Search Engine Optimization (SEO)

What is Search Engine Optimization? Search engine optimization also known as SEO, is the practice of optimizing a website. This optimization maximizes the amount of free or organic traffic captured via a search engine. This is done by followi... more

Keyword Targeting: Multiple Words, One Page, One Solution

John Shieldsmith | Keyword targeting can be a doozy. Targeting multiple keywords with a single page? That's something else. Check out this article for tips to make it happen.... more

Above the Belt: Elements to Place Above the Fold

John Shieldsmith | Where should you place all of your landing page elements? What's the fold? What's going on? Neil Patel is here to explain the fold, and design.... more

How PR Tactics Can Move Your SEO Strategy Forward

Ashley Kaczmar | In this article, Jeremy Knauff will talk about how today's SEO driven internet world relies on traditional public relations values.... more

Why Does Your SEO Need Local Marketing?

Madeleine Helme | These are three major ways that effective local marketing efforts could boost your SEO and make your website and brand easier to find online.... more

Why You Aren’t Getting Any Backlinks

John Shieldsmith | Your content is great. So why aren't you getting any backlinks? Read this article for some simple best practices that can turn your luck around.... more

Piloting Your SEO Plan to Come Out on Top (of SERPs)

Ashley Kaczmar | SEO is a process marketing professionals use to drive more traffic to a website organically to ensure the website ranks high on a search engine return list.... more

Impressing Google with Your Social Media Marketing

Ashley Kaczmar | Everyone wants to rank high on Google's search engine. Enter social media. Find out how to best use it to improve your SEO ranking.... more

Backlinks: Why You Need 'Em and How to Get 'Em

John Shieldsmith | Backlinks play a huge role in your site's ranking. But how do you go about getting them? Read on to learn why you need them, and how to land them.... more

Pop-Ups Everywhere: The Dangers of Overlay Elements

John Shieldsmith | It can be tempting to bombard users with tons of pop ups. They have to cave eventually, right? Actually, overlay elements can be quite dangerous.... more

SEO Everything: Image SEO and You

John Shieldsmith | SEO isn't as simple as tidying up your copy. You need to SEO your images too. Don't let image SEO be the thing that holds back your site.... more

The Right Stuff: Sending Google the Right Signals

John Shieldsmith | Everyone wants to get the attention of Google. Google is like the popular kid in your class... that has the power to make or break you.... more

New, Broke and Linkless: Scoring Backlinks for Your New Site

John Shieldsmith | Landing backlinks is hard enough. Scoring backlinks when you're new? Might as well try to make pigs fly. Unless, you have these tips.... more

Fear or Fear Not: Do You Need to Beware Google's Algorithm Changes

Hailee Franco | Google makes more than 500 algorithm changes every single year.So it's no surprise why so many businesses are worried. But do you need to be?... more

Hi It's Google. Can You Hear Me Now?

Hailee Franco | Google is always right? I mean right? And we should listen to them no matter what. Find out the answer to this question in an article from Dave Davies.... more

Climbing to Page One: 5 SEO Best Practices

John Shieldsmith | There's no one-and-done solution for SEO. It's a mixed bag, through and through. Here are five best practices to get you headed toward page one.... more

Dressed to Impress: Tips for Image SEO

John Shieldsmith | Image SEO? That doesn't matter, right? Actually, it does. A lot. Google Image searches are the second most popular search in the US.... more

Change It Up: Fitting Your SEO Strategy to Your Business Strategy

John Shieldsmith | Is your SEO strategy static? Well, that's gotta change. And fast. It's time to change your SEO strategy to fit your business model.... more

Mobile Search: Optimization No Longer Optional

John Shieldsmith | Mobile optimization used to be optional. Now? It's essential. Make sure your site is optimized for mobile search with these tips.... more

Everything Hurts: Recovering from a Google Update

John Shieldsmith | Did the recent Google update wreck your ranking? Your authority? Well fear not, you can fix it. Start here with the basics.... more

How SEO Benefits From Data Visualization

John White | Data visualization programs with the right set of data can show you where campaigns are heading and what you need to do to improve your SEO.... more

How Do You Improve Domain Authority?

Kathi Furman | Domain authority is at the heart of your website's status in search engines. Learn what you need know with this handy guide.... more

Domain Authority vs. Page Authority

Kathi Furman | Make sure your online business presence is strong. Take these steps to improve your domain authority and page authority today.... more

The Do's and Don'ts of Link Building

Kathi Furman | Link building is a strategy you need to keep since it is so valuable. Follow this list of link building rules to stay in the good graces of search engines.... more

Do Single Page Websites Hurt SEO?

John Shieldsmith | Single page websites are all the rage. But are they killing their SEO by following this fashionable trend? Read on to find out!... more

No Results: Common Content Marketing SEO Mistakes

John Shieldsmith | A lot of thought goes into your content marketing. But have you been keeping SEO at the forefront when writing it? Let's fix those SEO mistakes.... more

Site Not Found: SEO Tips from Neil Patel

John Shieldsmith | SEO tips are a dime-a-dozen. Neil Patel SEO tips? Those are a bit more precious. Here are some tips from the one, the only.... more

AI, SEO, OMG: Experts Weigh In on AI's Role in SEO

John Shieldsmith | The world of SEO is a wild one as is. AI looks to shakes things up with SEO even more. See where the experts weigh in here!... more

SEO on the Go: Mobile SEO Mistakes to Avoid

John Shieldsmith | SEO is an ever-evolving, challenging game to play. Things get even messier when mobile is considered. Avoid making these common mistakes.... more

Understanding Google, RankBrain, and Page Authority

John Shieldsmith | Google seems to change their algorithm every minute. Master RankBrain and stay on top of Google's next update, no matter what.... more

Backlinks for Everybody: Find 50 Backlink Opportunities in 20 Minutes

John Shieldsmith | Backlinks are everything when it comes to page authority and ranking. But acquiring backlinks can be near impossible for new sites. Let's change that.... more

S-E-NO: Common SEO Mistakes

John Shieldsmith | The common thread between all of these SEO mistakes is quality. If you write quality content and do things right, the business will follow.... more

HTTP to HTTPS: The S Stands for SEO Magnet (Okay, Not Really)

John Shieldsmith | Your site is still sitting on HTTP. Why move to HTTPS? Because Google thinks you should? Actually, there are a number of reasons you should move.... more

Ok, Google: How to Secure the Google Answer Box

John Shieldsmith | Everyone is fighting for the Google answer box right now. But with everyone fighting for it, how do you land that spot? Using these tips.... more

Nip, Tuck, Oops: Common SEO-Killing Web Design Mistakes

John Shieldsmith | Just because you think a web design choice looks good, doesn't mean it's good for your SEO. And what isn't good for your SEO, isn't good for you.... more

Social, SEO, Oh No! Which Traffic Source is Best for You?

Hailee Franco | The two best sources of traffic are organic search and social media. So what is a small business to do when they can't focus on both traffic sources?... more

SEO: Good for Your Ranking, Good for Your Brand

John Shieldsmith | Misunderstanding SEO in this day and age is inexcusable. And it can be really damaging to your website. Let's make sure this doesn't describe you.... more

Revisiting the Past: Proper Content Audits

John Shieldsmith | A piece of content is never truly finished. Audits are an ongoing process that never stops. Don't let your brand suffer because of old content.... more

Are You Looking for These Traits When Hiring an SEO Expert?

Ashley Kaczmar | If you're looking to hire an SEO expert, then this article from Al Gomez will give you some excellent tips on traits to look for in your new hire.... more

Are You the SEO Pro That You Think You Are?

Ashley Kaczmar | In this article, you'll walk through the biggest parts of SEO that you should always be thinking of, and then get to take a quiz to see if you're a pro!... more