social engagement

 

Getting Engaged with Your Social Media Engagement

Ashley Kaczmar | We all know it's important to have engagement with consumers on our social media channels. But are we measuring it in the right way? Find out more here.... more
 

How to Save Time With Strategic Social Engagement

Anna Rachel Rich | Summary Everyone loves the feeling of receiving a thoughtful comment on a social post. The digital warm-fuzzies are real. But if you’re a solo social media manager or business owner, you know how much time engagement can suck from your already... more
 

COPY THAT: Writing Effective Social Media Posts to Spark Engagement

Anna Rachel Rich | Ben Sailer explains how to sharpen your writing chops and satiate consumers with quality copywriting on each social media platform.... more
 

The Crucial First Steps to Project Management You Can't Skip

Courtney Raaz | In this article, Damian Samolej clues his readers into his three step process when planning for a new team project.... more
 

The Millennial Style of Management: Trends to Know

Courtney Raaz | Summary The next generation is upon us, meaning that millennials are no longer the new kids on the block. They are reaching new heights in their careers by becoming the bosses themselves. In this article, Larry Alton explores how millennial bosse... more
 

SocialRep's CEO, Chris Kenton, says social media trends all boil down to this one truth

John Shieldsmith | In this article , Chris Kenton says that social media trends can all be traced to a shift - what was once a market segment is now a networked community of customers.  I definitely get that people are more connected with other, like-minded... more
 

The Importance of Social Sentiment

Ashley Kaczmar | Social sentiment is a way to measure the emotions of social media mentions. Knowing what is trending is great, but try taking it a step further.... more
 

Like, Comment, Share: Creating Shareable Social Media Content

Hailee Franco | You spend hours every week crafting great social media posts. But no one is sharing them! Here's how to create shareable social media content.... more
 

Quizzing Out: The Potential of Quizzes on Social Media

Ashley Kaczmar | People love to share quizzes with their friends and family. So, what would happen if you used quizzes in your social media marketing strategy?... more
 

Leveraging Social Media to Collect Data at Live Events

Anna Rachel Rich | Mary C. Long outlines six opportunities to incorporate social data collection into your event marketing.... more
 

Let's Get Visual: Luring Eyes to Your Social Content

Lisa Callahan | Be it a viral-worthy video, shocking statistic, or awe-inspiring panoramic, posting visual content to social media can make your engagements soar.... more
 

Use It or Lose It: Customer Retention and Social Media

Hailee Franco | If you knew it cost 6 to 7 times more to attract new customers than to keep old ones, wouldn’t you do it? Then use social media for customer retention!... more
 

OHM! Creating Content and Social Media Synergy

Hailee Franco | So if your content is constantly running away from your social media, you need to take a good hard look as to why. Then work to create social media synergy.... more
 

The Social Media Content Storybook

Ashley Kaczmar | When your target audience is scrolling through their social media platform of choice, your hope they stop and engage with your content.... more
 

Content and Social Media: Now in E-Commerce Marketing Flavor

John Shieldsmith | E-commerce sites need to do more than just sell. Promoting your site is essential. Use these tips to promote using content.... more
 

How Experts Write Excellent Social Media Ad Copy

Ashley Kaczmar | Writing ad copy depends very much on where your ad is going. So, when you're writing ads for your social media platforms, you need to adjust for that.... more
 

PR Storm Prevention on Social Media

Ashley Kaczmar | It's very easy these days for people to complain loudly and to a large number of people thanks to social media. So how do brands handle those situations?... more
 

It's Probably Broke, So Let's Fix It: Content Marketing on Social Media

Hailee Franco | How do you stand out when so much new content is pushed out every day? You look to the experts. Find out more about content marketing on social media now.... more
 

Don't Settle for Organic; Amplify Your Content on Social Media

Anna Rachel Rich | Heidi Cohen explores content amplification and how it gives assets an exponential boost by reaching the maximum possible audience.... more
 

Collect Tons of Live Event Data with These Social Media Tools

Lisa Callahan | Summary Online and offline marketing are no longer separate entities.Now, thanks to martech, we can seamlessly connect online and offline data to paint a complete picture of our marketing performance.In this article, Mary C. Long from Adweek expla... more
 

If tragedy strikes does your social media change?

Hailee Franco | It seems like more often than not these days tragedy strikes. From natural disasters to acts of violence, theses incidents change us in profound ways.  But should they change how you do business? More specifically your social media.&nb... more
 

How to market in the age of social validation

Ryan Cahill | We all use social validation and research to make us feel confident in our purchases as consumers, but what happens when this behavior moves into the B2B world at the same time the willingness to purchase has risen to more than $100,000 per transact... more
 

Can you attract your first clients on social media?

bruce J.stevenson | I'm interested as to what everyone thinks about this. I pose the question because I've experience varied success on the matter. I do agree that it is all about building relationships. If you can use your social media presence to connect with yo... more
 

Is social media a female entrepreneurs game?

Hailee Franco | Recently I came across a survey done by Animoto . In it they looked at the female entrepreneur.  They found that 98% of these women use Facebook for marketing. What's more 48% believe they can create high-performing content for that platfo... more
 

Essential Elements of a Successful Video Ad

Madeleine Helme | While there is no set formula for a successful and shareable video ad, there are a few key elements that some of the most successful ones share.... more
 

11 Essential Laws of Product Development

Tim Ziegler | There's no shortage of product development tips out there, but not all of them are created equal. Check out this list for some winning tips and laws.... more
 

New Shopify App to Help Entrepreneurs Source Official Pop-Culture Merch Legally

Nicole Poncsak | A breakthrough new Shopify app has just launched and it's going to change the way that ecommerce business owners are going to be able to legally source official pop-culture merchandise from now on. Up until now, sourcing products from official supp... more
 

Unlock the Potential of Recommendation Technology

Sara Sousa | Summary The recommendation engine is a huge marketing technology innovation that has brought digital personalization to a whole new level.Liz Alton explains how brands can utilize it for developing content marketing and martech strategies. Who Sho... more
 

Expert Opinion: Content Marketing featuring Albizu Garcia

Albizu Garcia | Read up on what content marketing expert Albizu Garcia predicts will happen as content marketing technology evolves over the next three to five years.... more
 

Built to Win: 5 Essential E-Commerce Features

John Shieldsmith | What you're selling is important. But how your e-commerce site looks and functions is even more important. Read on for tips.... more
 

The Anti-Ad: Using Content Marketing to Catch Millennials

John Shieldsmith | Millennials have a buying power of more than 600 billion dollars. But how do you reach this elusive group that hates ads?... more
 

Be Influential Using Influencer Marketing

Hailee Franco | Many businesses are making the move away from traditional marketing and embracing influencer marketing. Find why and how your business can be influential.... more
 

Entrepreneurial Tips for Managing Personal Finances

Courtney Raaz | Summary Personal financial planning and management can sometimes seem like a part-time job. If you’re already overworked by your full-time job, it’s difficult to prioritize your financial future even if you are great with money. In this artic... more
 

A Touchy Subject: Essential B2B Customer Touchpoints

Hailee Franco | If you don't want to fall behind your B2C counterparts, then listen up B2Bers. Chris Wright shares some of the biggest B2B customers touchpoints.... more
 

The Essentials: 5 Must-Follow Martech Trends

Hailee Franco | The heart of a business should be tech. Are you using it enough? If not check out these martech trends to see what you need to add to your stack today.... more
 

Adsense earnings potential

Tim Geiger | The Google Adsense program is a good way to monetize your website, regardless of what you are promoting. In setting up your Google Adsense to monetize your website, there have been a few tricky obstacles in making sure your website is fully qualifie... more
 

Social Selling

What is social selling? Businesses use social selling to generate leads and nurture sales prospects using social networks. It uses the social aspect of these platforms as a way to build relationships and develop trust. They achieve this by engaging... more
 

Social Media isn't Just Big Business

Hailee Franco | Do you know social media isn't just big business? It's true! In fact, small businesses may have the social media advantage. Find out why.... more
 

Brand Advocate

What is a brand advocate? A brand advocate typically refers to a customer that is so happy with your product or service that they speak favorably about to others. They market for you through word of mouth. They can become an even more valuable resou... more
 

Social Intelligence: What No Computer Can Replicate

Darius Lee | "...by combining image recognition technology with in-depth social intelligence." In-depth social intelligence is what was missing when Microsoft decided to release Tay AI, with disastrous results.  How disastrous?  Look... more