Search & Social Advertising


Are You Spending Your Digital Advertising Budget on the Right Things?

Ashley Kaczmar | This article from Jag Duggal examines what advertisers are missing by not dividing their digital advertising campaign budgets up more. ... more

How Experts Write Excellent Social Media Ad Copy

Ashley Kaczmar | Writing ad copy depends very much on where your ad is going. So, when you're writing ads for your social media platforms, you need to adjust for that.... more

Getting the Most Out of Your Google Shopping Ads

Madeleine Helme | Are you ready to boost your conversions? Get started with Google Shopping Ads and follow these tips to help you boost your online sales.... more

Digital Advertising is Overtaking Traditional Advertising

Ashley Kaczmar | In a recent report, Meeker predicts that spending on internet advertising will surpass spending on TV advertising for the first time in 2017.... more

The 7 Deadly Problems Digital Advertisers Face

Ashley Kaczmar | The best way to stay on top of the changes starts with knowing what challenges you face in the digital advertising industry. Find out what they are.... more

Google vs Facebook: Remarketing and Retargeting Pt 2

John Shieldsmith | Both Google remarketing and Facebook remarketing offer incredible opportunities for marketers and businesses. You truly can’t go wrong.... more

Brand Advertising Trends: Emojis

Madeleine Helme | Emojis can be a great addition to your advertising content, making it more engaging and relatable, make sure you assess your own brand and audience first.... more

Are Your Digital Ads Caught in the Wrong Metrics?

Ashley Kaczmar | The explosion of technology has given marketers and advertisers a lot of data to work with. So how do you know what metrics are the right metrics?... more

How to Perfect Your Mobile Search Marketing

Ashley Kaczmar | It's not enough to just copy what you did with desktop searches and expect it to work on mobile. It's time to take your mobile marketing to the next level.... more

If Social Media Doesn't Work, Why Not Try Native Advertising?

Ashley Kaczmar | For some reason, you're just not getting the response you hoped you would from social media. Why not give native advertising a try?... more

How to Save the Day When Your Adwords Campaign is Suffering

Ashley Kaczmar | How can you put out a good ad if you don't know what elements work or don't? Read this article to see what optimization will help improve your ads. ... more

Are Your Ads Creative Enough for Search Advertising?

Ashley Kaczmar | When you're doing search advertising, it can be easy to stick to a formula. However, there's a lot of competition, so it's time to think creatively. ... more

"Alexa, What Products Do You Recommend?"

Ashley Kaczmar | We've been talking a lot about how the age of voice search is upon us, but are we talking about how those voice searches work? ... more

Hey B2B Marketers, Are You Making These Paid Search Mistakes?

Ashley Kaczmar | If you work in B2B marketing, you might not be used to handling paid search campaigns. However, they're still crucial to your marketing.... more

Getting Started with LinkedIn Advertising

Madeleine Helme | LinkedIn advertising is a powerful way to get your targeted message in front of just the right people. Are you using it yet?... more

Adwords. Ad Groups. Campaigns. Bid Adjustments, Etc: Learning to Speak Search Advertising Google-ese

Virginia Fair | If you’re new to the world of search advertising, you’ll need to learn to speak a whole new language. Welcome to the world of Google Adwords.... more

What's New in Google Ads?

Madeleine Helme | Can your business find a way to leverage these new additions to Google Ads? Read on to find out more about these changes.... more

A Guide to Advertising on Twitter

Madeleine Helme | Advertising on Twitter can help businesses tap into the millions of active users on the platform. Here is a quick guide to get you started.... more

3 Easy Ways to Succeed with LinkedIn Advertising

Kathi Furman | If your company markets to other businesses, you may find the LinkedIn platform to be most effective for advertising and promotion.... more

Creating Instagram Ads People Will Love

Madeleine Helme | Instagram ads are a great way to get more leads for your business. Follow these tips to create ads that will make your audience pay attention.... more

Keyword Research Mistakes to Avoid

Madeleine Helme | Effective keyword research can massively improve your website’s SEO and the success of your search advertising campaigns.... more

Are Social Issues Poison to Your Advertising Efforts?

Ashley Kaczmar | Of course, not every ad that addresses social issues gets any form of vitriol. If it's handled correctly, it can go on to be a successful ad. ... more

Aiding TV Ads with Search and Social

Ashley Kaczmar | Have you ever thought about combining your TV ad efforts with your social and search efforts? That might sound weird, but it's more effective.... more

Beat Your Competitors With These Ad Copy Tips

Ashley Kaczmar | Why are advertisers relying solely on data when it comes to creating ads? The best way to reach your audience: through their emotions.... more

The Change Up in Digital Advertising

Ashley Kaczmar | Advertisers are realizing that their approach to targeted advertising isn't quite right. Find out more in this article from MIT Technology Review.... more

Is Using Location Data for Ads Too Invasive?

Ashley Kaczmar | The use of location data in marketing has become more sophisticated in recent years. But does this cross a line for consumers?... more

How to Get Ahead with Your Ad Headlines

Ashley Kaczmar | Summary When it comes to print, the difference between someone choosing to read something or not is often the headline. This is true for digital advertising as well.In this article, Perry Marshall will talk about three tips you can use to create be... more

Is Your PPC Audience Strategy at the Top of the Game?

Ashley Kaczmar | In this article, Ilya Cherepakhin will give you 5 tips for creating a better PPC audience strategy. Read on to find out what they are.... more

Are You Making These Mistakes With Your AdWords Campaigns?

Ashley Kaczmar | In this article, Neil Patel will go over the common mistakes advertisers make with AdWords campaigns and how to avoid them.... more

The Latest Facebook Custom Audiences Changes

Madeleine Helme | Test out Facebook’s new Custom Audiences tool for yourself to find your existing audience on Facebook and turn them into loyal customers.... more

Kick Your PPC Campaigns Into Gear with These Ad Copy Tests

Ashley Kaczmar | Jon Clark provides 7 tests you can run on your ad copy to boost your PPC performance in this article from Search Engine Journal.... more

Popular Pay is popular with pay...get it?

Ashley Kaczmar | It was recently announced that Popular Pay received $3.1 million in funding.  Popular Pay is a company that helps companies generate buzz on social media.They work with well established social media contractors to promote products and ser... more

Please, no unnecessary exclamation marks!

Darius Lee | I particularly appreciate how the author highlights the need to junk unnecessary exclamation marks. When you're looking for an apartment on Craigslist, are you really going to be interested in the listing that tries to overload you with exclamation... more

Use common sense in text ads

Erik Serrao | The average reader nowadays can pick up on these errors and instantly write your company off if there are mistakes. This is why it's so crucial to make sure you're building your text ads with a thorough and clever eye.... more

Generating leads with LinkedIn

Gregory Samsa | I've found that LinkedIn is a great tool to generate leads and prospects. In this respect, I find that the LinkedIn team does a decent job of running a marketing campaign for the user, but if one wants a more proactive approach, he/she can try the s... more

Creating the perfect Google ad

Gregory Samsa | I agree with your article, a lot of businesses are careless when making use of text ads like the ones found on Google. Most users will undoubtedly search generically if they're not looking for specialized products and/or services. Therefore, it is k... more

iOS App store keyword search advertising

Taylor Symone | This type of advertising could greatly increase the traffic and profit of smaller companies in a small amount of time. If a customer searches in the iOS app store and sees an advertisement for what they are specifically looking for, they probab... more

LinkedIn is a great platform for B2B advertising

Ben Ibarra | Because LinkedIn's focus is on businesses and professional environments, I believe that creating relevant ads on this platform is so effective when it's niche specific. Although there are many social media outlets, Linkedin is perhaps the only... more

Young Mobile search and marketing

charles pope | Google was the original starter of the search revolution with its marketing targeting mobile CPA SEO ads / adwords to target mobile consumers. With the target markets getting younger and younger its no suprise that search business is focusing o... more

Adsense earnings potential

Tim Geiger | The Google Adsense program is a good way to monetize your website, regardless of what you are promoting. In setting up your Google Adsense to monetize your website, there have been a few tricky obstacles in making sure your website is fully qualifie... more