tag: martech


The Impact of Blockchain Technology on Marketing

Lana K. Moore | While blockchain was originally designed for Bitcoin, its applications run far and wide. And marketers have been eyeing it as a potential solution.... more

What’s Stopping Us from Using More Interactive Video?

Lisa Clark | Martech teams must create, manage, and measure content across a variety of media today, even provinces like video that used to be left to specialist teams. Yet in a recent poll of martech professionals, less than 10% of respondents regarded themselv... more