social listening


Understanding Visual Social Listening

Kathi Furman | Visual social listening is crucial to your marketing strategy. Find out how to utilize this feature for your brand, products or services, and competitors.... more

Turn Up the Volume: Social Listening and Small Businesses

Ashley Kaczmar | Social media is everywhere, and it's provided opportunities for brands to stay connected with the general public. That's where social listening comes in.... more
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                  ,                         Social & Relationships
            SocialToaster gives your Superfans super powers through our enterprise-level fan engagement platform that uses social media to amplify your brand’s message.... more

Social Selling

What is social selling? Businesses use social selling to generate leads and nurture sales prospects using social networks. It uses the social aspect of these platforms as a way to build relationships and develop trust. They achieve this by engaging... more

Social Media Marketing (SMM)

What is social media marketing (SMM)? Social media marketing  (SMM) is a business promotion on social media. It includes both paid and unpaid content, with the goal of boosting brand awareness.... more

Social Media Monitoring (SMM)

What is Social Media Monitoring? Social media monitoring also known as SMM occurs when businesses use tools to learn what customers are saying online. While social media is in the name these monitoring tools work on many other platforms. Thes... more

Social Recruiting Strategies

Bill Gaskill | In this article, we have highlighted the main steps to take, along with some effective social recruiting strategies you can use.... more

Social Media Marketing

Lauren Campbell | This was an excellent article. I have always thought that using humor, espcially in our tweets and facebook posts, is the most effective way to grab the attention of our prospective customers, who for the most part are millennials. When someone... more

5 Benefits of Social Recruiting

Bill Gaskill | The benefits of social recruiting allows human resources departments to source quality talent cheaply, efficiently, and effectively.... more

The Social Media Content Storybook

Ashley Kaczmar | When your target audience is scrolling through their social media platform of choice, your hope they stop and engage with your content.... more

How to Become a Creative Genius on Social Media

Ashley Kaczmar | We all know the go-to advice about social media is to be creative with your posts. But there's more that goes into a campaign than just a funny Tweet.... more

9 Steps to Better Video Marketing on Social Media

Kathi Furman | Don’t get lost in the crowd on social media. Make your audience want to start a relationship with you with these steps for video marketing on social media... more

Social Media is Not for Copy/Paste Marketing

Hailee Franco | To get the most out of social media you need to create the right copy for each channel. So it's time to say not to copy paste marketing. Find out why.... more

Hootsuite is looking to expand social advertising

Ashley Kaczmar | "Hootsuite buys AdEspresso for expanded social advertising" How do you think this will shape the industry?... more

Prove it! How Social Proof Bolsters Brand Awareness

Hailee Franco | Remember the good ole days when building a brand was easy? Yeah, neither do I. So how do you build trust? Social proof is a good place to start.... more

Becoming a Social Media Doomsday Prepper

Hailee Franco | Bunker down, there's a social storm a comin'! Expect a rain of angry tweets in your future. Find out how to become a social media doomsday prepper.... more

Mixing Mediums: Combining Social Media Marketing with Chatbots

Hailee Franco | Artificial intelligence and chatbots are here to stay. Find out more about combining social media marketing and chatbots in this article.... more

Quizzing Out: The Potential of Quizzes on Social Media

Ashley Kaczmar | People love to share quizzes with their friends and family. So, what would happen if you used quizzes in your social media marketing strategy?... more

(Dar)Winning Social Media Campaigns: Hacks to Help You Adapt

Anna Rachel Rich | It’s survival of the fittest brands and Neil Patel is swooping in with the latest social media hacks to keep you agile in your approach.... more

OHM! Creating Content and Social Media Synergy

Hailee Franco | So if your content is constantly running away from your social media, you need to take a good hard look as to why. Then work to create social media synergy.... more

Bettering Your Brand: Why Social Media Matters

Hailee Franco | Hey, print marketer! Yeah, you with the mailer! Put down the paper and learn why social media matters in this article from Jordan French.... more

Impressing Google with Your Social Media Marketing

Ashley Kaczmar | Everyone wants to rank high on Google's search engine. Enter social media. Find out how to best use it to improve your SEO ranking.... more

Providing social proof in today's skeptical world

Gregory Samsa | Nowadays, people are skeptical and this applies to customers as well. Providing social proof of what the company is offering, be it products or services, is crucial in establishing brand trust and securing further visits and/or trips to the store by... more

Chirpify is stirring up social media and chat CRM

Ashley Kaczmar | Chirpify has announced the ability to combine personal social media and chat IDs with loyalty programs and CRM databases.  What benefits do you see here?... more

Building Relationships: How Social Media Can Help

Hailee Franco | It is time to rethink the way you use social media.If you aren't building relationships are your social platforms then the answer is yes.... more

Facebook vs. Twitter: Choosing the Right Social Platform

Kathi Furman | Your business needs have a social media marketing strategy, but that doesn’t mean you need to be on all available social media platforms.... more

Are Social Issues Poison to Your Advertising Efforts?

Ashley Kaczmar | Of course, not every ad that addresses social issues gets any form of vitriol. If it's handled correctly, it can go on to be a successful ad. ... more

Aiding TV Ads with Search and Social

Ashley Kaczmar | Have you ever thought about combining your TV ad efforts with your social and search efforts? That might sound weird, but it's more effective.... more

Are You Building Relationships with Social Media?

Ashley Kaczmar | When you're a business, you probably think of social media as a way to promote and advertise. You're missing a component: its ability to help you network. ... more

Getting Engaged with Your Social Media Engagement

Ashley Kaczmar | We all know it's important to have engagement with consumers on our social media channels. But are we measuring it in the right way? Find out more here.... more

Scoring a Perfect 10: Social Media Strategies You Need

Hailee Franco | Social media is about more than likes, follows, and shares. It's also about the customer and using the social media strategies that work for them.... more

Get On Top of SEO with Social Media Marketing

Ashley Kaczmar | Do you understand exactly how social media marketing benefits you and your Google ranking? This article breaks down the how and why.... more

Stop Wasting Your Time on Social Media

Hailee Franco | Just posting to social media isn't enough. You need to be doing it right. Is it time for you to stop wasting your time on social media?... more

Executing B2B Social Programs the ROI-t Way

Anna Rachel Rich | Derek Edmond explains seven steps that are essential in establishing a path to success when developing B2B social media marketing strategies.... more

Use It or Lose It: Customer Retention and Social Media

Hailee Franco | If you knew it cost 6 to 7 times more to attract new customers than to keep old ones, wouldn’t you do it? Then use social media for customer retention!... more

Social Video Advertising: The Future of Video Advertising

Madeleine Helme | Video advertising on social media is on the rise. If you’re not on board with social video advertising yet, here are just a few reasons why you should be.... more

Timing is Everything: When to Post Social Media Updates

Kathi Furman | Use the answers to these questions with the statistics listed in this articles to figure out the best times to post social media updates.... more

Targeting sales leads from social media activity

Ashley Kaczmar | Socedo recently announced that they've raised another 1million for their lead generation platform . How do you feel about finding sales leads through social media activity? I think it might be a great way for B2B marketers to find new leads. So, I'... more

Social Media = Authority. Bow down, Earthlings!

Darius Lee | "Social media influence is a new and more powerful kind of authority." Something the Democrats should have taken heed of during the last election.  ANYWAY... Important to link authority to authenticity here (see my comment on au... more