tag: influencer marketing


Address to Impress: How to Hook Influencers When You Lack Street Cred

Lana K. Moore | These martech experts have some influencer advice they’d like to share. We asked, “How do you establish influencer relationships when you're starting out?”... more

Above the Influence: Is Influencer Marketing Right for You?

Kathi Furman | Keep an eye out for these six signs your business isn’t ready for influencer marketing as you research and brainstorm the possibilities.... more

Make Them Rave About You: Turning Customers into Fans

Kathi Furman | Create and develop customers who are true raving fans of your brand. Turn your loyal customers into raving fans with these 5 ideas.... more

How to Identify the Best Social Media Influencers for Your Brand

Shane Barker | You may be surprised to learn that identifying social media influencers is a major challenge for many marketers. 73% of marketers in a survey by Econsultancy reported that it is their biggest challenge. So here's everything you need to know about id... more

The One Problem Influencer Marketing Fixes for Any Brand

Kathi Furman | Influencer marketing offers many benefits. One of the best extra features is fixing your ongoing content creation problem. Read on to find out how.... more

Blockchain Technology is Changing How Influencers Reach Fans

Heidi Yu | Glitz and glam, meet "Geeky." Think influencers and tech can't work together? BOOSTO founder & CEO Heidi Yu proves otherwise in this guest post.... more