Social & Relationships

 

Ensure Smooth Sailing When Upgrading Your CRM Marketing Stack

Anna Rachel Rich | Upgrade projects have many moving parts. Jose Cebrian offers key components of a successful CRM martech stack upgrade project.... more
 

Collect Tons of Live Event Data with These Social Media Tools

Lisa Callahan | Summary Online and offline marketing are no longer separate entities.Now, thanks to martech, we can seamlessly connect online and offline data to paint a complete picture of our marketing performance.In this article, Mary C. Long from Adweek expla... more
 

4 Ways AI Will Solve Your Social Media Marketing Issues in 2018

Lou Jordano | Check out this guest post from Crimson Hexagon CMO Lou Jordano to learn about the implications of Artificial Intelligence (AI) on social media marketing.... more
 

If Bob Ross Practiced ABM: Taking A Blended Approach

Anna Rachel Rich | Jessica Fewless illustrates how making the move to a personalized, blended strategy enables marketers to drive account-based impact across the marketplace.... more
 

You Get the Picture? App-solutly: 7 Mobile Apps to Enhance Photos

Anna Rachel Rich | Summary Content containing visuals receives 94% more views than content without visuals, and is 40x more likely to be shared on social media. We’re visual creatures and there’s no denying it. Highlighting the power of images in social media mar... more
 

Expert Opinion: Influencer Marketing featuring Ashley Banks

Ashley Banks | Read up on what influencer marketing expert, Ashley Banks, predicts as influencer marketing technology evolves over the next three to five years.... more
 

It’s Time to Find out Who Your Social Media Audience Is

Anna Rachel Rich | Alfred Lua details how to craft better content, boost engagement and increase reach by leveraging insights with these social media analytics tools.... more
 

Expert Opinion: Influencer Marketing featuring Tim Sovay

Tim Sovay | Read up on what influencer marketing expert, Tim Sovay, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Maura Smith

Maura Smith | Read up on what influencer marketing expert, Maura Smith, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Robert Levenhagen

Robert Levenhagen | Read up on what influencer marketing expert, Robert Levenhagen, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Kristin Dyak

Kristin Dyak | Read up on what influencer marketing expert, Kristin Dyak, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Isaac Lekach

Isaac Lekach | Read up on what influencer marketing expert, Isaac Lekach, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Jon Cook

Jon Cook | Read up on what influencer marketing expert, Jon Cook, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Nicole Bermack

Nicole Bermack | Read up on what influencer marketing expert, Nicole Bermack, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Michelle Stansbury

Michelle Stansbury | Read up on what influencer marketing expert, Michelle Stansbury, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Margaret Nam

Margaret Nam | Read up on what influencer marketing expert, Margaret Nam foresees will happen as influencer marketing technology evolves over the next three to five years.... more
 

Breaking Bad (Habits): Removing Silos for ABM Success

Anna Rachel Rich | Ernesto Castillo explains the challenges of ABM and provides insights to facilitate successful sales and marketing team collaboration.   ... more
 

Chatbot & Facebook Messenger: The Cure-All for Waning Open Rates

Anna Rachel Rich | Summary As customers’ inboxes are increasingly inundated with clutter, marketers struggle to optimize for higher open rates. Mason Wear suggests a strategy that bypasses email altogether — spotlighting chatbots and Facebook Messenger as viabl... more
 

’Tis the Season to be Social: How to Broaden Your Holiday Reach

Anna Rachel Rich | Set your eggnog down and learn to expand social reach over the next months with these tips from Patrick Gillooly.... more
 

Don't Settle for Organic; Amplify Your Content on Social Media

Anna Rachel Rich | Heidi Cohen explores content amplification and how it gives assets an exponential boost by reaching the maximum possible audience.... more
 

Retarget Practice: Hitting the Mark With Facebook Custom Audiences

Anna Rachel Rich | Summary Wasting social spend serving ads to uninterested Facebook audiences is all too common for brands today. Carly Webber details Facebook’s five options for retargeting ads, turning prospects into customers with Custom Audiences. Who Sho... more
 

Keep Calm and E-Comm With Chatbots

Anna Rachel Rich | Summary Bots are a game-changer for e-commerce brands — providing improved customer experiences, swifter responses and more intel on customers. Michael Quocon examines how future-focused brands are currently tapping the power of bots to get a leg... more
 

Build B2B Street Cred With Influencer Marketing Strategies

Anna Rachel Rich | Summary “Only 14% of people could recall the last time they saw an ad, and remember what it was promoting. The same study showed that 74% of people turned to social media networks for purchase decisions, and 49% of people relied on third party... more
 

Wrong Numbers: How to Fix Google Analytics’ Broken Social Channel

Anna Rachel Rich | Summary Your traffic is Organic Search, no—Direct, no wait—it’s Social. Or is it? Google Analytics is currently broken and it’s not recognizing any customized source or medium tags with its default channel settings. Mark Traphagen explains... more
 

Automation Ambivalence: The Pros & Cons of Facebook Automation

Anna Rachel Rich | While automation can save time, Brent Barnhart warns of its potential to backfire by eliminating that human element audiences expect.... more
 

Data-Driven Tips to Fuel Your Facebook Advertising

Anna Rachel Rich | Brad Smith breaks down proven ways to reduce costs and increase conversions with effective Facebook Advertising strategies.... more
 

Account-Based Marketing (ABM): A Guide to the Future for High-Performing Teams

Ashley Kaczmar | What does the future hold for account-based marketing (ABM)? Find out with these predictions and best practices from over 16 experts.... more
 

Know Your Rights: Legally Leveraging User-Generated Content (UGC)

Anna Rachel Rich | If you want user-generated content (UGC) for your marketing, Jim Belosic maps out steps to avoid potential legal hassles.... more
 

Expert Opinion: ABM featuring James Regan

James Regan | How will ABM technology evolve over the next 3-5 years? James Regan weighs in with expert insights and predictions.... more
 

3 Ways CRMs Bridge the Divide Between Sales and Marketing

Anna Rachel Rich | Summary Ensuring sales and marketing teams see eye-to-eye has always been a challenge for businesses. While driving revenue is the ultimate goal for both, measurements of success differ along the journey. Recent developments with CRM solutions have... more
 

Fake News? No, No It's Fake Reviews

Ashley Kaczmar | People love to read reviews to determine whether or not they want to go with a certain brand. But is garnering fake reviews the way to go?... more
 

How to Stand Above the Crowd with ABM

Ashley Kaczmar | Account-based marketing developed as a way to more specifically target a buyer. How do you make your ABM stand out? This article will show you. ... more
 

Is Social Traffic Worth Measuring Without Conversions? Of Course!

Ashley Kaczmar | Social media campaigns are often used to see a conversion of some kind. But have you considered using it for other goals?... more
 

Are You Building Relationships with Social Media?

Ashley Kaczmar | When you're a business, you probably think of social media as a way to promote and advertise. You're missing a component: its ability to help you network. ... more
 

Use These Tips to Give Exceptional Customer Experience

Ashley Kaczmar | The easiest way to make yourself stand out. Find out the best ways to make your customer experience stand out in this article.... more
 

Love at First Ping: Why Chatbot Fever is Waning

Lisa Callahan | In this article, Cleary lists six ways in which chatbots will lose their appeal in the coming years — after the tool's "honeymoon period" comes to an end.... more
 

How Service-Based Companies Can Win at Instagram

Ashley Kaczmar | Instagram is a great place to share images. But when you're a service-based company, you might not feel like you have anything worth posting. Think again!... more
 

Chatbots: Wave of the Future or Waste of Time?

Lisa Callahan | Should smaller businesses follow in Facebook's footsteps and create their own chatbots? Henry Foster from Ignite My Company poses the question to experts.... more