sizes to consider when they work on... more