Social Media Marketing & Monitoring


Follow Friday: How to Grow Your Instagram Follower Base

Hailee Franco | So you are ready to grow your Instagram follower base but have no idea how to do it. That's okay, we do! Find out how to get the followers you crave.... more

Getting Engaged with Your Social Media Engagement

Ashley Kaczmar | We all know it's important to have engagement with consumers on our social media channels. But are we measuring it in the right way? Find out more here.... more

The Secret Sauce to a Successful Social Media Campaign

Ashley Kaczmar | If you're just starting a social media marketing campaign, you may be at a loss as to what you should be doing. When do you post? What do you post?... more

How Experts Write Excellent Social Media Ad Copy

Ashley Kaczmar | Writing ad copy depends very much on where your ad is going. So, when you're writing ads for your social media platforms, you need to adjust for that.... more

Prove it! How Social Proof Bolsters Brand Awareness

Hailee Franco | Remember the good ole days when building a brand was easy? Yeah, neither do I. So how do you build trust? Social proof is a good place to start.... more

Get On Top of SEO with Social Media Marketing

Ashley Kaczmar | Do you understand exactly how social media marketing benefits you and your Google ranking? This article breaks down the how and why.... more

Like, Comment, Share: Creating Shareable Social Media Content

Hailee Franco | You spend hours every week crafting great social media posts. But no one is sharing them! Here's how to create shareable social media content.... more

Google vs Facebook: Remarketing and Retargeting Pt 2

John Shieldsmith | Both Google remarketing and Facebook remarketing offer incredible opportunities for marketers and businesses. You truly can’t go wrong.... more

Is Instagram Winning the War Against Snapchat?

Ashley Kaczmar | Snapchat is working especially hard to appeal more to advertisers. Lately, though, brands have been showing favoritism to Instagram. Find out why.... more

Walking Through the Sales Funnel with Instagram

Ashley Kaczmar | It can be hard to see if you're getting value out of your Instagram activity. This article will provide you with a strategy to help quantify your efforts.... more

Impressing Google with Your Social Media Marketing

Ashley Kaczmar | Everyone wants to rank high on Google's search engine. Enter social media. Find out how to best use it to improve your SEO ranking.... more

Snapchat vs Instagram in the Marketing Race

Ashley Kaczmar | Snapchat might be the trendier platform to the kids, but marketers seem to prefer Instagram. Why is that? Read on the find out.... more

Say it with Emojis: Branding with Facebook Reactions

Hailee Franco | Social media is powered by emotions, which is probably why Facebook Reactions was created late last year. So how can your businesses use this tool?... more

How Service-Based Companies Can Win at Instagram

Ashley Kaczmar | Instagram is a great place to share images. But when you're a service-based company, you might not feel like you have anything worth posting. Think again!... more

Do You Have the Skills Necessary for Mastering Social Media?

Ashley Kaczmar | Social media is one of the best ways to reach consumers these days. But you can't use it to its fullest potential if you don't have the proper skills.... more

The Big Takeaways From Shake-Up Show

Ashley Kaczmar | Social media and PR have become intertwined. With that in mind, you need carefully plan for this channel. Get some advice from the experts in this article.  ... more

Learn About the Best Social Media Strategies from Marketing Experts

Ashley Kaczmar | Social media grew like a fire - fast and furious. A lot of marketers feel like lost in it. Luckily, there are experts who have strategies to share.... more

Facebook vs. Twitter: Choosing the Right Social Platform

Kathi Furman | Your business needs have a social media marketing strategy, but that doesn’t mean you need to be on all available social media platforms.... more

Understanding Visual Social Listening

Kathi Furman | Visual social listening is crucial to your marketing strategy. Find out how to utilize this feature for your brand, products or services, and competitors.... more

When Is it Time to Say No To Automation

Kathi Furman | Efficiency is important to any project or task. However, make sure you don’t risk your business reputation and brand with social media automation software.... more

Survival of the Fittest Social Media Presence

Ashley Kaczmar | Only 61% of Fortune 500 CEOs have no social media presence whatsoever. Meanwhile social networks are closing in on 3 billion users. Why does this matter?... more

Living in a Mobile-First World: How to Engage Your Customers on Mobile

Ashley Kaczmar | What does being in a mobile-first world mean? It means that the lines between social, mobile, and messaging continue to blur. ... more

How to Go Viral on Social Media and Beyond

Hailee Franco | it is no surprise that businesses large and small are looking for their chance to go viral. Are you ready to leverage the power of the web?... more

Stop Wasting Your Time on Social Media

Hailee Franco | Just posting to social media isn't enough. You need to be doing it right. Is it time for you to stop wasting your time on social media?... more

Easy Ways to Up Your Instagram Game

Hailee Franco | In case you didn't already know, Instagram is the fastest growing social media tool. So it may be time to up your Instagram game. Learn how in this article.... more

Social Media is Not for Copy/Paste Marketing

Hailee Franco | To get the most out of social media you need to create the right copy for each channel. So it's time to say not to copy paste marketing. Find out why.... more

The Social Media Content Storybook

Ashley Kaczmar | When your target audience is scrolling through their social media platform of choice, your hope they stop and engage with your content.... more

How to Become a Creative Genius on Social Media

Ashley Kaczmar | We all know the go-to advice about social media is to be creative with your posts. But there's more that goes into a campaign than just a funny Tweet.... more

A Recipe for Social Media Success

Ashley Kaczmar | You've finally decided to take your business from traditional to modern and savvy. How do you make the most of your social media presence?... more

Bettering Your Brand: Why Social Media Matters

Hailee Franco | Hey, print marketer! Yeah, you with the mailer! Put down the paper and learn why social media matters in this article from Jordan French.... more

Show Me the Money: Easy Ways to Monetize Your Social Media Platforms

Hailee Franco | Does your business need a side hustle? Consider monetizing your social media platforms to generate more revenue. Find out how.... more

Like, Share, Comment: Marketing on Facebook

Hailee Franco | "There is more to Facebook ads than finely crafted copy, compelling images, custom audience and interest based targeting." Find out what on MarTechExec.... more

Ch...Ch...Change: How One Expert is Revamping His Social Channels

Hailee Franco | For a lot of marketers, "change" is a dirty word, like "new software" or "staff meeting." But does it need to be? When it comes to his social channels, no.... more

Click the Comment Button: Increasing Instagram Comments

Hailee Franco | And as marketing changes and social media platforms add new algorithms engaging audiences gets harder. So how fo you increase Instagram comments?... more

3...2...1...Lift Off! Using Social Media to Promote Products Pre-Launch

Hailee Franco | Launching a product is a lot like launching a space ship. So why aren't you using social media to promote products pre-launch?... more

Scoring a Perfect 10: Social Media Strategies You Need

Hailee Franco | Social media is about more than likes, follows, and shares. It's also about the customer and using the social media strategies that work for them.... more

Stock It Up: Is it Okay to Use Stock Photos on Instagram?

Hailee Franco | Stock photos, you know them. Maybe you love them or maybe you hate them. But do they have a place on Instagram? Find out in this article.... more

Consistency is Key: Building a Coherent Brand Across Platforms

Hailee Franco | Twitter, Facebook, Snapchat, Instagram....the list of social media platforms goes on and on. So how do you keep a coherent brand?... more

How to Save Time With Strategic Social Engagement

Anna Rachel Rich | Summary Everyone loves the feeling of receiving a thoughtful comment on a social post. The digital warm-fuzzies are real. But if you’re a solo social media manager or business owner, you know how much time engagement can suck from your already... more