Social Media Marketing & Monitoring


The Secret Sauce to a Successful Social Media Campaign

Ashley Kaczmar | If you're just starting a social media marketing campaign, you may be at a loss as to what you should be doing. When do you post? What do you post?... more

Google vs Facebook: Remarketing and Retargeting Pt 2

John Shieldsmith | Both Google remarketing and Facebook remarketing offer incredible opportunities for marketers and businesses. You truly can’t go wrong.... more

Impressing Google with Your Social Media Marketing

Ashley Kaczmar | Everyone wants to rank high on Google's search engine. Enter social media. Find out how to best use it to improve your SEO ranking.... more

Say it with Emojis: Branding with Facebook Reactions

Hailee Franco | Social media is powered by emotions, which is probably why Facebook Reactions was created late last year. So how can your businesses use this tool?... more

Facebook vs. Twitter: Choosing the Right Social Platform

Kathi Furman | Your business needs have a social media marketing strategy, but that doesn’t mean you need to be on all available social media platforms.... more

Stop Wasting Your Time on Social Media

Hailee Franco | Just posting to social media isn't enough. You need to be doing it right. Is it time for you to stop wasting your time on social media?... more

Easy Ways to Up Your Instagram Game

Hailee Franco | In case you didn't already know, Instagram is the fastest growing social media tool. So it may be time to up your Instagram game. Learn how in this article.... more

The Social Media Content Storybook

Ashley Kaczmar | When your target audience is scrolling through their social media platform of choice, your hope they stop and engage with your content.... more

Bettering Your Brand: Why Social Media Matters

Hailee Franco | Hey, print marketer! Yeah, you with the mailer! Put down the paper and learn why social media matters in this article from Jordan French.... more

Like, Share, Comment: Marketing on Facebook

Hailee Franco | "There is more to Facebook ads than finely crafted copy, compelling images, custom audience and interest based targeting." Find out what on MarTechExec.... more

Ch...Ch...Change: How One Expert is Revamping His Social Channels

Hailee Franco | For a lot of marketers, "change" is a dirty word, like "new software" or "staff meeting." But does it need to be? When it comes to his social channels, no.... more

3...2...1...Lift Off! Using Social Media to Promote Products Pre-Launch

Hailee Franco | Launching a product is a lot like launching a space ship. So why aren't you using social media to promote products pre-launch?... more

Scoring a Perfect 10: Social Media Strategies You Need

Hailee Franco | Social media is about more than likes, follows, and shares. It's also about the customer and using the social media strategies that work for them.... more

Consistency is Key: Building a Coherent Brand Across Platforms

Hailee Franco | Twitter, Facebook, Snapchat, Instagram....the list of social media platforms goes on and on. So how do you keep a coherent brand?... more

How to Save Time With Strategic Social Engagement

Anna Rachel Rich | Summary Everyone loves the feeling of receiving a thoughtful comment on a social post. The digital warm-fuzzies are real. But if you’re a solo social media manager or business owner, you know how much time engagement can suck from your already... more

Executing B2B Social Programs the ROI-t Way

Anna Rachel Rich | Derek Edmond explains seven steps that are essential in establishing a path to success when developing B2B social media marketing strategies.... more

How to Take Your Brand’s Pinterest from Pinning to #Winning

Anna Rachel Rich | Denise Lambertson explains how to best use Pinterest to drive new followers to your site and stand out in your industry.... more

Is Social Traffic Worth Measuring Without Conversions? Of Course!

Ashley Kaczmar | Social media campaigns are often used to see a conversion of some kind. But have you considered using it for other goals?... more

Good Advice on Instragram Usage

JONTY HART SHARP | I think your point about being sure not to overload Instagram with useless posts is an important one. So often people post for the sake of posting without a clear strategy as to what they are trying to achieve on the platform. Instagram can be a fan... more

Social Intelligence: What No Computer Can Replicate

Darius Lee | " combining image recognition technology with in-depth social intelligence." In-depth social intelligence is what was missing when Microsoft decided to release Tay AI, with disastrous results.  How disastrous?  Look... more


Caitlyn Holland | I think in a way automation is an awesome way to post on social media. It is very time efficient if you have multiple social media sites you are posting on. However,if you want hands on communication with your followers you might not want to use aut... more

Gen Z

Scott Willis |   Generation Z has a potential of 44 billion in buying power according to the article and i don't doubt that at all! Also, the article says that Gen Z has a very negative view of advertising and tries to avoid it. 75% view advertising negat... more

Social media

Scott Willis |   Yes, a lot of advertising is put into the most popular online sites. Facebook, Twitter, Yahoo, etc. These businesses know what they are doing. But, you don't have to be rich to get a little advertising in for your small local business and... more

Facebook and loyalty

Lee Hargrave | I recently joined a group on Facebook that has the most "community" feeling that I have seen online.  The people really support each other and not all are in the same business.  They have posted about my work and pages an... more

Spredfast announces special guest for Smart Social Summit conference in October

Ashley Kaczmar | Michelle Obama was just announced as a guest for the Smart Social Summit conference.   What do you look forward to hearing her discuss?... more

Hootsuite is here to help

Ashley Kaczmar | The CEO of Hootsuite recently gave out some advice for when you mess up on social media. You can check it out here .   How valuable did you find this advice?... more

The Big Takeaways From Shake-Up Show

Lee Hargrave | There is a language for social media and public relations that should be adhered to.  The language of authority, lead, and sales generation.  You can't simply chat anymore with the friends you have on social media.  You mu... more

Social Media is so important!

Heather Nelson | I loved your ideas on building your Instagram following. I see a lot of people who are constantly posting but do not have the huge following. I like your ideas of teaching and providing valuable information once a day everyday rather that posti... more

Storify and brand's social responsibility

Ashley Kaczmar | I found a cool Storify recently of the "Texans Care Volunteer Day."  Something I don't think the industry has dipped into enough yet is that this tool can help bring more light to your corporate social responsibility. What do you... more

MeetEdgar and how they grew

Ashley Kaczmar | I stumbled across this post on MeetEdgar from a while back. They were looking for remote customer service folks.  Usually, when we think of customer service reps we think of someone sitting in a tiny cubicle on the phone all day. It made m... more

Sprout Social and the Twitter Bot takeover

Ashley Kaczmar | Sprout Social has introduced the new Bot Builder which they hope will allow brands to create Twitter chat bots within minutes.   How do you see this affecting the customer service trends on Twitter?... more

Social Media

Lauren Campbell | Marketing on socila media is a must these days. If you're not on Facebook, Instagram, or Snapchat then there is a good chance you're missing out on some business. Social media can be scary and intimidating but once you get your foot in the door, it'... more

Social Media

Heather Stahl | Where do we begin and where do we end with social media? I've spoken with many bloggers who use a variety of social media to promote their content, but I can barely keep up with just Facebook and the website. Is there such a thing as too much market... more

Enjoyed the concept of "meaningful relationship moment"

Lisa Bradley | This really helped me understand the relationship between the audience and content. The "meaningful relationship moment" concept was new to me and will help frame the context of my future posts. I currently use Hootsuite and have also lear... more

Build B2B Street Cred With Influencer Marketing Strategies

Anna Rachel Rich | Summary “Only 14% of people could recall the last time they saw an ad, and remember what it was promoting. The same study showed that 74% of people turned to social media networks for purchase decisions, and 49% of people relied on third party... more

Automation Ambivalence: The Pros & Cons of Facebook Automation

Anna Rachel Rich | While automation can save time, Brent Barnhart warns of its potential to backfire by eliminating that human element audiences expect.... more

Data-Driven Tips to Fuel Your Facebook Advertising

Anna Rachel Rich | Brad Smith breaks down proven ways to reduce costs and increase conversions with effective Facebook Advertising strategies.... more

Know Your Rights: Legally Leveraging User-Generated Content (UGC)

Anna Rachel Rich | If you want user-generated content (UGC) for your marketing, Jim Belosic maps out steps to avoid potential legal hassles.... more

Fact or Fiction? 4 Social Media Video Myths, Debunked

Anna Rachel Rich | Summary Global Internet traffic from videos will make up 80% of all Internet traffic by 2019, according to Cisco. With social video’s dramatic increase in popularity, it’s important to distinguish truth from   mere myth. Jordan Kasteler... more

The 71-Point Guide to Win B2B Facebook Ads

Anna Rachel Rich | Allen Finn sheds light on Facebook’s substantial business growth opportunities in the B2B sphere.... more