social listening

 

Understanding Visual Social Listening

Kathi Furman | Visual social listening is crucial to your marketing strategy. Find out how to utilize this feature for your brand, products or services, and competitors.... more
 

Turn Up the Volume: Social Listening and Small Businesses

Ashley Kaczmar | Social media is everywhere, and it's provided opportunities for brands to stay connected with the general public. That's where social listening comes in.... more
 

Mixing Mediums: Combining Social Media Marketing with Chatbots

Hailee Franco | Artificial intelligence and chatbots are here to stay. Find out more about combining social media marketing and chatbots in this article.... more
 

(Dar)Winning Social Media Campaigns: Hacks to Help You Adapt

Anna Rachel Rich | It’s survival of the fittest brands and Neil Patel is swooping in with the latest social media hacks to keep you agile in your approach.... more
 

How to Become a Creative Genius on Social Media

Ashley Kaczmar | We all know the go-to advice about social media is to be creative with your posts. But there's more that goes into a campaign than just a funny Tweet.... more
 

Social Media Marketing (SMM)

What is social media marketing (SMM)? Social media marketing  (SMM) is a business promotion on social media. It includes both paid and unpaid content, with the goal of boosting brand awareness.... more
 

Do You Have the Skills Necessary for Mastering Social Media?

Ashley Kaczmar | Social media is one of the best ways to reach consumers these days. But you can't use it to its fullest potential if you don't have the proper skills.... more
 

9 Steps to Better Video Marketing on Social Media

Kathi Furman | Don’t get lost in the crowd on social media. Make your audience want to start a relationship with you with these steps for video marketing on social media... more
 

Social Media is Not for Copy/Paste Marketing

Hailee Franco | To get the most out of social media you need to create the right copy for each channel. So it's time to say not to copy paste marketing. Find out why.... more
 

It's Probably Broke, So Let's Fix It: Content Marketing on Social Media

Hailee Franco | How do you stand out when so much new content is pushed out every day? You look to the experts. Find out more about content marketing on social media now.... more
 

Content and Social Media: Now in E-Commerce Marketing Flavor

John Shieldsmith | E-commerce sites need to do more than just sell. Promoting your site is essential. Use these tips to promote using content.... more
 

Like, Comment, Share: Creating Shareable Social Media Content

Hailee Franco | You spend hours every week crafting great social media posts. But no one is sharing them! Here's how to create shareable social media content.... more
 

Prove it! How Social Proof Bolsters Brand Awareness

Hailee Franco | Remember the good ole days when building a brand was easy? Yeah, neither do I. So how do you build trust? Social proof is a good place to start.... more
 

The Social Media Content Storybook

Ashley Kaczmar | When your target audience is scrolling through their social media platform of choice, your hope they stop and engage with your content.... more
 

Don't Settle for Organic; Amplify Your Content on Social Media

Anna Rachel Rich | Heidi Cohen explores content amplification and how it gives assets an exponential boost by reaching the maximum possible audience.... more
 

Social Media Monitoring (SMM)

What is Social Media Monitoring? Social media monitoring also known as SMM occurs when businesses use tools to learn what customers are saying online. While social media is in the name these monitoring tools work on many other platforms. Thes... more
 

Are You Making These Social Media Marketing Mistakes?

Ashley Kaczmar | Businesses fail at social media attempts a lot. This article will walk you through the most common mistakes businesses make and how you can avoid them.... more
 

Quizzing Out: The Potential of Quizzes on Social Media

Ashley Kaczmar | People love to share quizzes with their friends and family. So, what would happen if you used quizzes in your social media marketing strategy?... more
 

Loading…Why Website Speed Is Crucial for Social Media Success

Anna Rachel Rich | John Stevens explores the correlation between website loading time & social media success, underscoring the need for speed in generating revenue and profit.... more
 

Social Selling

What is social selling? Businesses use social selling to generate leads and nurture sales prospects using social networks. It uses the social aspect of these platforms as a way to build relationships and develop trust. They achieve this by engaging... more
 

Impressing Google with Your Social Media Marketing

Ashley Kaczmar | Everyone wants to rank high on Google's search engine. Enter social media. Find out how to best use it to improve your SEO ranking.... more
 

Start Socializing: Creating Brand Awareness Through Employee Advocacy

Hailee Franco | Are your employees feeling uninspired? It may be time to create an employee advocacy strategy. Find out why now in this article from Caitlin Burgess.... more
 

We Aren't Being Dramatic. You Need Video in Social Media Marketing

Hailee Franco | Every month 3.25 billion hours of Youtube videos are watched. That's a lot of videos. Which is why you need video in social media marketing.... more
 

Bettering Your Brand: Why Social Media Matters

Hailee Franco | Hey, print marketer! Yeah, you with the mailer! Put down the paper and learn why social media matters in this article from Jordan French.... more
 

Ch...Ch...Change: How One Expert is Revamping His Social Channels

Hailee Franco | For a lot of marketers, "change" is a dirty word, like "new software" or "staff meeting." But does it need to be? When it comes to his social channels, no.... more
 

OHM! Creating Content and Social Media Synergy

Hailee Franco | So if your content is constantly running away from your social media, you need to take a good hard look as to why. Then work to create social media synergy.... more
 

Learn About the Best Social Media Strategies from Marketing Experts

Ashley Kaczmar | Social media grew like a fire - fast and furious. A lot of marketers feel like lost in it. Luckily, there are experts who have strategies to share.... more
 

Facebook vs. Twitter: Choosing the Right Social Platform

Kathi Furman | Your business needs have a social media marketing strategy, but that doesn’t mean you need to be on all available social media platforms.... more
 

Are Social Issues Poison to Your Advertising Efforts?

Ashley Kaczmar | Of course, not every ad that addresses social issues gets any form of vitriol. If it's handled correctly, it can go on to be a successful ad. ... more
 

Getting Engaged with Your Social Media Engagement

Ashley Kaczmar | We all know it's important to have engagement with consumers on our social media channels. But are we measuring it in the right way? Find out more here.... more
 

Building Relationships: How Social Media Can Help

Hailee Franco | It is time to rethink the way you use social media.If you aren't building relationships are your social platforms then the answer is yes.... more
 

Get On Top of SEO with Social Media Marketing

Ashley Kaczmar | Do you understand exactly how social media marketing benefits you and your Google ranking? This article breaks down the how and why.... more
 

Social Recruiting Strategies

Bill Gaskill | In this article, we have highlighted the main steps to take, along with some effective social recruiting strategies you can use.... more
 

Executing B2B Social Programs the ROI-t Way

Anna Rachel Rich | Derek Edmond explains seven steps that are essential in establishing a path to success when developing B2B social media marketing strategies.... more
 

Are You Building Relationships with Social Media?

Ashley Kaczmar | When you're a business, you probably think of social media as a way to promote and advertise. You're missing a component: its ability to help you network. ... more
 

Stop Wasting Your Time on Social Media

Hailee Franco | Just posting to social media isn't enough. You need to be doing it right. Is it time for you to stop wasting your time on social media?... more
 

Aiding TV Ads with Search and Social

Ashley Kaczmar | Have you ever thought about combining your TV ad efforts with your social and search efforts? That might sound weird, but it's more effective.... more
 

3...2...1...Lift Off! Using Social Media to Promote Products Pre-Launch

Hailee Franco | Launching a product is a lot like launching a space ship. So why aren't you using social media to promote products pre-launch?... more