Let’s Chat A-Bot It: Key Benefits of E-Commerce Chatbots

Anna Rachel Rich | Sam Hurley dives into the key reasons why your brand should invest in chatbot tech ASAP and the tools needed to achieve success.... more

Let's Chat: Do You Need Live Chat for Your Business?

Kathi Furman | Use these pros and cons to determine if live chat can improve your customer satisfaction rates.... more

To Chatbot or not to Chatbot?

Madeleine Helme | Chatbots can provide a lot of value to a business and its customers. You should know what this value will be in your case, rather than jumping right in.... more

Live Chat

What is live chat? Live chat  is a web service or software that allows business to communicate with their customers in real time. This feature is typically embedded into the company's website to provide customer and sales support. The business... more

Message in a Chatbot: How Messenger is Changing Customer Service

Ashley Kaczmar | You know that feeling when you have to make a phone call and you just don't want to. And your customers know that feeling well too. ... more

What Elite Marketers Know About Feedback and Chat in 2017

Ashley Kaczmar | Feedback and chat solutions provide ways to manage communications between a brand and its customers while also collecting information from these customers.... more

Snapchat Story

What is a Snapchat Story? A Snapchat Story  consists of   a video or photo posted to the stories section of a Snapchat account. Users may view these stories from anyone on their friend's list for 24 hours. Unlike traditional Snapchat posts... more


What is a chatbot? In digital chat, chatbots  simulate conversations with real users. Through machine learning, chatbots determine the right way to respond to different questions and commands. Because of this, they work well in custom... more

What is the future of chatbots?

bruce J.stevenson | You can see that in every aspect of automatization. You want things to work better and faster than they did in the past. That is just the way humans are. We try to make things more efficient.In the short future, the simpler chatbots are going to dom... more

Do You Know These 3 Things About Snapchat's Snap Map Feature?

Ashley Kaczmar | Snapchat recently introduced a new feature called Snap Map, and there's been a lot of chatter about it. What can brands use this feature for? Find out here.... more

Snap to Attention Before You Start Snapchat Marketing

Ashley Kaczmar | Snapchat is the trendy platform everyone is on right now. So that means you need to get over there and start marketing immediately. Or, maybe not.... more

Build Better Chit Chat with UX Tips for Bots

Lisa Callahan | Improve your user experience (UX) with these chatbot tips. Data scientists and developers, give this article a read during your next meeting.... more

A Look Under the Hood at Chatbots

Tim Ziegler | Chatbots are those friendly little programs that talk to you. They’re the hottest thing since sliced bread, if bread could talk to you and still not be human. (Nothing to see here, talking robot bread slice.) As a techie marketer, you need to... more

Is it Love for Humans and Chatbots?

Hailee Franco | We talk to Siri, we talk to Alexa, hek we try to talk to our computers. So does this means it's love for humans and chatbots?... more

Chatbots, Native Advertising and the Future

Ashley Kaczmar | Chatbots have been popping up all over. They're the hottest craze in the digital marketing world. They have a lot of potentials that are still undiscovered.... more

Why You Need Live Chat Support for Your E-Commerce Site

Madeleine Helme | Live chat tools offer e-commerce sites a number of benefits. Read on to discover why you need live chat support for your e-commerce site.... more

"Get Outta Here!" How Snapchat is Handling Influencers

Ashley Kaczmar | Snapchat hasn't shown the desire to work closely with influencers. This article takes a look at Snapchat's stance from several different perspectives. ... more

Intro to Chatbots

Madeleine Helme | Are chatbots the future of marketing? Find out in this article and learn how to get them working for your business and engaging with customers.... more

Chronicles of a Chatbot

Tim Ziegler | Follow the story of a chatbot from design to release, with all the lessons learned in this article from Nextup AI on Medium.... more

Mixing Mediums: Combining Social Media Marketing with Chatbots

Hailee Franco | Artificial intelligence and chatbots are here to stay. Find out more about combining social media marketing and chatbots in this article.... more

Chatbot & Facebook Messenger: The Cure-All for Waning Open Rates

Anna Rachel Rich | Summary As customers’ inboxes are increasingly inundated with clutter, marketers struggle to optimize for higher open rates. Mason Wear suggests a strategy that bypasses email altogether — spotlighting chatbots and Facebook Messenger as viabl... more

Be a Better Buyer: Tips for Buying Live Chat Software

Kathi Furman | Customers want answers to their questions instantly. So many marketers are buying live chat software to make this happen. So how do you pick the right one?... more

How AI and Chatbots Are Growing Up in Customer Service

Ashley Kaczmar | Chatbots are growing up fast. And as they grow, we need to make sure they move into the workforce effectively. Find out how to do that in this article.... more

Is Instagram Winning the War Against Snapchat?

Ashley Kaczmar | Snapchat is working especially hard to appeal more to advertisers. Lately, though, brands have been showing favoritism to Instagram. Find out why.... more

Texting vs. Live Chat: Which is the Best Choice for Customer Communication?

Kathi Furman | Texting and live chat are strong customer communication techniques for businesses. Deciding which is best depends on which appeals to your customers.... more

Snapchat vs Instagram in the Marketing Race

Ashley Kaczmar | Snapchat might be the trendier platform to the kids, but marketers seem to prefer Instagram. Why is that? Read on the find out.... more

Love at First Ping: Why Chatbot Fever is Waning

Lisa Callahan | In this article, Cleary lists six ways in which chatbots will lose their appeal in the coming years — after the tool's "honeymoon period" comes to an end.... more

Chatbots: Wave of the Future or Waste of Time?

Lisa Callahan | Should smaller businesses follow in Facebook's footsteps and create their own chatbots? Henry Foster from Ignite My Company poses the question to experts.... more

The Future is Now! How Chatbots are Transforming the Workplace

Hailee Franco | Robots aren't the only AI technology to shake up the workforce. Chatbots are too, and according to Katharine Gammon, may eventually replace your doctor.... more

Chatbots vs. Humans for Conversational Commerce

Madeleine Helme | What is the best method of communicating with customers over messaging apps? Let’s consider some of the pros and cons of chatbots.... more

Keep Calm and E-Comm With Chatbots

Anna Rachel Rich | Summary Bots are a game-changer for e-commerce brands — providing improved customer experiences, swifter responses and more intel on customers. Michael Quocon examines how future-focused brands are currently tapping the power of bots to get a leg... more

How people curse at chat support agents

Ashley Kaczmar | "LivePerson analyzed 38 million customer service chats with an unusual goal: to gain insight into the cursing habits of consumers across the U.S., as well as to measure acts of politeness." What I found most surprising in this study is th... more


Scott Willis | Chatbots are an impressive tool already and have a lot of potential with future technological developments. But what else besides what is included on the list can chatbots be used for? What is the real future of the technology?... more

Text vs Live-Chat

Heather Nelson | That is a great topic of discussion. I can see and agree with your advantages and disadvantages. I am personally a fan of texting. It is easy and on the go. But I have used live chat often as a consumer and it is nice to be able to explain and inter... more

Utilize live chat

Niya Dairo | Lots of customers prefer to chat with someone online rather than calling a business, especially if they are already on your website to make a purchase. Any business running a website or mobile app should make a solid investment into the softwar... more


Lulu Alex | I think it is a convenient tool for larger businesses and corporations. While they are not as useful as talking to an actual live customer representative, at times it can prove to be useful! First off, they demonstrate that the company cares about i... more

Middle Ground in E-Commerce Live Chat

Tasha Lower | As a young consumer I am much more comfortable with live chats than calling help lines or call centers. That being said, I am often personally put off by a live chat prompt that is too eye catching or that pops up unprompted. Like a too pushy sales... more

Live Chat

Heather Nelson | Live chat is becoming an increasingly popular tool for a variety of different websites but it is espeicially important for websites dealing in ecommerce. Customers want instant feedback during their shopping experience online, just like how it... more

Chirpify is stirring up social media and chat CRM

Ashley Kaczmar | Chirpify has announced the ability to combine personal social media and chat IDs with loyalty programs and CRM databases.  What benefits do you see here?... more

Freshdesk gets a chatbot

Ashley Kaczmar | Freshdesk has partnered with AmplifyReach to provide a chatbot solution for its customers.  How does this reflect the current trends around chatbots?... more