tag: digital advertising


Increase Your Ad's Click-Through Rate And Click On This Article

Ashley Kaczmar | Summary The digital landscape is highly competitive. Getting your ads in front of the right people is only half the battle. You need them to be interested enough to click on it and engage with your brand.In this article, Perry Marshall will give yo... more

How to Rebuild Trust in the Digital Advertising Industry

Ashley Kaczmar | Summary Recently, advertisers have begun to question the worth of digital advertising. The issues with programmatic advertising have built a lot of mistrust between the buyers and sellers of our digital landscape.How do we get that trust back? In t... more

The Problem With Full-Service Agencies in Adtech

Sam Goldberg | Can you trust the man who says he can do it all? Sam Goldberg cautions against those types when it comes to the adtech industry in this article.... more

Make it Rain with Paid Content Promotion

Ashley Kaczmar | Summary One of the best ways to amplify your brand is through paid content promotion — or native advertising.In this article, Jodi Harris will talk about different kinds of paid content promotion and how you can leverage them for your brand. Wh... more

Blockchain is On the Horizon for Programmatic

Ashley Kaczmar | Summary You've heard people talk about using blockchain in programmatic advertising repeatedly. And now you might be wondering when it will actually be something you can use.In this article, Yuyu Chen will discuss the current state of blockchain t... more

Bringing TV Advertising into the Future with Programmatic TV

Ashley Kaczmar | Summary The use of programmatic technology has taken place within digital advertising for several years now. Now, its time for TV advertising to use programmatic to reach audiences in a more personalized way.In this article, Allie Shaw will discuss... more

Click to Win: Get These Tips to Improve Your PPC Campaigns

Ashley Kaczmar | Summary Pay-per-click (PPC) advertising is one of the most cost-effective forms of digital marketing. However, if your campaign isn't performing the way you hoped, it can feel like a waste of time and resources.In this article, Dinesh Thakur will... more