social engagement


Getting Engaged with Your Social Media Engagement

Ashley Kaczmar | We all know it's important to have engagement with consumers on our social media channels. But are we measuring it in the right way? Find out more here.... more

How to Save Time With Strategic Social Engagement

Anna Rachel Rich | Summary Everyone loves the feeling of receiving a thoughtful comment on a social post. The digital warm-fuzzies are real. But if you’re a solo social media manager or business owner, you know how much time engagement can suck from your already... more

COPY THAT: Writing Effective Social Media Posts to Spark Engagement

Anna Rachel Rich | Ben Sailer explains how to sharpen your writing chops and satiate consumers with quality copywriting on each social media platform.... more

The Crucial First Steps to Project Management You Can't Skip

Courtney Raaz | In this article, Damian Samolej clues his readers into his three step process when planning for a new team project.... more

The Millennial Style of Management: Trends to Know

Courtney Raaz | Summary The next generation is upon us, meaning that millennials are no longer the new kids on the block. They are reaching new heights in their careers by becoming the bosses themselves. In this article, Larry Alton explores how millennial bosse... more

SocialRep's CEO, Chris Kenton, says social media trends all boil down to this one truth

John Shieldsmith | In this article , Chris Kenton says that social media trends can all be traced to a shift - what was once a market segment is now a networked community of customers.  I definitely get that people are more connected with other, like-minded... more

The Importance of Social Sentiment

Ashley Kaczmar | Social sentiment is a way to measure the emotions of social media mentions. Knowing what is trending is great, but try taking it a step further.... more

Like, Comment, Share: Creating Shareable Social Media Content

Hailee Franco | You spend hours every week crafting great social media posts. But no one is sharing them! Here's how to create shareable social media content.... more

Quizzing Out: The Potential of Quizzes on Social Media

Ashley Kaczmar | People love to share quizzes with their friends and family. So, what would happen if you used quizzes in your social media marketing strategy?... more

Leveraging Social Media to Collect Data at Live Events

Anna Rachel Rich | Mary C. Long outlines six opportunities to incorporate social data collection into your event marketing.... more

Let's Get Visual: Luring Eyes to Your Social Content

Lisa Callahan | Be it a viral-worthy video, shocking statistic, or awe-inspiring panoramic, posting visual content to social media can make your engagements soar.... more

Use It or Lose It: Customer Retention and Social Media

Hailee Franco | If you knew it cost 6 to 7 times more to attract new customers than to keep old ones, wouldn’t you do it? Then use social media for customer retention!... more

OHM! Creating Content and Social Media Synergy

Hailee Franco | So if your content is constantly running away from your social media, you need to take a good hard look as to why. Then work to create social media synergy.... more

The Social Media Content Storybook

Ashley Kaczmar | When your target audience is scrolling through their social media platform of choice, your hope they stop and engage with your content.... more

Collect Tons of Live Event Data with These Social Media Tools

Lisa Callahan | Summary Online and offline marketing are no longer separate entities.Now, thanks to martech, we can seamlessly connect online and offline data to paint a complete picture of our marketing performance.In this article, Mary C. Long from Adweek expla... more

Don't Settle for Organic; Amplify Your Content on Social Media

Anna Rachel Rich | Heidi Cohen explores content amplification and how it gives assets an exponential boost by reaching the maximum possible audience.... more

Content and Social Media: Now in E-Commerce Marketing Flavor

John Shieldsmith | E-commerce sites need to do more than just sell. Promoting your site is essential. Use these tips to promote using content.... more

How Experts Write Excellent Social Media Ad Copy

Ashley Kaczmar | Writing ad copy depends very much on where your ad is going. So, when you're writing ads for your social media platforms, you need to adjust for that.... more

PR Storm Prevention on Social Media

Ashley Kaczmar | It's very easy these days for people to complain loudly and to a large number of people thanks to social media. So how do brands handle those situations?... more

It's Probably Broke, So Let's Fix It: Content Marketing on Social Media

Hailee Franco | How do you stand out when so much new content is pushed out every day? You look to the experts. Find out more about content marketing on social media now.... more

How to market in the age of social validation

Ryan Cahill | We all use social validation and research to make us feel confident in our purchases as consumers, but what happens when this behavior moves into the B2B world at the same time the willingness to purchase has risen to more than $100,000 per transact... more

If tragedy strikes does your social media change?

Hailee Franco | It seems like more often than not these days tragedy strikes. From natural disasters to acts of violence, theses incidents change us in profound ways.  But should they change how you do business? More specifically your social media.&nb... more

Can you attract your first clients on social media?

bruce J.stevenson | I'm interested as to what everyone thinks about this. I pose the question because I've experience varied success on the matter. I do agree that it is all about building relationships. If you can use your social media presence to connect with yo... more

Is social media a female entrepreneurs game?

Hailee Franco | Recently I came across a survey done by Animoto . In it they looked at the female entrepreneur.  They found that 98% of these women use Facebook for marketing. What's more 48% believe they can create high-performing content for that platfo... more

How to Identify the Best Social Media Influencers for Your Brand

Shane Barker | You may be surprised to learn that identifying social media influencers is a major challenge for many marketers. 73% of marketers in a survey by Econsultancy reported that it is their biggest challenge. So here's everything you need to know about id... more

Essential Elements of a Successful Video Ad

Madeleine Helme | While there is no set formula for a successful and shareable video ad, there are a few key elements that some of the most successful ones share.... more

11 Essential Laws of Product Development

Tim Ziegler | There's no shortage of product development tips out there, but not all of them are created equal. Check out this list for some winning tips and laws.... more

New Shopify App to Help Entrepreneurs Source Official Pop-Culture Merch Legally

Nicole Poncsak | A breakthrough new Shopify app has just launched and it's going to change the way that ecommerce business owners are going to be able to legally source official pop-culture merchandise from now on. Up until now, sourcing products from official supp... more

Unlock the Potential of Recommendation Technology

Sara Sousa | Summary The recommendation engine is a huge marketing technology innovation that has brought digital personalization to a whole new level.Liz Alton explains how brands can utilize it for developing content marketing and martech strategies. Who Sho... more

Martech Executive Spotlight Series: Joanne DeLangie, Vice President of Marketing Programs at Flexential

Lana K. Moore | I spoke with Joanne DeLangie, VP of Marketing Programs at Flexential, for our Executive Spotlight Series. Here's what I learned about her martech journey.... more

Expert Opinion: Content Marketing featuring Albizu Garcia

Albizu Garcia | Read up on what content marketing expert Albizu Garcia predicts will happen as content marketing technology evolves over the next three to five years.... more

The Anti-Ad: Using Content Marketing to Catch Millennials

John Shieldsmith | Millennials have a buying power of more than 600 billion dollars. But how do you reach this elusive group that hates ads?... more

Built to Win: 5 Essential E-Commerce Features

John Shieldsmith | What you're selling is important. But how your e-commerce site looks and functions is even more important. Read on for tips.... more

Entrepreneurial Tips for Managing Personal Finances

Courtney Raaz | Summary Personal financial planning and management can sometimes seem like a part-time job. If you’re already overworked by your full-time job, it’s difficult to prioritize your financial future even if you are great with money. In this artic... more

Be Influential Using Influencer Marketing

Hailee Franco | Many businesses are making the move away from traditional marketing and embracing influencer marketing. Find why and how your business can be influential.... more

The Essentials: 5 Must-Follow Martech Trends

Hailee Franco | The heart of a business should be tech. Are you using it enough? If not check out these martech trends to see what you need to add to your stack today.... more

A Touchy Subject: Essential B2B Customer Touchpoints

Hailee Franco | If you don't want to fall behind your B2C counterparts, then listen up B2Bers. Chris Wright shares some of the biggest B2B customers touchpoints.... more

Adsense earnings potential

Tim Geiger | The Google Adsense program is a good way to monetize your website, regardless of what you are promoting. In setting up your Google Adsense to monetize your website, there have been a few tricky obstacles in making sure your website is fully qualifie... more

Nomad Gear: 10 Minimalist Travel Essentials for Digital Nomads

Nicole Poncsak | One of the biggest perks of being an ecommerce entrepreneur is working on the go, and if you choose to travel while you work, great gear can make all the difference. This post rounds up the top 10 best gear you can invest in to make life easier and... more

Social Selling

What is social selling? Businesses use social selling to generate leads and nurture sales prospects using social networks. It uses the social aspect of these platforms as a way to build relationships and develop trust. They achieve this by engaging... more