tag: marketing technology

 

The Impact of Blockchain Technology on Marketing featuring Adam Fingerman

Adam Fingerman | Blockchain promises increased trust between buyers and sellers. Find out more in this contribution to MarTechExec from Adam Fingerman.... more
 

The Impact of Blockchain Technology on Marketing featuring Megan Miller

Megan Miller | Blockchain technology is poised to drastically change marketing. Megan Miller discusses how in this contribution to MarTechExec.... more
 

Stay Ahead of These Martech Trends to Stay Ahead of the Competition

Sara Sousa | It is critical to stay ahead of the curve if you want to make it with your marketing technology. ... more
 

The Impact of Blockchain Technology on Marketing featuring Dean Anastos

Dean Anastos | Blockchain technology is poised to change marketing. Its chief advantage is that it removes the middleman in a wide range of industries.... more
 

The Impact of Blockchain Technology on Marketing featuring Kimberly Burghart

Kimberly Burghart | Given the fact that blockchain is built with many marketer's pain points in mind, chances are good that if word gets out, demand for the systems will rise.... more
 

The Impact of Blockchain Technology on Marketing featuring Cathy Reisenwitz

Cathy Reisenwitz | In the marketing world at large, ICOs (initial coin offerings) are having a marketing heyday. Learn more in this contribution from Cathy Reisenwitz.... more
 

The Impact of Blockchain Technology on Marketing featuring Lindsey Galloway

Lindsey Galloway | What will the impact of blockchain technology be on marketing? Lindsey Galloway weighs in with expert insights.... more
 

The Impact of Blockchain Technology on Marketing featuring Rodrigo Montagner

Rodrigo Montagner | In my opinion, blockchain technology is already impacting automated marketing and will impact it even more in the future. There are a few channels where we already can see this starting. But we will see bigger effects in the near future with the en... more
 

The Impact of Blockchain Technology on Marketing featuring Jake Bennett

Jake Bennett | What will the impact of blockchain technology be on marketing? Jake Bennett weighs in with expert insights.... more
 

Power to the Marketers! How to Prove Marketing is More Than Just an Expense

Sara Sousa | With many organizations looking at marketing as an expense, marketers need to work to prove the contribution of their marketing efforts. ... more
 

Liar Liar Pants on Fire: Marketers Stop Lying to Yourselves

Sara Sousa | In order to move past common martech problems, we must be honest with ourselves.... more
 

ABM is the Latest Cool Kid on the Martech Block

Sara Sousa | Despite all the hype, If you're not already embracing ABM, you're missing out on true value. ... more
 

These Martech Success Stories Will Inspire You

Sara Sousa | Summary Learning through others is a great way to learn what to do and what not to do. These martech masters are teaching all of us a thing or two about how to utilize technology to be successful with your marketing efforts.Beth Negus Viveiros shar... more
 

It's Time For a Marketing and AI Trust Fall

Sara Sousa | Summary The pressure is on artificial intelligence (AI) to boost marketing efforts, but it's much easier said than done. Marketers must first learn to trust AI, and AI must become more transparent.Matt Zilli discusses how marketers can achieve a go... more
 

When Times Get Tough Go Back to Your Marketing Operations Roots

Sara Sousa | Summary It's not uncommon to feel overwhelmed by martech and get caught up in the "doing" while missing the "planning." When that happens, you need to go back to your marketing operations roots and make sure you've covered all your bases.Jeff Epste... more
 

Google Off the Record: The Answers to Your Burning Marketing Questions

Sara Sousa | Google has a tendency to operate in mysterious ways, but it's important that marketers understand what's going on.... more
 

Traveling Back in Time to Solve Martech's Biggest Questions

Sara Sousa | Summary The MarTech landscape started with a prototype in 2010 by Scott Brinker. Now, seven years later it's time to analyze what's changed and answer the burning martech consolidation question.Scott Brinker investigates the 2010 proto-landscape in... more
 

Sorry Martech Marketers are Irreplaceable

Sara Sousa | Martech can do so many things, yet it is not enough to replace the marketer.... more
 

If You Can't Beat 'Em Don't Join 'Em Customize Your Martech Instead

Sara Sousa | Summary With the ad tech and martech landscapes becoming increasingly crowded, your options become overwhelming. One way to solve that problem is by customizing your solutions.Not convinced? Michal Wlosik explains the benefits of building custom ad... more
 

The Impact of Blockchain Technology on Marketing featuring Dan Salganik

Dan Salganik | The future is uncertain when it comes to blockchain, which makes it even more interesting for marketers and tech-enthusiasts.... more
 

The Impact of Blockchain Technology on Marketing featuring Jase Rodley

Jase Rodley | Blockchain technology is poised to drastically change marketing. Jase Rodley discusses how in this contribution to MarTechExec.... more
 

The Impact of Blockchain Technology on Marketing featuring Mark Mueller-Eberstein

Mark Mueller-Eberstein | What will the impact of blockchain technology be on marketing? Mark Mueller-Eberstein weighs in with expert insights.... more
 

50 Amazing Women in Martech: Call for Submissions

Lana Moore | Do you know an amazing woman that excels at marketing technology? In December, MarTechExec.com will be publishing 50 Women You Need to Know in Martech in 2018 . We want to celebrate female marketing executives, practitioners and inno... more
 

The Impact of Blockchain Technology on Marketing featuring Rob Weatherhead

Rob Weatherhead | Alongside AI, Blockchain is dominating a lot of the conversation when it comes to advertising technology.... more
 

The Impact of Blockchain Technology on Marketing featuring Kristoffer Nelson

Kristoffer Nelson | What will the impact of blockchain technology be on marketing? Kristoffer Nelson weighs in with expert insights.... more
 

The Impact of Blockchain Technology on Marketing featuring Jake Rheude

Jake Rheude | Read what expert Jake Rheude predicts for the future of marketing as blockchain technology evolves.... more
 

The Impact of Blockchain Technology on Marketing featuring Joaquim Miro

Joaquim Miro | Blockchain technology is poised to drastically change marketing. Joaquim Miro discusses how in this contribution to MarTechExec.... more
 

The Impact of Blockchain Technology on Marketing featuring Dennis Lewis

Dennis Lewis | In many ways, the convergence of modern marketing techniques and blockchain technologies are already being felt.... more
 

The Impact of Blockchain Technology on Marketing featuring Nelli Orlova

Nelli Orlova | Blockchain technology is poised to drastically change marketing. Nelli Orlova discusses how in this contribution to MarTechExec.... more
 

The Impact of Blockchain Technology on Marketing featuring Itamar Benedy

Itamar Benedy | Blockchain technology is poised to drastically change marketing. Itamar Benedy discusses how in this contribution to MarTechExec.... more
 

The Impact of Blockchain Technology on Marketing featuring Phil Nagy

Phil Nagy | Blockchain technology will completely reshape online advertisement in the next 3-5 years.... more
 

The Impact of Blockchain Technology on Marketing featuring Gurbaksh Chahal

Gurbaksh Chahal | Blockchain technology is poised to drastically change marketing. Gurbaksh Chahal discusses how in this contribution to MarTechExec.... more
 

The Impact of Blockchain Technology on Marketing featuring Wayne Cichanski

Wayne Cichanski | Blockchain technology is poised to drastically change marketing. Wayne Cichanski discusses how in this contribution to MarTechExec.... more
 

Marketing Agencies Run the Martech World

Sara Sousa | The tech learning curve for CMOs was a hard hit in 2017, which created a push towards agencies.... more
 

Not Just a Regular Contract But a Smart Contract

Sara Sousa | Blockchain is bound to change the way we do business and marketers need to be keeping up.... more
 

CMOs Need to Master These Five MarTech Trends for 2018

Sara Sousa | Summary It's time to start strategizing for 2018, but with the amount of martech tools that have popped up this year alone, the task can seem daunting.Jim Yu helps you prioritize with these five martech trends CMOs need to master for 2018. Who Sho... more
 

Step Aside This is a Job for Data Management

Sara Sousa | Summary We've said it once and we'll say it again, if you're overlooking data you're making a huge mistake. Data management can make a world of difference in your marketing technology stack.ReachForce explains what happens when you don't have quali... more
 

Marketers Have a Chance to Make Cryto-Tokens Great

Sara Sousa | Summary Cryto-tokens are all the rage and the door is opening for marketers to take advantage.Jeremy Epstein explains how marketing could make or break the crypto-token. Who Should Read This Article If you're a marketer you should read up on how... more
 

Vroom Vroom Hop in Martech We're Goin' for a Drive

Sara Sousa | I bet you never thought marketers would be using data collected from your car, think again martech is making a huge impact in the automotive industry.... more
 

Keep Up With Martech With These 5 Skills

Sara Sousa | If you want to be a successful marketing technologist, you must work towards picking up these five in-demand skills. ... more