Social & Relationships


Use These Tips to Give Exceptional Customer Experience

Ashley Kaczmar | The easiest way to make yourself stand out. Find out the best ways to make your customer experience stand out in this article.... more

Love at First Ping: Why Chatbot Fever is Waning

Lisa Callahan | In this article, Cleary lists six ways in which chatbots will lose their appeal in the coming years — after the tool's "honeymoon period" comes to an end.... more

How Service-Based Companies Can Win at Instagram

Ashley Kaczmar | Instagram is a great place to share images. But when you're a service-based company, you might not feel like you have anything worth posting. Think again!... more

Chatbots: Wave of the Future or Waste of Time?

Lisa Callahan | Should smaller businesses follow in Facebook's footsteps and create their own chatbots? Henry Foster from Ignite My Company poses the question to experts.... more

Are You Getting the Most Out of Your CRM?

Ashley Kaczmar | "94% of sales leaders use their CRM for contact management." While CRM can be great for contact management, there's a lot more it can do for you.... more

To Succeed at Influencer Marketing, Stop Making These Mistakes

Ashley Kaczmar | Marketers have been stressing about seeing ROI for their influencer marketing, yet they continue to make these mistakes. Read this article to find out why.... more

Message in a Chatbot: How Messenger is Changing Customer Service

Ashley Kaczmar | You know that feeling when you have to make a phone call and you just don't want to. And your customers know that feeling well too. ... more

Influencer Marketing is Growing Up Fast

Ashley Kaczmar | Influencer marketing has evolved beyond just "mommy bloggers" and celebrity endorsements. The rise of social media has redefined influencer marketing.... more

Do You Have the Skills Necessary for Mastering Social Media?

Ashley Kaczmar | Social media is one of the best ways to reach consumers these days. But you can't use it to its fullest potential if you don't have the proper skills.... more

Are You Seeing the ROI You Want From Influencer Marketing?

Ashley Kaczmar | We know consumers like hearing from influencers, but how do you translate that into a successful marketing campaign? Find out in this article. ... more

Increase Your Referrals with Some Cross-Marketing

Ashley Kaczmar | How do you get more referrals for your brand? You dip into some cross-marketing, of course. Find out how in this article from Forbes.... more

Creating Customer Loyalty Is About More Than Data

Ashley Kaczmar | The beauty of data is that it's supposed to let us understand customers more. Yet, customers still feel that brands don't know them as well as they should.... more

Are You Getting the Answers You Need From Your Customer Surveys?

Ashley Kaczmar | You give out customer surveys because you know you can improve your service based on the responses. The problem: customers rarely respond.... more

No Risky Business Here: How to Minimize Influencer Marketing Risks

Ashley Kaczmar | Influencer marketing might be the trend of 2017, but it comes with risks. You can't control the influencer the way you can control your own brand.... more

Are You Paying Enough Attention to Customer Engagement?

Ashley Kaczmar | You should know by now that consumers consider the opinions of their peers to be one of the best ways to determine whether or not to buy a product.... more

How to Make Influencers Fall in Love with Your Brand

Ashley Kaczmar | A key component of influencer marketing campaigns is having a good relationship the influencer. The more genuine your relationship, the better the campaign.... more

The Big Takeaways From Shake-Up Show

Ashley Kaczmar | Social media and PR have become intertwined. With that in mind, you need carefully plan for this channel. Get some advice from the experts in this article.  ... more

Learn About the Best Social Media Strategies from Marketing Experts

Ashley Kaczmar | Social media grew like a fire - fast and furious. A lot of marketers feel like lost in it. Luckily, there are experts who have strategies to share.... more

How the Pros Turn Loyal Customers into Brand Advocates

Lana Moore | Are you looking for ways to turn your loyal customers into brand advocates? If so check out what the experts have to say in this article on MarTechExec.... more

Survey Mistakes Every Marketer Makes

Kathi Furman | Before you decide to launch your own survey, review these common survey mistakes that marketers make, and learn how to avoid them.... more

Improve Attendee Engagement With Mobile Event Technology

Kathi Furman | Capture and keep your attendees’ attention by utilizing mobile event apps. Effective use will help you host a successful event and improve your overall ROI.... more

Automate Your Account-Based Marketing Strategy

Kathi Furman | You have the power to achieve better results from your limited audience if you automate your account-based marketing strategy.... more

Understanding the Importance of Call Analytics

Kathi Furman | Understanding the importance of call analytics in your digital marketing strategy is vital to future success. Find out why on MarTechExec.... more

Going Mobile: Simplify Event Planning with Mobile Apps

Kathi Furman | Minimize event planning mistakes by using an event management mobile app. It will streamline the steps your team takes to pull off a successful event.... more

Online Reviews Help Grow Your Business

Kathi Furman | Read on to find out why acquiring online reviews should be a prominent piece of your online marketing strategy to grow your business.... more

Key Questions for Choosing a CRM

Kathi Furman | Take charge of the conversation with vendors by asking these six questions. The answers will help you with choosing a CRM software that is a perfect fit.... more

The Power of Thinking Small: Using Micro-Influencers

Hailee Franco | So celebrities make upwards of $1 million per social post. So what do you do when you can't afford Beyonce? You consider micro-influencers.... more

Webinars: The Newest Revenue Generating Marketing Tool

Kathi Furman | Make the most of your online webinars with these 9 tips to increase revenue. There is no point to webinar marketing if it doesn’t generate revenue and leads... more

Answer Me! The Subtle Art of Boosting Survey Results

Kathi Furman | The number of surveys sent has increased so drastically that the majority end up ignored. But brands can boost their survey results with a few tweaks.... more

Keeping Customer Loyal: No Loyalty Program Required

Kathi Furman | Utilizing these tactics increases customer loyalty organically without breaking the bank, giving you a better return on investment.... more

ABM by the Numbers: Counting Down to ABM Success

Kathi Furman | Implement ABM now with the 7 steps given here and track over the next year to see the best results.... more

Facebook vs. Twitter: Choosing the Right Social Platform

Kathi Furman | Your business needs have a social media marketing strategy, but that doesn’t mean you need to be on all available social media platforms.... more

Space Is Limited: Making Your Next Conference Successful

Kathi Furman | Make your next conference impossible to say no to. Attract and promote A-list attendees and speakers with these 5 tips for a successful conference.... more

Understanding Influencer Marketing ROI

Kathi Furman | Influencer marketing doesn't mean much unless you can quantify your efforts. Find out how to calculate your influencer marketing ROI.... more

The Good, The Bad, and The Ugly of Influencer Marketing

Kathi Furman | Influencer marketing is gaining significant tread as a solution to the information overload on the Internet. But what are the pros and cons?... more

Are You on Life Support? Understanding the Customer Lifecycle

Kathi Furman | Successful businesses understand the entire customer lifecycle. They focus on the steps needed to make each lifecycle segment all about the customer.... more

Understanding Visual Social Listening

Kathi Furman | Visual social listening is crucial to your marketing strategy. Find out how to utilize this feature for your brand, products or services, and competitors.... more

When Is it Time to Say No To Automation

Kathi Furman | Efficiency is important to any project or task. However, make sure you don’t risk your business reputation and brand with social media automation software.... more

Role Call: Key Roles for Every Account-Based Marketing Team

Kathi Furman | It's time to take role call. Do you have all the necessary roles on your account-based marketing team? If not find out who you need to get on board.... more

Why You Need Online Review Management Software

Kathi Furman | Online review management software provides many benefits to businesses. Find out what the benefits are and how to use it for your business on MarTechExec.... more