search advertising

 

Search Advertising

What is search advertising? Search advertising  is the placement of ads in search engine results. Businesses pay to place these ads at the top of search results. The price paid depends on several factors, such as search term popularity, c... more
 

Not Getting the ROI from Search Advertising That You Want? Take the Experts’ Advice

Ashley Kaczmar | Search advertising is the placement of ads in search engine results. Businesses pay to place these ads at the top of search results.... more
 

Will Voice Search Take Over the Advertising Industry?

Ashley Kaczmar | Is 2017 the year of voice search? That's what many brands are being led to believe. But it may be too soon for that just yet.... more
 

Expert Opinion: Search Advertising Featuring Wes Marsh

Wes Marsh | PPC has been around for a long time, but it continues to stay fresh and evolve with technology. Find out what our experts predict for the PPC future.... more
 

Expert Opinion: Search Advertising Featuring Rich Kahn

Rich Kahn | PPC has been around for a long time, but it continues to stay fresh and evolve with technology. Find out what our experts predict for the PPC future.... more
 

Expert Opinion: Search Advertising Featuring Daniel Rosenfeld

Daniel Rosenfeld | PPC has been around for a long time, but it continues to stay fresh and evolve with technology. Find out what our experts predict for the PPC future.... more
 

Expert Opinion: Search Advertising Featuring Andy Curry

Andy Curry | PPC has been around for a long time, but it continues to stay fresh and evolve with technology. Find out what our experts predict for the PPC future.... more
 

Expert Opinion: Search Advertising Featuring Alex Tarrand

Alex Tarrand | PPC has been around for a long time, but it continues to stay fresh and evolve with technology. Find out what our experts predict for the PPC future.... more
 

The Perfect Fit: Deciding Between Search or Display Advertising

Ashley Kaczmar | Deciding on the right digital advertising campaign can be overwhelming. There's a lot to choose from. This article has a few tips to help you sort it out.... more
 

iOS App Store Adds Search Advertising

Madeleine Helme | As advertisers don’t create their own ad copy, search ads are an opportunity with little time investment needed, and app downloads could soar as a result.... more
 

How Does Search Advertising Differ from SEO?

Virginia Fair | The key to the success of search advertising and SEO depends on the business and the Internet user being on the same page (no pun intended).... more
 

Expert Opinion: Search Advertising Featuring Gert Hattingh

Gert Hattingh | PPC has been around for a long time, but it continues to stay fresh and evolve with technology. Find out what our experts predict for the PPC future.... more
 

Adwords, Ad Groups, Campaigns, Bid Adjustments: Learning to Speak Search Advertising Google-ese

Virginia Fair | If you’re new to the world of search advertising, you’ll need to learn to speak a whole new language. Welcome to the world of Google Adwords.... more
 

Expert Opinion: Search Advertising Featuring Jonathan Aufray

Jonathan Aufray | PPC has been around for a long time, but it continues to stay fresh and evolve with technology. Find out what our experts predict for the PPC future.... more
 

Expert Opinion: Search Advertising Featuring Jason Scott

Jason Scott | PPC has been around for a long time, but it continues to stay fresh and evolve with technology. Find out what our experts predict for the PPC future.... more
 

Expert Opinion: Search Advertising Featuring Tim Brown

Tim Brown | PPC has been around for a long time, but it continues to stay fresh and evolve with technology. Find out what our experts predict for the PPC future.... more
 

Expert Opinion: Search Advertising Featuring Jacob Wulff

Jacob Wulff | PPC has been around for a long time, but it continues to stay fresh and evolve with technology. Find out what our experts predict for the PPC future.... more
 

Expert Opinion: Search Advertising Featuring Matt Solar

Matt Solar | PPC has been around for a long time, but it continues to stay fresh and evolve with technology. Find out what our experts predict for the PPC future.... more
 

Are Your Ads Creative Enough for Search Advertising?

Ashley Kaczmar | When you're doing search advertising, it can be easy to stick to a formula. However, there's a lot of competition, so it's time to think creatively. ... more
 

The Proof is in the PPC: The Definitive Guide to Search Advertising

Ashley Kaczmar | TL;DR Definition Search advertising is the placement of ads in search engine results. Businesses pay to place these ads at the top of search results. The price paid depends on several factors, such as search term popularity, competition and... more
 

iOS App store keyword search advertising

Taylor Symone | This type of advertising could greatly increase the traffic and profit of smaller companies in a small amount of time. If a customer searches in the iOS app store and sees an advertisement for what they are specifically looking for, they probab... more
 

How Programmatic Advertising Can Win Advertisers' Hearts Again

Ashley Kaczmar | Summary Programmatic advertising is still in some troubling waters. Many brands still don't trust it. Some believe that different methods will replace it all together.However, in this article, Erik Oster will discuss the potential programmatic adve... more
 

Expert Opinion: Social Advertising featuring Sean Killian

Sean Killian | Each brand’s social advertising strategy is different than the rest. In this article, Sean Killian shares a few top tips for social advertising success.... more
 

Adding Near Field Communication to Your Print Advertising

Madeleine Helme | Make your print advertising campaigns more engaging and interactive, and provide your audience with valuable content using near field communication.... more
 

Ringing in the New Year with Blockchain and Programmatic Advertising

Ashley Kaczmar | Summary Last year saw programmatic advertising go through quite a number of growing pains. Now, as we come into the new year, many expect to see programmatic grow past, particularly with the help of blockchain.In this article, Jay Friedman will di... more
 

Is 2018 the Year of Mobile Advertising?

Ashley Kaczmar | Summary It goes without saying but 2017 was the year of mobile. There were many shifts in the industry that brought mobile marketing to the forefront.So what does that mean for us in 2018?In this article, Nicolas Rieul will discuss what he sees fo... more
 

Researching appropriate font for promoting eye catching adve

Devis Michel | An effective advertisement requires extensive research and testing in order to determine what will work best for your product in your particular market. I would like to thank Madeleine Helme for opening up this discussion about various elements... more
 

SEO Gold: Using Influencer Marketing to Increase Your Search Ranking

Kathi Furman | Influencer marketing grew tremendously in 2016. One influencer marketing benefit missed by most companies is its positive impact on their SEO strategy.... more
 

Search Engine Marketing (SEM)

What is Search Engine Marketing? Search Engine Marketing also known as SEM, is the process of driving additional traffic to a site through paid and unpaid methods. SEM includes SEO, which is the practice of fine-tuning one's site and content t... more
 

It's Not Stealing: Using Competitor Research for Content

John Shieldsmith | Research can be a lot of work. Your competitor already did research. Why not use theirs? It's not stealing. It's just competition.... more
 

Search Engine Ranking

What is Search Engine Ranking? Search Engine Ranking is the place in which a website appears on a page of search engine results. A high ranking site appears earlier in the search results, while a low ranking site appears further down or on later p... more
 

Searchmetrics' study shows links losing importance, content is king

John Shieldsmith | A study published by Searchmetrics on Google ranking factors shows that backlinks aren't as heavily influential in a site's rank. On the other hand, content is becoming more and more important to Google ranking.  With content marketing a... more
 

Building a Website That Search Engines Will Love: Tips From Sean Si

Sean Si | What are the key steps for building a website that search engines will love? Here's what one martech expert had to say about strategic SEO.... more
 

How Local Businesses Can Rank in Search Engines in 2017

Madeleine Helme | Local search results are a tough nut to crack. That's why David Mihm started the Local Search Ranking Factors survey to help local businesses market.... more
 

Building a Website That Search Engines Will Love: Tips From Robert Weller

Robert Weller | What are the key steps for building a website that search engines will love? Here's what one martech expert had to say about strategic SEO.... more
 

Building a Website That Search Engines Will Love: Tips From Marcus Miller

Marcus Miller | What are the key steps for building a website that search engines will love? Here's what one martech expert had to say about strategic SEO.... more
 

XOXO, SEO: How the Very Best Websites Make Search Engines Smitten

Lana K. Moore | These martech experts have some SEO advice they’d like to share. We posed the question: "How do you build a website that search engines will love?"... more
 

Aiding TV Ads with Search and Social

Ashley Kaczmar | Have you ever thought about combining your TV ad efforts with your social and search efforts? That might sound weird, but it's more effective.... more
 

Hey B2B Marketers, Are You Making These Paid Search Mistakes?

Ashley Kaczmar | If you work in B2B marketing, you might not be used to handling paid search campaigns. However, they're still crucial to your marketing.... more
 

How to Perfect Your Mobile Search Marketing

Ashley Kaczmar | It's not enough to just copy what you did with desktop searches and expect it to work on mobile. It's time to take your mobile marketing to the next level.... more