Search & Social Advertising


Google vs Facebook: Remarketing and Retargeting Pt 2

John Shieldsmith | Both Google remarketing and Facebook remarketing offer incredible opportunities for marketers and businesses. You truly can’t go wrong.... more

Are Your Digital Ads Caught in the Wrong Metrics?

Ashley Kaczmar | The explosion of technology has given marketers and advertisers a lot of data to work with. So how do you know what metrics are the right metrics?... more

How to Perfect Your Mobile Search Marketing

Ashley Kaczmar | It's not enough to just copy what you did with desktop searches and expect it to work on mobile. It's time to take your mobile marketing to the next level.... more

If Social Media Doesn't Work, Why Not Try Native Advertising?

Ashley Kaczmar | For some reason, you're just not getting the response you hoped you would from social media. Why not give native advertising a try?... more

"Alexa, What Products Do You Recommend?"

Ashley Kaczmar | We've been talking a lot about how the age of voice search is upon us, but are we talking about how those voice searches work? ... more

A Guide to Advertising on Twitter

Madeleine Helme | Advertising on Twitter can help businesses tap into the millions of active users on the platform. Here is a quick guide to get you started.... more

The Change Up in Digital Advertising

Ashley Kaczmar | Advertisers are realizing that their approach to targeted advertising isn't quite right. Find out more in this article from MIT Technology Review.... more

How to Get Ahead with Your Ad Headlines

Ashley Kaczmar | Summary When it comes to print, the difference between someone choosing to read something or not is often the headline. This is true for digital advertising as well.In this article, Perry Marshall will talk about three tips you can use to create be... more

Is Your PPC Audience Strategy at the Top of the Game?

Ashley Kaczmar | In this article, Ilya Cherepakhin will give you 5 tips for creating a better PPC audience strategy. Read on to find out what they are.... more

Are You Making These Mistakes With Your AdWords Campaigns?

Ashley Kaczmar | In this article, Neil Patel will go over the common mistakes advertisers make with AdWords campaigns and how to avoid them.... more

The Latest Facebook Custom Audiences Changes

Madeleine Helme | Test out Facebook’s new Custom Audiences tool for yourself to find your existing audience on Facebook and turn them into loyal customers.... more

Popular Pay is popular with pay...get it?

Ashley Kaczmar | It was recently announced that Popular Pay received $3.1 million in funding.  Popular Pay is a company that helps companies generate buzz on social media.They work with well established social media contractors to promote products and ser... more

Please, no unnecessary exclamation marks!

Darius Lee | I particularly appreciate how the author highlights the need to junk unnecessary exclamation marks. When you're looking for an apartment on Craigslist, are you really going to be interested in the listing that tries to overload you with exclamation... more

Use common sense in text ads

Erik Serrao | The average reader nowadays can pick up on these errors and instantly write your company off if there are mistakes. This is why it's so crucial to make sure you're building your text ads with a thorough and clever eye.... more

Generating leads with LinkedIn

Gregory Samsa | I've found that LinkedIn is a great tool to generate leads and prospects. In this respect, I find that the LinkedIn team does a decent job of running a marketing campaign for the user, but if one wants a more proactive approach, he/she can try the s... more

Creating the perfect Google ad

Gregory Samsa | I agree with your article, a lot of businesses are careless when making use of text ads like the ones found on Google. Most users will undoubtedly search generically if they're not looking for specialized products and/or services. Therefore, it is k... more

iOS App store keyword search advertising

Taylor Symone | This type of advertising could greatly increase the traffic and profit of smaller companies in a small amount of time. If a customer searches in the iOS app store and sees an advertisement for what they are specifically looking for, they probab... more

LinkedIn is a great platform for B2B advertising

Ben Ibarra | Because LinkedIn's focus is on businesses and professional environments, I believe that creating relevant ads on this platform is so effective when it's niche specific. Although there are many social media outlets, Linkedin is perhaps the only... more

Young Mobile search and marketing

charles pope | Google was the original starter of the search revolution with its marketing targeting mobile CPA SEO ads / adwords to target mobile consumers. With the target markets getting younger and younger its no suprise that search business is focusing o... more

Adsense earnings potential

Tim Geiger | The Google Adsense program is a good way to monetize your website, regardless of what you are promoting. In setting up your Google Adsense to monetize your website, there have been a few tricky obstacles in making sure your website is fully qualifie... more

Budgeting for Digital Ads

zach cooke | This article definitely forces you to think differently about digital advertising. I, along with the majority of you I would presume, are guilty of overestimating the reach of social media, espeically when it comes to advertising. I agree with... more


Lauren Campbell | There are tons of ads on Instagram, and nine times out of ten you can tell its an ad as soon as you scroll to it. These days people are attracted to humor, and memes especially. I've always thought that maybe if these companies looked a little... more

Voice Search

Leon Miltiadous | An interesting and informative article. I have read many articles on this topic to educate myself on this topic. In a recent article I read I found that about 55% of teens and 41% adults use voice search on daily basis as there are many advantages s... more

AI marketing

Desteny Toner | I have to say, I know that AI marketing is a new concept in the field, but I really think this will help overcome a lot of human-error-related obstacles. AI algorithms are so much more effective at targeting the right markets for the right products.... more

Make Sure You're Not Making These PPC Mistakes

Ashley Kaczmar | Summary PPC has been around so long that it seems to become a bit of an afterthought for some marketers. And this leads to some crucial mistakes.In this article, Ben Jacobson will talk about the most common PPC mistakes marketers are making and ho... more

Going from Amateur to Pro with These Paid Optimization Tips

Ashley Kaczmar | Summary Most internet advice focuses on the (very important) tactics of ad copy optimization, but that can only get you so far. Listen, optimizing your ad copy is smart. It's something you should do, for sure. However, in order to really advance y... more

How to Choose Digital Marketing Channels that Actually Help Your Business Grow

Adriana Tica | FOMO (Fear Of Missing Out) is real. I’m not talking about missing out on an exotic holiday. But, as most fellow marketers know, about missing out on that digital marketing channel that can take your business to a whole new level. The mult... more
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            Strike Social
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            Strike Social provides social media advertising powered by artificial intelligence. From media-buying software to campaign management, we can help.... more
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            Glow is an ambitious enterprise that uniquely applies the power of data science to health. Our personal health tracking products illuminate health through data, and empower people with new information about their bodies. We tackle topics like menstru... more
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            A Twitter Official Partner. We help advertisers get more from #TwitterAds || Go mobile with the Flightly for Twitter Ads app - free for all advertisers.... more
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            Optimize your data feeds and campaign performance on 1000+ eCommerce channels. Most selected data feed tool in 50 countries. Free trial & Live Demo!... more
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            Manage your Google AdWords search campaigns using advanced and easy to use AdWords Automation software. Using AdNabu, One can easily create AdWords campaigns with all best practices and optimize as well as manage them. Generate more conversio... more
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            •adMingle Social Network Providing ‘Social Network Price List’; the company developed a unique algorithms to determine price for every share people do on social networks e.g. a value of a single tweet, comment, video, blog, pictur... more
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            Track and improve your Google Adwords quality scores, lower your CPCs using Tenscores.... more
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            SocialFlow uses real-time data and business rules to determine what and when to publish to your social media properties for both owned and paid social posts... more
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            SocialCode is a technology & insights company that manages digital advertising for large brands across Facebook, Instagram, Twitter, Pinterest and Snapchat.... more
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   is the leading Facebook ad optimization solution for agencies and performance marketers... more
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            SiteWit provides a do-it-yourself automated big data driven approach for website and paid search optimization for the major web and marketing platforms like Google AdWords, Bing, Facebook, WordPress, and many more using engagement marketing and predi... more
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                  ,                         Advertising & Promotion
            A Paid Search & Social Media Ad Management Platform for Niche Digital marketers.... more