tag: influencer marketing


Build B2B Street Cred With Influencer Marketing Strategies

Anna Rachel Rich | Summary “Only 14% of people could recall the last time they saw an ad, and remember what it was promoting. The same study showed that 74% of people turned to social media networks for purchase decisions, and 49% of people relied on third party... more

Risky Business: Protecting Your Brand from Influencer Marketing Pitfalls

Anna Rachel Rich | Paul Johnson outlines the potential risks involved with influencer marketing and lays out the groundwork for establishing mutually beneficial relationships.... more