tag: martech


Stay Ahead of These Martech Trends to Stay Ahead of the Competition

Sara Sousa | It is critical to stay ahead of the curve if you want to make it with your marketing technology. ... more

Power to the Marketers! How to Prove Marketing is More Than Just an Expense

Sara Sousa | With many organizations looking at marketing as an expense, marketers need to work to prove the contribution of their marketing efforts. ... more

Liar Liar Pants on Fire: Marketers Stop Lying to Yourselves

Sara Sousa | In order to move past common martech problems, we must be honest with ourselves.... more

ABM is the Latest Cool Kid on the Martech Block

Sara Sousa | Despite all the hype, If you're not already embracing ABM, you're missing out on true value. ... more

These Martech Success Stories Will Inspire You

Sara Sousa | Summary Learning through others is a great way to learn what to do and what not to do. These martech masters are teaching all of us a thing or two about how to utilize technology to be successful with your marketing efforts.Beth Negus Viveiros shar... more

It's Time For a Marketing and AI Trust Fall

Sara Sousa | Summary The pressure is on artificial intelligence (AI) to boost marketing efforts, but it's much easier said than done. Marketers must first learn to trust AI, and AI must become more transparent.Matt Zilli discusses how marketers can achieve a go... more

When Times Get Tough Go Back to Your Marketing Operations Roots

Sara Sousa | Summary It's not uncommon to feel overwhelmed by martech and get caught up in the "doing" while missing the "planning." When that happens, you need to go back to your marketing operations roots and make sure you've covered all your bases.Jeff Epste... more

Google Off the Record: The Answers to Your Burning Marketing Questions

Sara Sousa | Google has a tendency to operate in mysterious ways, but it's important that marketers understand what's going on.... more

Traveling Back in Time to Solve Martech's Biggest Questions

Sara Sousa | Summary The MarTech landscape started with a prototype in 2010 by Scott Brinker. Now, seven years later it's time to analyze what's changed and answer the burning martech consolidation question.Scott Brinker investigates the 2010 proto-landscape in... more

Sorry Martech Marketers are Irreplaceable

Sara Sousa | Martech can do so many things, yet it is not enough to replace the marketer.... more

If You Can't Beat 'Em Don't Join 'Em Customize Your Martech Instead

Sara Sousa | Summary With the ad tech and martech landscapes becoming increasingly crowded, your options become overwhelming. One way to solve that problem is by customizing your solutions.Not convinced? Michal Wlosik explains the benefits of building custom ad... more

50 Amazing Women in Martech: Call for Submissions

Lana Moore | Do you know an amazing woman that excels at marketing technology? In December, MarTechExec.com will be publishing 50 Women You Need to Know in Martech in 2018 . We want to celebrate female marketing executives, practitioners and inno... more

Marketing Agencies Run the Martech World

Sara Sousa | The tech learning curve for CMOs was a hard hit in 2017, which created a push towards agencies.... more

Not Just a Regular Contract But a Smart Contract

Sara Sousa | Blockchain is bound to change the way we do business and marketers need to be keeping up.... more

CMOs Need to Master These Five MarTech Trends for 2018

Sara Sousa | Summary It's time to start strategizing for 2018, but with the amount of martech tools that have popped up this year alone, the task can seem daunting.Jim Yu helps you prioritize with these five martech trends CMOs need to master for 2018. Who Sho... more

Step Aside This is a Job for Data Management

Sara Sousa | Summary We've said it once and we'll say it again, if you're overlooking data you're making a huge mistake. Data management can make a world of difference in your marketing technology stack.ReachForce explains what happens when you don't have quali... more

Marketers Have a Chance to Make Cryto-Tokens Great

Sara Sousa | Summary Cryto-tokens are all the rage and the door is opening for marketers to take advantage.Jeremy Epstein explains how marketing could make or break the crypto-token. Who Should Read This Article If you're a marketer you should read up on how... more

Vroom Vroom Hop in Martech We're Goin' for a Drive

Sara Sousa | I bet you never thought marketers would be using data collected from your car, think again martech is making a huge impact in the automotive industry.... more

Keep Up With Martech With These 5 Skills

Sara Sousa | If you want to be a successful marketing technologist, you must work towards picking up these five in-demand skills. ... more

Roundin' Up All the Martech Trends You Need to Know for 2018

Sara Sousa | Summary As the fall martech conference season comes to a close, we look back and reflect on what we've learned.Not all of us are lucky enough to attend all these conferences, luckily we have Anita Brearton to catch us up and help us prepare for the... more

Trying to Sprint the Customer Behavior Marathon Will Leave You Behind

Sara Sousa | Summary Consumers are always changing which is hard enough to keep up with, but disruptions such as ad blockers are only making a marketers job more difficult.Kevin Bobowski shares advice on how marketers can adapt to their customers and changing t... more

Podcasts Might be the Hottest Marketing Trend in 2018

Sara Sousa | The state of podcasts is looking very positive for marketers, and we can only expect more innovation in the space.... more