tag: ai

 

The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off

Lana Moore | Find out what 70 marketing executives, practitioners and AI enthusiasts have to say about he future of AI as it relates to marketing.... more
 

The Impact of AI on Modern Marketing: Scoring AI's Impact on Marketing Technology with Comments from Experts

Lana Moore | The Impact of AI on Modern Marketing, Part III Scoring AI's Impact on Marketing Technology with Comments from Experts Delivering the right message at the right time to the right audience isn’t really a goal.  Goals are statements that you... more
 

The Impact of AI on Modern Marketing: 13 Realistic AI Outcomes Marketers Can Expect

Lana Moore | You might be wondering what AI can realistically do for you, the marketer. In this article, we'll talk about 13 things you can expect from AI in marketing.... more
 

Ensuring Data Quality of Third Parties

Michael Benedek | You can't watch over the shoulder of third-party data providers, but you can practice due diligence to ensure data quality. Michael Benedek explains how.... more
 

It's Time For a Marketing and AI Trust Fall

Sara Sousa | Summary The pressure is on artificial intelligence (AI) to boost marketing efforts, but it's much easier said than done. Marketers must first learn to trust AI, and AI must become more transparent.Matt Zilli discusses how marketers can achieve a go... more
 
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            ZyloTech
                  ,                         Data
            Launched in 2014, ZyloTech, formerly DataXylo, is an MIT spin-off offering an award-winning A.I. powered customer analytics platform for omni-channel marketing operations.The platform uses A.I. and machine learning to solve data quality i... more
 

The Future of AI for Marketing featuring Lauren Mead

Lauren Mead | Lauren Mead is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: With the modern CMO’s technology spending exceeding even that of the CIO, itâ... more
 

Neural Networks Will Soon be the Brains Behind Ecommerce Marketing

Lisa Callahan | Summary Let's take a minute to nerd out over neural networks, shall we?You don't need a PhD to appreciate — or even understand — how monumental neural networks will be for marketers. In ecommerce specifically, these super-smart extensions of AI... more
 

The Future of Content Marketing is Tech

Ashley Kaczmar | Summary Content marketing is more than just copy. Especially as we move forward. New technology is always emerging, and it will continue to shape the landscape of content marketing.In this article, Jonathan Chaupin will discuss 5 of the biggest tr... more
 

Enterprises Can't Seem to Get Up to Speed with AI

Lisa Callahan | Summary Judging from the headlines, it would seem everyone is on board with implementing AI.But that's far from true, according to survey results . Big companies in particular aren't as quick to jump on the AI bandwagon — they're more so just tru... more
 

The Lowdown on Data Science in 2017

Lisa Callahan | Summary Nothing gets me excited quite like an industry report. As a marketer, I think it's crucial to keep a pulse on how different companies, in different countries, in different industries use certain martech tactics.Looking at reports like these... more
 

Scoring data providers

Dave Prince | Great article Michael. Do you know a way or is there an opportunity for a research company or analytics firm to benchmark these 3rd Party data providers against the criteria you list? Would it be best done on random audeince segments, or do marketer... more