tag: digital rights management


Why Digital Asset Management has Become a Must-Have for Marketing Teams

Lisa Callahan | Digital Asset Management (DAM) is the creative marketer's guiding light. Learn why it's a necessary tool for all marketing teams, according to 17 experts.... more


What is licensing? Licensing gives a third party permission to use your digital assets in exchange for a fee. These licenses act like contracts, since they set rules and restrictions for licensees. Marketers keep track of licenses through Digital... more