social selling


Social Selling

What is social selling? Businesses use social selling to generate leads and nurture sales prospects using social networks. It uses the social aspect of these platforms as a way to build relationships and develop trust. They achieve this by engaging... more

Mapping it Out: Why Social Selling is the New Wave for Sales

Hailee Franco | The earth isn't flat and social selling is a must for marketing and sales. Find out why and how to make it a part of your business mix.... more
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            Gremlin Social
                  ,                         Social & Relationships
            Gremlin Social offers organizational tools to help manage social media for banks. Schedule a demo to learn more about our social media compliance software.... more

Is Your Social Media Killing Your SEO?

Hailee Franco | People who are quick to discount social media’s impact on SEO are missing the point. Find out why Neil Patel feels this way and how to improve your SM now.... more

Social Media Marketing (SMM)

What is social media marketing (SMM)? Social media marketing  (SMM) is a business promotion on social media. It includes both paid and unpaid content, with the goal of boosting brand awareness.... more

Social Media Monitoring (SMM)

What is Social Media Monitoring? Social media monitoring also known as SMM occurs when businesses use tools to learn what customers are saying online. While social media is in the name these monitoring tools work on many other platforms. Thes... more

Artificial Intelligence (AI)

What is artificial intelligence? Artificial intelligence  also known as AI occurs when computers exhibit human knowledge. Computer scientists train these machines to automate certain types of work. As a result, businesses use AI to improve cus... more

Social Intelligence: What No Computer Can Replicate

Darius Lee | " combining image recognition technology with in-depth social intelligence." In-depth social intelligence is what was missing when Microsoft decided to release Tay AI, with disastrous results.  How disastrous?  Look... more

Understanding Visual Social Listening

Kathi Furman | Visual social listening is crucial to your marketing strategy. Find out how to utilize this feature for your brand, products or services, and competitors.... more

Social Recruiting Strategies

Bill Gaskill | In this article, we have highlighted the main steps to take, along with some effective social recruiting strategies you can use.... more

Social Media Marketing

Lauren Campbell | This was an excellent article. I have always thought that using humor, espcially in our tweets and facebook posts, is the most effective way to grab the attention of our prospective customers, who for the most part are millennials. When someone... more

5 Benefits of Social Recruiting

Bill Gaskill | The benefits of social recruiting allows human resources departments to source quality talent cheaply, efficiently, and effectively.... more

Social Media = Authority. Bow down, Earthlings!

Darius Lee | "Social media influence is a new and more powerful kind of authority." Something the Democrats should have taken heed of during the last election.  ANYWAY... Important to link authority to authenticity here (see my comment on au... more

Hootsuite is looking to expand social advertising

Ashley Kaczmar | "Hootsuite buys AdEspresso for expanded social advertising" How do you think this will shape the industry?... more

Becoming a Social Media Doomsday Prepper

Hailee Franco | Bunker down, there's a social storm a comin'! Expect a rain of angry tweets in your future. Find out how to become a social media doomsday prepper.... more

Meet the AI-Powered Social Intelligence from Zignal Labs

Ashley Kaczmar | An excerpt from the article : "At its Media Intelligence Summit today, Zignal Labs unveiled new Artificial Intelligence (AI) capabilities that enable corporate communications and marketing professionals to make faster and more informed decisio... more

The benefits of a well-built social media circle

Gregory Samsa | There's no doubt that influencers can be a huge boost for businesses in this day and age of booming social media. People with presence in Facebook, Twitter, Instagram, Snapchat, and other social media networks can be harnessed in order to provide ma... more

How Experts Write Excellent Social Media Ad Copy

Ashley Kaczmar | Writing ad copy depends very much on where your ad is going. So, when you're writing ads for your social media platforms, you need to adjust for that.... more

Quizzing Out: The Potential of Quizzes on Social Media

Ashley Kaczmar | People love to share quizzes with their friends and family. So, what would happen if you used quizzes in your social media marketing strategy?... more

Is Your Social Media Advertising Failing? Find Out Why

Ashley Kaczmar | Social media lets marketers be in-touch with their audience 24/7. Sometimes we forget that it lets our audience talk back. Make sure you're listening.... more

Impressing Google with Your Social Media Marketing

Ashley Kaczmar | Everyone wants to rank high on Google's search engine. Enter social media. Find out how to best use it to improve your SEO ranking.... more

Social Video Advertising: The Future of Video Advertising

Madeleine Helme | Video advertising on social media is on the rise. If you’re not on board with social video advertising yet, here are just a few reasons why you should be.... more

Timing is Everything: When to Post Social Media Updates

Kathi Furman | Use the answers to these questions with the statistics listed in this articles to figure out the best times to post social media updates.... more

9 Steps to Better Video Marketing on Social Media

Kathi Furman | Don’t get lost in the crowd on social media. Make your audience want to start a relationship with you with these steps for video marketing on social media... more

Facebook vs. Twitter: Choosing the Right Social Platform

Kathi Furman | Your business needs have a social media marketing strategy, but that doesn’t mean you need to be on all available social media platforms.... more

Providing social proof in today's skeptical world

Gregory Samsa | Nowadays, people are skeptical and this applies to customers as well. Providing social proof of what the company is offering, be it products or services, is crucial in establishing brand trust and securing further visits and/or trips to the store by... more

Chirpify is stirring up social media and chat CRM

Ashley Kaczmar | Chirpify has announced the ability to combine personal social media and chat IDs with loyalty programs and CRM databases.  What benefits do you see here?... more

Building Relationships: How Social Media Can Help

Hailee Franco | It is time to rethink the way you use social media.If you aren't building relationships are your social platforms then the answer is yes.... more

Are Social Issues Poison to Your Advertising Efforts?

Ashley Kaczmar | Of course, not every ad that addresses social issues gets any form of vitriol. If it's handled correctly, it can go on to be a successful ad. ... more

Aiding TV Ads with Search and Social

Ashley Kaczmar | Have you ever thought about combining your TV ad efforts with your social and search efforts? That might sound weird, but it's more effective.... more

Are You Building Relationships with Social Media?

Ashley Kaczmar | When you're a business, you probably think of social media as a way to promote and advertise. You're missing a component: its ability to help you network. ... more

Getting Engaged with Your Social Media Engagement

Ashley Kaczmar | We all know it's important to have engagement with consumers on our social media channels. But are we measuring it in the right way? Find out more here.... more

Scoring a Perfect 10: Social Media Strategies You Need

Hailee Franco | Social media is about more than likes, follows, and shares. It's also about the customer and using the social media strategies that work for them.... more

Get On Top of SEO with Social Media Marketing

Ashley Kaczmar | Do you understand exactly how social media marketing benefits you and your Google ranking? This article breaks down the how and why.... more

Social Media is Not for Copy/Paste Marketing

Hailee Franco | To get the most out of social media you need to create the right copy for each channel. So it's time to say not to copy paste marketing. Find out why.... more

Bettering Your Brand: Why Social Media Matters

Hailee Franco | Hey, print marketer! Yeah, you with the mailer! Put down the paper and learn why social media matters in this article from Jordan French.... more

Stop Wasting Your Time on Social Media

Hailee Franco | Just posting to social media isn't enough. You need to be doing it right. Is it time for you to stop wasting your time on social media?... more

Executing B2B Social Programs the ROI-t Way

Anna Rachel Rich | Derek Edmond explains seven steps that are essential in establishing a path to success when developing B2B social media marketing strategies.... more