Retail & Proximity Marketing

 

Selling Yourself: Mastering Retail Marketing

John Shieldsmith | You've got tons of great products to sell. So why aren't they selling? Have you tried selling your brand? Master retail marketing and dominate retail.... more
 

Why Marketers Want to Get Closer to their Customers in 2017 with Proximity Marketing

Madeleine Helme | More and more businesses are adopting proximity marketing and other location-based marketing techniques to deliver highly targeted marketing messages.... more
 

Not Dead Yet: 5 Reasons The Phone Helps Sales Development

John Shieldsmith | The phone is old news, right? Unless you're using it to text or Instagram. Actually, it can and should play a huge part in your sales developmetnt.... more
 

Why You Need Mobile Point-of-Sale Systems

Madeleine Helme | Are mobile point-of-sale systems just a new fad in the retail world, or will they become the standard method of payment in the years to come?... more
 

How Can Retail Stores Go Paperless?

Madeleine Helme | With a shift to paperless processes, retailers stand to benefit by saving money, helping the environment, and running more efficiently.... more
 

Martech's Leading the Way in Retail

Madeleine Helme | Technology is inevitable, but make sure the tech you're using improves the customer experience. Read on to find out which technologies retailers need.... more
 

Show Me the Money, Honey: Sales Events Tips & Tricks

Lisa Callahan | In this article, Armando Roggio from PracticalEcommerce lists seven tips for making your next sales event a huge success.... more
 

Omni-Channel Marketing is the Best of Both Worlds

Lisa Callahan | Omni-channel marketing allows marketers to reach more people in their target audience by taking advantage of everything that online and offline data can do.... more
 

Millennials are Ousting "Middle Man" Retailers, But Why?

Lisa Callahan | Greg Sterling from Marketing Land dives deeper into the results of this survey to find out why consumers are ditching retailers to buy direct from brands.... more
 

Evangelism: What Every Student of Religion Knows

Darius Lee | This article is particularly useful for invoking a term I never thought I'd see in Forbes: evangelism. It's useful, because as any student of religion knows, evangelism can't be forced. "Forced evangelism," in fact, is probably one of the... more
 

We're living in The Twilight Zone

Darius Lee | One question this article raises is, what does it mean for marketers to be both savvy AND socially responsible?   Obviously, AI knowing how many people try on shoes in a department store is hardly the stuff of science fiction nightmare. &a... more
 

AI is real now

Erik Serrao | Artificial intelligence is becoming more and more a part of our daily lives with each passing moment.  In fact, AI is now an integral process in commerce and sales across the globe.  Artificial intelligence is responsible for assis... more
 

4E's new marketing protocol

Ben Ibarra | With the new marketing strategies and beliefs coming out, I couldn't agree more with this. Although the old 4P's is simple as the article stated, the 4E's may require an adjustment period before it is universally adopted. When/if that happens,... more
 

Unacast is teaming up with Blis to augment location data. Think of the possibilities!

John Shieldsmith | Unacast, the self-proclaimed operator of the largest beacon network in the world, has partnered with Blis, the location data technology firm. The two are hoping to use their joint powers to bridge the current gaps in location-based data. This will... more
 

CrowdOptic's approach to PR is way different from the norm. What do you think?

John Shieldsmith | Jon Fisher, the CEO of CrowdOptic, has a unique approach to PR. Rather than take a "carpet bomb" approach and try to get exposure everywhere he can, Jon focuses on a smaller, more unique events. This places a focuses on where CrowdOptic i... more
 

Using guests on wifi to build a customer profile?

John Shieldsmith | Historically, guests on wifi have offered little value in terms of analytics and customer profiles. Euclid Analytics aims to change that with Euclid Connect , which lets guests opt-in to have a profile created using their habits within the store. Th... more
 

Empyr debuts cost per revenue model. Is this the future?

John Shieldsmith | Historically, there's always been some risk for advertisers when partnering with a business. Cost per visit models have helped cut down on this a bit.  Empyr is taking things even further with their pay per revenue model, described in deta... more
 

up-selling and cross-selling

Sam Madushanka | There's no doubt that up-selling and cross-selling should be kept in mind when designing the layout of websites and when dealing with customers personally in a store. Many times I've been tempted to add items to my cart in a website based simply on... more
 
0 Reviews
            Gimbal
                  ,                         Commerce & Sales
            Gimbal helps brands and agencies maximize their marketing relevance through an integrated data and execution platform for 1-to-1 targeting and attribution.... more
 
0 Reviews
            Mi9 Retail
                  ,                         Commerce & Sales
            Mi9 Retail is the premier provider of enterprise retail merchandising, business intelligence, e-commerce and customer-centric software.... more
 
0 Reviews
            Mobilozophy
                  ,                         Commerce & Sales
            Mobile marketing company providing marketers the tools they need to connect, engage & convert mobile customers. Proximity, Beacons, SMS, Mobile Apps & more!... more
 
0 Reviews
            Intelligence Node
                  ,                         Commerce & Sales
            Intelligence Node's Retail analytics solutions enables brands and retailers to get real-time pricing and merchandising data effortlessly. ... more
 
0 Reviews
            Intel
                  ,                         Commerce & Sales
            Intel's innovation in cloud computing, data center, Internet of Things, and PC solutions is powering the smart and connected digital world we live in.... more
 
0 Reviews
Bluedot Innovation is a technology company that’s changed what‘s possible in location services by combining cutting-edge innovation and the highest quality execution.... more
 
0 Reviews
            Commerce Signals
                  ,                         Commerce & Sales
            Commerce Signals connects advertisers and publishers directly with near-real-time insights from financial institutions. Advertisers use these insights to optimize media tactics and measure the incremental cross-channel sales driven by their advertisi... more
 
0 Reviews
            AYUDA[x]
                  ,                         Commerce & Sales
            We're a location martech company that enables advertisers to target consumers based on places they’ve been.... more
 
0 Reviews
            Vend
                  ,                         Commerce & Sales
            Vend’s point of sale system, inventory management, and iPad POS software is used by thousands of retailers worldwide. Try our POS system free today.... more
 
0 Reviews
            Weblib
                  ,                         Commerce & Sales
            Tab in Store, votre partenaire digital... more
 
0 Reviews
            ShopperTrak
                  ,                         Commerce & Sales
            ShopperTrak is the leading global provider of retail analytics, offering solutions to more than 1,000 retailers and shopping malls across 90 countries.... more
 
0 Reviews
            Shelfbucks
                  ,                         Commerce & Sales
            Shelfbucks #1 In-store Merchandising Optimization Mobile Media Platform programs for continuous improvement Insights Smart Displays Data Analytics CPG's Retail... more
 
0 Reviews
            RetailNext
                  ,                         Commerce & Sales
            Analyzing more than 800 million shoppers a month across dozens of retail chains, RetailNext is the leading provider of in-store analytics.... more
 
0 Reviews
            QuiCon
                  ,                         Commerce & Sales
            QuiCon è una Applicazione innovativa che permette di inviare promozioni e informazioni agli utenti in prossimità degli store tramite tecnologia QuiCon, che invia una notifica sullo smartphone in prossimità dei negozi e in modalità GPS fin... more
 
0 Reviews
            InfoScout
                  ,                         Commerce & Sales
            InfoScout provides real-time consumer and shopper insights that explain the omnichannel behaviors and attitudes of American consumers.... more
 
0 Reviews
            Mobee
                  ,                         Commerce & Sales
            Crowdsourcing custom operational store insights for brand manufacturers, retailers, and QSRs who want answers to questions with insights in near real-time.... more
 
0 Reviews
            Footprints Mobile
                  ,                         Commerce & Sales
            Footprints is a SaaS enterprise application for any-sized field organization. Our solutions connect businesses to their customers like never before.... more
 
0 Reviews
            Eversight
                  ,                         Commerce & Sales
            Eversight's SaaS solutions help CPGs and retailers deploy better in-store promotions by harnessing the power of digital A/B testing.... more
 
            Digital Social Retail
                  ,                         Commerce & Sales
            Social Retail is a revolutionary platform that increases consumer engagement by combining beacon technology and digital signage to create the ultimate marketing... more
 
            Celerant Technology
                  ,                         Commerce & Sales
            Celerant is a leading provider of Enterprise Retail Management Software for optimizing operations in Store, Online & Mobile · POS · E-Commerce. Learn more!... more
 
0 Reviews
            Celect
                  ,                         Commerce & Sales
            Predictive analytics platform for retail merchandise planning and product assortment optimization.... more