tag: adtech


If You Can't Beat 'Em Don't Join 'Em Customize Your Martech Instead

Sara Sousa | Summary With the ad tech and martech landscapes becoming increasingly crowded, your options become overwhelming. One way to solve that problem is by customizing your solutions.Not convinced? Michal Wlosik explains the benefits of building custom ad... more

The Problem With Full-Service Agencies in Adtech

Sam Goldberg | Can you trust the man who says he can do it all? Sam Goldberg cautions against those types when it comes to the adtech industry in this article.... more