Search Engine Optimization (SEO)

What is Search Engine Optimization? Search engine optimization also known as SEO, is the practice of optimizing a website. This optimization maximizes the amount of free or organic traffic captured via a search engine. This is done by followi... more

What’s Your Plan For Voice Search? Here’s What It Should Be

Victoria Greene | With the increasing demand for voice-activation, have you made plans for integrating this functionality into your business applications?... more

A Look at What SEO Means in 2018

Ashley Kaczmar | Summary The definition of search engine optimization usually amounts to: The process of optimizing a website – as well as all the content on that website – so it will appear in prominent positions in the organic results of search engines. In 20... more

Get These Tips to Increase Your Website's Page Speed

Ashley Kaczmar | Summary Even a  one second delay  can lead to a 16% drop in customer satisfaction and 11% fewer page views. What can you do to increase your website's page speed? Well, in this article, Michael Brenner will give you 4 great tips. Who Should Re... more

Testing, Testing 1, 2, 3: Make Sure You Do Testing Before Launch

Ashley Kaczmar | Summary Are you not getting the conversion rate you hoped to see? You may have missed a crucial step.In this article, Chris Dayley will talk about the testing you need to before launch and how it will help you see the conversion rate you want. Wh... more

Drive Those Keywords Home with Keyword-Driven Content Audits

Ashley Kaczmar | Summary When it comes to SEO, we know that ranking highly in relevant keywords is important. But how often do you check to make sure that your content is doing that for you?In this article, Peter Meyers will talk about why you need to do a keyword-... more

"Siri, How Do I Do SEO for Voice Search?"

Ashley Kaczmar | Summary 40% of adults perform at least one voice search every day. Searching with voice is very different from typing in a search query. So the rise of voice search means its time for marketers to rethink their SEO.In this article, Barb Mosher Zi... more

Bring Your Affiliate Marketing and SEO Goals Together

Ashley Kaczmar | Summary Affiliate marketing can be a great tactic for helping your brand reach its goals. However, in order to see real, long-term benefits from affiliate marketing, you need to make sure those goals align with your SEO.In this article, Aleh Barys... more

Fear or Fear Not: Do You Need to Beware Google's Algorithm Changes

Hailee Franco | Google makes more than 500 algorithm changes every single year.So it's no surprise why so many businesses are worried. But do you need to be?... more

Hi It's Google. Can You Hear Me Now?

Hailee Franco | Google is always right? I mean right? And we should listen to them no matter what. Find out the answer to this question in an article from Dave Davies.... more

Climbing to Page One: 5 SEO Best Practices

John Shieldsmith | There's no one-and-done solution for SEO. It's a mixed bag, through and through. Here are five best practices to get you headed toward page one.... more

Dressed to Impress: Tips for Image SEO

John Shieldsmith | Image SEO? That doesn't matter, right? Actually, it does. A lot. Google Image searches are the second most popular search in the US.... more

Change It Up: Fitting Your SEO Strategy to Your Business Strategy

John Shieldsmith | Is your SEO strategy static? Well, that's gotta change. And fast. It's time to change your SEO strategy to fit your business model.... more

Mobile Search: Optimization No Longer Optional

John Shieldsmith | Mobile optimization used to be optional. Now? It's essential. Make sure your site is optimized for mobile search with these tips.... more

Everything Hurts: Recovering from a Google Update

John Shieldsmith | Did the recent Google update wreck your ranking? Your authority? Well fear not, you can fix it. Start here with the basics.... more

How SEO Benefits From Data Visualization

John White | Data visualization programs with the right set of data can show you where campaigns are heading and what you need to do to improve your SEO.... more

How Do You Improve Domain Authority?

Kathi Furman | Domain authority is at the heart of your website's status in search engines. Learn what you need know with this handy guide.... more

Domain Authority vs. Page Authority

Kathi Furman | Make sure your online business presence is strong. Take these steps to improve your domain authority and page authority today.... more

Keyword Targeting: Multiple Words, One Page, One Solution

John Shieldsmith | Keyword targeting can be a doozy. Targeting multiple keywords with a single page? That's something else. Check out this article for tips to make it happen.... more

Above the Belt: Elements to Place Above the Fold

John Shieldsmith | Where should you place all of your landing page elements? What's the fold? What's going on? Neil Patel is here to explain the fold, and design.... more

How PR Tactics Can Move Your SEO Strategy Forward

Ashley Kaczmar | In this article, Jeremy Knauff will talk about how today's SEO driven internet world relies on traditional public relations values.... more

Piloting Your SEO Plan to Come Out on Top (of SERPs)

Ashley Kaczmar | SEO is a process marketing professionals use to drive more traffic to a website organically to ensure the website ranks high on a search engine return list.... more

Impressing Google with Your Social Media Marketing

Ashley Kaczmar | Everyone wants to rank high on Google's search engine. Enter social media. Find out how to best use it to improve your SEO ranking.... more

Backlinks: Why You Need 'Em and How to Get 'Em

John Shieldsmith | Backlinks play a huge role in your site's ranking. But how do you go about getting them? Read on to learn why you need them, and how to land them.... more

Pop-Ups Everywhere: The Dangers of Overlay Elements

John Shieldsmith | It can be tempting to bombard users with tons of pop ups. They have to cave eventually, right? Actually, overlay elements can be quite dangerous.... more

SEO Everything: Image SEO and You

John Shieldsmith | SEO isn't as simple as tidying up your copy. You need to SEO your images too. Don't let image SEO be the thing that holds back your site.... more

The Right Stuff: Sending Google the Right Signals

John Shieldsmith | Everyone wants to get the attention of Google. Google is like the popular kid in your class... that has the power to make or break you.... more

New, Broke and Linkless: Scoring Backlinks for Your New Site

John Shieldsmith | Landing backlinks is hard enough. Scoring backlinks when you're new? Might as well try to make pigs fly. Unless, you have these tips.... more

Rank Yourself with These Top Ranking Factors

Ashley Kaczmar | In this infographic from MarketingProfs, Ayaz Nanji will show the top ranking factors for the media industry. Read on to find out more.... more

Should You Focus on Mobile-First SEO? Maybe Not...

Ashley Kaczmar | Summary There's no doubt that mobile is important. And its growing usage has many marketers pushing for a mobile-first approach to SEO tactics.However, there's more to SEO than just adopting one trend. In this article, Clark Boyd will talk about wh... more

Are You Looking for These Traits When Hiring an SEO Expert?

Ashley Kaczmar | If you're looking to hire an SEO expert, then this article from Al Gomez will give you some excellent tips on traits to look for in your new hire.... more

Are You the SEO Pro That You Think You Are?

Ashley Kaczmar | In this article, you'll walk through the biggest parts of SEO that you should always be thinking of, and then get to take a quiz to see if you're a pro!... more

Featuring the Right Optimization for Featured Snippets

Ashley Kaczmar | Ann Smarty will walk you through how to optimize your content to appear as a featured snippet on Google in this article from Moz.... more

SEO Trends for Digital Marketers in 2017

Hailee Franco | If you want to get ahead in 2017 you need to keep up with what's trending. Learn what SEO trends you need to know in this article.... more

Content marketing without the risk of damaging SEO?

John Shieldsmith | Earlier this year BrightEdge unveiled their ContentIQ technology , which lets content marketers run content through test servers before publishing it. This lets them make sure their content won't hurt their SEO efforts in any way before going live.&... more

Searchmetrics' study shows links losing importance, content is king

John Shieldsmith | A study published by Searchmetrics on Google ranking factors shows that backlinks aren't as heavily influential in a site's rank. On the other hand, content is becoming more and more important to Google ranking.  With content marketing a... more

Single page sites are perfect for targeting a specific audience

lening moses | Yes. I agree with you. I am a small business owner and I recently created a single page site to market my products for a target audience. The results exceeded my expectations. My conversion rates improved by more than 20% and I got new customers but... more

Do Single Page Websites Hurt SEO?

John Shieldsmith | Single page websites are all the rage. But are they killing their SEO by following this fashionable trend? Read on to find out!... more

No Results: Common Content Marketing SEO Mistakes

John Shieldsmith | A lot of thought goes into your content marketing. But have you been keeping SEO at the forefront when writing it? Let's fix those SEO mistakes.... more

Site Not Found: SEO Tips from Neil Patel

John Shieldsmith | SEO tips are a dime-a-dozen. Neil Patel SEO tips? Those are a bit more precious. Here are some tips from the one, the only.... more