tag: martech landscape

 

The Impact of AI on Modern Marketing: Scoring AI's Impact on Marketing Technology with Comments from Experts

Lana Moore | The Impact of AI on Modern Marketing, Part III Scoring AI's Impact on Marketing Technology with Comments from Experts Delivering the right message at the right time to the right audience isn’t really a goal.  Goals are statements that you... more
 

Traveling Back in Time to Solve Martech's Biggest Questions

Sara Sousa | Summary The MarTech landscape started with a prototype in 2010 by Scott Brinker. Now, seven years later it's time to analyze what's changed and answer the burning martech consolidation question.Scott Brinker investigates the 2010 proto-landscape in... more
 

Keep Up With Martech With These 5 Skills

Sara Sousa | If you want to be a successful marketing technologist, you must work towards picking up these five in-demand skills. ... more