tag: marketing


How packaging plays a role in branding

Alex Briggs | I think we've all had a moment where a product's appearance was the deciding factor in what we buy. Research suggests that 30% of people base their final buying decision on the appearance of the product.   People are visual, and it's not... more

Customer Retention for Nonprofits

Alex Briggs | Nonprofits have specific needs as organizations and generally work with limited budgets. And considering the fact that they rely on the generosity of their member base, how can nonprofits work to satisfy and retain their members?... more

Get life time deal in marketing software

Shiju Devaraj | As a small business, choosing the right digital marketing tools can be difficult. With hundreds of products out there, knowing which tools are the best, and choosing between features is challenging and often costly. In addition, most marketing tools... more