tag: license


Why Digital Asset Management has Become a Must-Have for Marketing Teams

Lisa Callahan | Digital Asset Management (DAM) is the creative marketer's guiding light. Learn why it's a necessary tool for all marketing teams, according to 17 experts.... more

Stock Photo

What is a stock photo? A stock photo  is taken by professional photographers and sold to the public online. To save money, some businesses buy stock photos instead of hiring a photographer. Most stock photos websites also let a user choos... more


What is licensing? Licensing gives a third party permission to use your digital assets in exchange for a fee. These licenses act like contracts, since they set rules and restrictions for licensees. Marketers keep track of licenses through Digital... more