tag: influencers


X Markets the Spot: What Ecommerce Marketers Miss

Lisa Callahan | Summary Although e-commerce is inherently virtual, customers interact with an e-commerce store in other ways that extend beyond the digital realm. Can't argue with that.In this article, Helen Scott from MarketingProfs clues us in on what our detai... more

Risky Business: Protecting Your Brand from Influencer Marketing Pitfalls

Anna Rachel Rich | Paul Johnson outlines the potential risks involved with influencer marketing and lays out the groundwork for establishing mutually beneficial relationships.... more