Social & Relationships


To Succeed at Influencer Marketing, Stop Making These Mistakes

Ashley Kaczmar | Marketers have been stressing about seeing ROI for their influencer marketing, yet they continue to make these mistakes. Read this article to find out why.... more

Message in a Chatbot: How Messenger is Changing Customer Service

Ashley Kaczmar | You know that feeling when you have to make a phone call and you just don't want to. And your customers know that feeling well too. ... more

Influencer Marketing is Growing Up Fast

Ashley Kaczmar | Influencer marketing has evolved beyond just "mommy bloggers" and celebrity endorsements. The rise of social media has redefined influencer marketing.... more

Do You Have the Skills Necessary for Mastering Social Media?

Ashley Kaczmar | Social media is one of the best ways to reach consumers these days. But you can't use it to its fullest potential if you don't have the proper skills.... more

Are You Seeing the ROI You Want From Influencer Marketing?

Ashley Kaczmar | We know consumers like hearing from influencers, but how do you translate that into a successful marketing campaign? Find out in this article. ... more

Increase Your Referrals with Some Cross-Marketing

Ashley Kaczmar | How do you get more referrals for your brand? You dip into some cross-marketing, of course. Find out how in this article from Forbes.... more

Creating Customer Loyalty Is About More Than Data

Ashley Kaczmar | The beauty of data is that it's supposed to let us understand customers more. Yet, customers still feel that brands don't know them as well as they should.... more

Are You Getting the Answers You Need From Your Customer Surveys?

Ashley Kaczmar | You give out customer surveys because you know you can improve your service based on the responses. The problem: customers rarely respond.... more

No Risky Business Here: How to Minimize Influencer Marketing Risks

Ashley Kaczmar | Influencer marketing might be the trend of 2017, but it comes with risks. You can't control the influencer the way you can control your own brand.... more

Are You Paying Enough Attention to Customer Engagement?

Ashley Kaczmar | You should know by now that consumers consider the opinions of their peers to be one of the best ways to determine whether or not to buy a product.... more