social selling

 

Social Selling

What is social selling? Businesses use social selling to generate leads and nurture sales prospects using social networks. It uses the social aspect of these platforms as a way to build relationships and develop trust. They achieve this by engaging... more
 

Mapping it Out: Why Social Selling is the New Wave for Sales

Hailee Franco | The earth isn't flat and social selling is a must for marketing and sales. Find out why and how to make it a part of your business mix.... more
 

Is Your Social Media Killing Your SEO?

Hailee Franco | People who are quick to discount social media’s impact on SEO are missing the point. Find out why Neil Patel feels this way and how to improve your SM now.... more
 

Expert Opinion: Social Advertising featuring Heather Whaling

Heather Whaling | Each brand’s social advertising strategy is different than the rest. In this article, Heather Whaling shares a few top tips for social advertising success.... more
 

Meet the AI-Powered Social Intelligence from Zignal Labs

Ashley Kaczmar | An excerpt from the article : "At its Media Intelligence Summit today, Zignal Labs unveiled new Artificial Intelligence (AI) capabilities that enable corporate communications and marketing professionals to make faster and more informed decisio... more
 

Social Intelligence: What No Computer Can Replicate

Darius Lee | "...by combining image recognition technology with in-depth social intelligence." In-depth social intelligence is what was missing when Microsoft decided to release Tay AI, with disastrous results.  How disastrous?  Look... more
 

Is Your Social Media Advertising Failing? Find Out Why

Ashley Kaczmar | Social media lets marketers be in-touch with their audience 24/7. Sometimes we forget that it lets our audience talk back. Make sure you're listening.... more
 

Social Media = Authority. Bow down, Earthlings!

Darius Lee | "Social media influence is a new and more powerful kind of authority." Something the Democrats should have taken heed of during the last election.  ANYWAY... Important to link authority to authenticity here (see my comment on au... more
 

Expert Opinion: Social Advertising featuring Sean Killian

Sean Killian | Each brand’s social advertising strategy is different than the rest. In this article, Sean Killian shares a few top tips for social advertising success.... more
 

Social Media Marketing (SMM)

What is social media marketing (SMM)? Social media marketing  (SMM) is a business promotion on social media. It includes both paid and unpaid content, with the goal of boosting brand awareness.... more
 

Loading…Why Website Speed Is Crucial for Social Media Success

Anna Rachel Rich | John Stevens explores the correlation between website loading time & social media success, underscoring the need for speed in generating revenue and profit.... more
 

Social Media Monitoring (SMM)

What is Social Media Monitoring? Social media monitoring also known as SMM occurs when businesses use tools to learn what customers are saying online. While social media is in the name these monitoring tools work on many other platforms. Thes... more
 

Expert Opinion: Social Advertising featuring Lindsey Havens

Lindsey Havens | Each brand’s social advertising strategy is different than the rest. In this article, Lindsey Havens shares a few top tips for social advertising success.... more
 

Expert Opinion: Social Advertising featuring John Lincoln

John Lincoln | Each brand’s social advertising strategy is different than the rest. In this article, John Lincoln shares a few top tips for social advertising success.... more
 

How Experts Write Excellent Social Media Ad Copy

Ashley Kaczmar | Writing ad copy depends very much on where your ad is going. So, when you're writing ads for your social media platforms, you need to adjust for that.... more
 

Quizzing Out: The Potential of Quizzes on Social Media

Ashley Kaczmar | People love to share quizzes with their friends and family. So, what would happen if you used quizzes in your social media marketing strategy?... more
 

Mixing Mediums: Combining Social Media Marketing with Chatbots

Hailee Franco | Artificial intelligence and chatbots are here to stay. Find out more about combining social media marketing and chatbots in this article.... more
 

The benefits of a well-built social media circle

Gregory Samsa | There's no doubt that influencers can be a huge boost for businesses in this day and age of booming social media. People with presence in Facebook, Twitter, Instagram, Snapchat, and other social media networks can be harnessed in order to provide ma... more
 

Impressing Google with Your Social Media Marketing

Ashley Kaczmar | Everyone wants to rank high on Google's search engine. Enter social media. Find out how to best use it to improve your SEO ranking.... more
 

We Aren't Being Dramatic. You Need Video in Social Media Marketing

Hailee Franco | Every month 3.25 billion hours of Youtube videos are watched. That's a lot of videos. Which is why you need video in social media marketing.... more
 

Expert Opinion: Social Advertising featuring Molly Schweickert

Molly Schweickert | Each brand’s social advertising strategy is different than the rest. In this article, Molly Schweickert shares a few tips for social advertising success.... more
 

Expert Opinion: Social Advertising featuring Stefanie Rosenfield

Stefanie Rosenfield | Each brand’s social advertising strategy is different than the rest. In this article, Stefanie Rosenfield shares top tips for social advertising success.... more
 

Expert Opinion: Social Advertising featuring John Holdridge

John Holdridge | Each brand’s social advertising strategy is different than the rest. In this article, John Holdridge shares a few top tips for social advertising success.... more
 

Expert Opinion: Social Advertising featuring Joanna Pawluk

Joanna Pawluk | Each brand’s social advertising strategy is different than the rest. In this article, Joanna Pawluk shares a few top tips for social advertising success.... more
 

Expert Opinion: Social Advertising featuring Jessica Moreno

Jessica Moreno | Each brand’s social advertising strategy is different than the rest. In this article, Jessica Moreno shares a few top tips for social advertising success.... more
 

Expert Opinion: Social Advertising featuring Jed Carlson

Jed Carlson | Each brand’s social advertising strategy is different than the rest. In this article, Jed Carlson shares a few top tips for social advertising success.... more
 

Expert Opinion: Social Advertising featuring Garrett Smith

Garrett Smith | Each brand’s social advertising strategy is different than the rest. In this article, Garrett Smith shares a few top tips for social advertising success.... more
 

Expert Opinion: Social Advertising featuring Samuel Scott

Samuel Scott | Each brand’s social advertising strategy is different than the rest. In this article, Samuel Scott shares a few top tips for social advertising success.... more
 

Start Socializing: Creating Brand Awareness Through Employee Advocacy

Hailee Franco | Are your employees feeling uninspired? It may be time to create an employee advocacy strategy. Find out why now in this article from Caitlin Burgess.... more
 

Understanding Visual Social Listening

Kathi Furman | Visual social listening is crucial to your marketing strategy. Find out how to utilize this feature for your brand, products or services, and competitors.... more
 

Content and Social Media: Now in E-Commerce Marketing Flavor

John Shieldsmith | E-commerce sites need to do more than just sell. Promoting your site is essential. Use these tips to promote using content.... more
 

Expert Opinion: Social Advertising featuring Amy Kilvington

Amy Kilvington | Each brand’s social advertising strategy is different than the rest. In this article, Amy Kilvington shares a few top tips for social advertising success.... more
 

Expert Opinion: Social Advertising featuring Marissa Ryan

Marissa Ryan | Each brand’s social advertising strategy is different than the rest. In this article, Marissa Ryan shares a few top tips for social advertising success.... more
 

9 Steps to Better Video Marketing on Social Media

Kathi Furman | Don’t get lost in the crowd on social media. Make your audience want to start a relationship with you with these steps for video marketing on social media... more
 

Facebook vs. Twitter: Choosing the Right Social Platform

Kathi Furman | Your business needs have a social media marketing strategy, but that doesn’t mean you need to be on all available social media platforms.... more
 

Like, Comment, Share: Creating Shareable Social Media Content

Hailee Franco | You spend hours every week crafting great social media posts. But no one is sharing them! Here's how to create shareable social media content.... more
 

How to Turn Your Social Media Following into a Brand Following

Ashley Kaczmar | As brands, we seek brand loyalty. That loyalty won't just come overnight, however. In this article, learn how to use social media in that action plan.... more