tag: advertising

 

Before Transparency Comes Control

Kerry Bianchi | While not exactly a panacea, here are some of the controls that advertisers can leverage as a significant first step toward transparency.... more
 

Level Up Your Programmatic Advertising With These Tips

Ashley Kaczmar | Summary By this point, most advertisers are using programmatic in their campaigns. There are established standards that advertisers use when working with programmatic.However, if you feel like your advertising has plateaued, you may need to shake u... more
 

Are You Taking Control of Your Co-Op Advertising?

Ashley Kaczmar | Summary For many brands, co-op advertising, also known as wholesale marketing, has long been a black hole, agency and brand executives said. But  with department stores’ retail sales declining , partly due to the rise of Amazon, marketers are d... more
 

I See Machine Learning in Your Future, Mobile Marketing

Ashley Kaczmar | Summary Earlier this month, CleverTap had the pleasure of participating in the inaugural  Mobile World Congress Americas  in San Francisco. Paul Brody, CleverTap’s Chief Product Officer, was a speaker at the event. He presented a topic at the... more