Search & Social Advertising

 

The Proof is in the PPC: The Definitive Guide to Search Advertising

Ashley Kaczmar | TL;DR Definition Search advertising is the placement of ads in search engine results. Businesses pay to place these ads at the top of search results. The price paid depends on several factors, such as search term popularity, competition and... more
 

Are You a PPC Marketer? Then You Need to Know This

Ashley Kaczmar | Summary When are we not in search of more great tips and tricks for paid search advertising? If you're a PPC marketer, you know the answer is never.Luckily, in this article, Lisa Raehsler will share 6 things you likely have not unveiled yet with A... more
 

Make Sure You're Not Making These PPC Mistakes

Ashley Kaczmar | Summary PPC has been around so long that it seems to become a bit of an afterthought for some marketers. And this leads to some crucial mistakes.In this article, Ben Jacobson will talk about the most common PPC mistakes marketers are making and ho... more
 

What You Need to Know About Pinterest Paid Search

Ashley Kaczmar | Summary Recently, Pinterest Ads Manager opened to all business who have an account and have uploaded at least one Pin. The move into paid search has been long awaited by many brands.Now that it's here, there are some questions. How does it work?... more
 

Going from Amateur to Pro with These Paid Optimization Tips

Ashley Kaczmar | Summary Most internet advice focuses on the (very important) tactics of ad copy optimization, but that can only get you so far. Listen, optimizing your ad copy is smart. It's something you should do, for sure. However, in order to really advance y... more
 

How to Save the Day When Your Adwords Campaign is Suffering

Ashley Kaczmar | How can you put out a good ad if you don't know what elements work or don't? Read this article to see what optimization will help improve your ads. ... more
 

Are Your Ads Creative Enough for Search Advertising?

Ashley Kaczmar | When you're doing search advertising, it can be easy to stick to a formula. However, there's a lot of competition, so it's time to think creatively. ... more
 

"Alexa, What Products Do You Recommend?"

Ashley Kaczmar | We've been talking a lot about how the age of voice search is upon us, but are we talking about how those voice searches work? ... more
 

Hey B2B Marketers, Are You Making These Paid Search Mistakes?

Ashley Kaczmar | If you work in B2B marketing, you might not be used to handling paid search campaigns. However, they're still crucial to your marketing.... more
 

Are Social Issues Poison to Your Advertising Efforts?

Ashley Kaczmar | Of course, not every ad that addresses social issues gets any form of vitriol. If it's handled correctly, it can go on to be a successful ad. ... more
 

How Experts Write Excellent Social Media Ad Copy

Ashley Kaczmar | Writing ad copy depends very much on where your ad is going. So, when you're writing ads for your social media platforms, you need to adjust for that.... more
 

Getting the Most Out of Your Google Shopping Ads

Madeleine Helme | Are you ready to boost your conversions? Get started with Google Shopping Ads and follow these tips to help you boost your online sales.... more
 

Digital Advertising is Overtaking Traditional Advertising

Ashley Kaczmar | In a recent report, Meeker predicts that spending on internet advertising will surpass spending on TV advertising for the first time in 2017.... more
 

The 7 Deadly Problems Digital Advertisers Face

Ashley Kaczmar | The best way to stay on top of the changes starts with knowing what challenges you face in the digital advertising industry. Find out what they are.... more
 

Google vs Facebook: Remarketing and Retargeting Pt 2

John Shieldsmith | Both Google remarketing and Facebook remarketing offer incredible opportunities for marketers and businesses. You truly can’t go wrong.... more
 

Brand Advertising Trends: Emojis

Madeleine Helme | Emojis can be a great addition to your advertising content, making it more engaging and relatable, make sure you assess your own brand and audience first.... more
 

Are Your Digital Ads Caught in the Wrong Metrics?

Ashley Kaczmar | The explosion of technology has given marketers and advertisers a lot of data to work with. So how do you know what metrics are the right metrics?... more
 

How to Perfect Your Mobile Search Marketing

Ashley Kaczmar | It's not enough to just copy what you did with desktop searches and expect it to work on mobile. It's time to take your mobile marketing to the next level.... more
 

If Social Media Doesn't Work, Why Not Try Native Advertising?

Ashley Kaczmar | For some reason, you're just not getting the response you hoped you would from social media. Why not give native advertising a try?... more
 

Did You Say Parallel Parking? No, Parallel Tracking and It's Coming Soon

Ashley Kaczmar | Summary Parallel tracking will start rolling out later this year and become the default tracking method in early 2018. Not sure what that means for your marketing? You're in luck. In this article, Ginny Marvin will talk about the new Google AdWord... more
 

Calling All Advertisers to Check Out Call-Only AdWords Extensions

Ashley Kaczmar | In this article, Robert Brady will look at some recent ad extensions made by Google for call-only ads how to best use them. ... more
 

How to Get Ahead with Your Ad Headlines

Ashley Kaczmar | Summary When it comes to print, the difference between someone choosing to read something or not is often the headline. This is true for digital advertising as well.In this article, Perry Marshall will talk about three tips you can use to create be... more
 

Is Your PPC Audience Strategy at the Top of the Game?

Ashley Kaczmar | In this article, Ilya Cherepakhin will give you 5 tips for creating a better PPC audience strategy. Read on to find out what they are.... more
 

Are You Making These Mistakes With Your AdWords Campaigns?

Ashley Kaczmar | In this article, Neil Patel will go over the common mistakes advertisers make with AdWords campaigns and how to avoid them.... more
 

The Latest Facebook Custom Audiences Changes

Madeleine Helme | Test out Facebook’s new Custom Audiences tool for yourself to find your existing audience on Facebook and turn them into loyal customers.... more
 

Kick Your PPC Campaigns Into Gear with These Ad Copy Tests

Ashley Kaczmar | Jon Clark provides 7 tests you can run on your ad copy to boost your PPC performance in this article from Search Engine Journal.... more
 

Expert Opinion: Social Advertising featuring Molly Schweickert

Molly Schweickert | Each brand’s social advertising strategy is different than the rest. In this article, Molly Schweickert shares a few tips for social advertising success.... more
 

Expert Opinion: Social Advertising featuring Stefanie Rosenfield

Stefanie Rosenfield | Each brand’s social advertising strategy is different than the rest. In this article, Stefanie Rosenfield shares top tips for social advertising success.... more
 

Expert Opinion: Social Advertising featuring John Holdridge

John Holdridge | Each brand’s social advertising strategy is different than the rest. In this article, John Holdridge shares a few top tips for social advertising success.... more
 

Expert Opinion: Social Advertising featuring Joanna Pawluk

Joanna Pawluk | Each brand’s social advertising strategy is different than the rest. In this article, Joanna Pawluk shares a few top tips for social advertising success.... more
 

Expert Opinion: Social Advertising featuring Jessica Moreno

Jessica Moreno | Each brand’s social advertising strategy is different than the rest. In this article, Jessica Moreno shares a few top tips for social advertising success.... more
 

Expert Opinion: Social Advertising featuring Jed Carlson

Jed Carlson | Each brand’s social advertising strategy is different than the rest. In this article, Jed Carlson shares a few top tips for social advertising success.... more
 

Expert Opinion: Social Advertising featuring Garrett Smith

Garrett Smith | Each brand’s social advertising strategy is different than the rest. In this article, Garrett Smith shares a few top tips for social advertising success.... more
 

Expert Opinion: Social Advertising featuring Samuel Scott

Samuel Scott | Each brand’s social advertising strategy is different than the rest. In this article, Samuel Scott shares a few top tips for social advertising success.... more
 

Expert Opinion: Social Advertising featuring Heather Whaling

Heather Whaling | Each brand’s social advertising strategy is different than the rest. In this article, Heather Whaling shares a few top tips for social advertising success.... more
 

Popular Pay is popular with pay...get it?

Ashley Kaczmar | It was recently announced that Popular Pay received $3.1 million in funding.  Popular Pay is a company that helps companies generate buzz on social media.They work with well established social media contractors to promote products and ser... more
 

Please, no unnecessary exclamation marks!

Darius Lee | I particularly appreciate how the author highlights the need to junk unnecessary exclamation marks. When you're looking for an apartment on Craigslist, are you really going to be interested in the listing that tries to overload you with exclamation... more
 

Use common sense in text ads

Erik Serrao | The average reader nowadays can pick up on these errors and instantly write your company off if there are mistakes. This is why it's so crucial to make sure you're building your text ads with a thorough and clever eye.... more
 

Generating leads with LinkedIn

Gregory Samsa | I've found that LinkedIn is a great tool to generate leads and prospects. In this respect, I find that the LinkedIn team does a decent job of running a marketing campaign for the user, but if one wants a more proactive approach, he/she can try the s... more
 

Creating the perfect Google ad

Gregory Samsa | I agree with your article, a lot of businesses are careless when making use of text ads like the ones found on Google. Most users will undoubtedly search generically if they're not looking for specialized products and/or services. Therefore, it is k... more