real-time analytics

 

QVC Reinvented Itself Using Real-Time Analytics

Lisa Callahan | In this article from Search Business Analytics, Ed Burns describes how QVC implemented real-time analytics with basic knowledge and tools.... more
 

Calling all Marketers: What You Need to Know About Call Tracking

Kathi Furman | Call tracking provides powerful insight into your daily operations. Research available options, and use these sets of data to impact your bottom line.... more
 

Analyzing the Call: Choosing Software to Meet Your Needs

Kathi Furman | Stop ignoring the power of call tracking and analytics. Use these 4 steps to choose the best call analytics software to boost your marketing efforts.... more
 

Call Analytics and Management – What Are Your Callers Telling You?

Ashley Kaczmar | Call analytics provides a way for a company’s inbound calls to be responded to efficiently and tracked to better manage and engage with incoming leads.... more
 

Using Beacon Analytics to Gain Insights on Your Customers

Madeleine Helme | Beacon analytics provide ways for these physical businesses to gain insights on their customers, giving your business a real edge on the competition.... more
 

The Experts Discuss the Benefits of Business Intelligence and Data Science

Lana Moore | The benefits of business intelligence and data science are many. Let's hear what the experts have to say about the benefits these two bring.... more
 

Loading…Why Website Speed Is Crucial for Social Media Success

Anna Rachel Rich | John Stevens explores the correlation between website loading time & social media success, underscoring the need for speed in generating revenue and profit.... more
 

Getting Analytical with Google Analytics

Madeleine Helme | Google Analytics allows you to measure a huge array of statistics related to the performance of your site and the activity of its users.... more
 

Master Customer Retention With Predictive Analytics

Trent Jonas | Predictive analytics is valuable to customer retention because it allows you to identify the customers you need to engage.... more
 

The Future of AI for Marketing featuring Jitesh Keswani

Jitesh Keswani | Jitesh Keswani is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: One of the biggest influences of AI on marketing in the next few years will... more
 

Limitations of Predictive Analysis

Trent Jonas | As useful as predictive analysis can be in the marketing setting, it does have limitations marketers should be aware of. Read this before trying it out.... more
 

The Future of AI for Marketing featuring Megan Lueders

Megan Lueders | Megan is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: AI will usher in an entirely new era for marketers, especially relating to how they p... more
 

The Future of AI for Marketing featuring Nabeel Khalid

Nabeel Khalid | Nabeel Khalid is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: When we talk about Artificial Intelligence (AI), it is important to distingui... more
 

Build, Measure, Learn: Implementing Lean for Marketing

Trent Jonas | Using Ries' techniques can be an effective way of implementing lean management in your brand. Ries advocates a build-measure-learn philosophy.... more
 

The Future of AI for Marketing featuring Serge Vartanov

Serge Vartanov | Serge Vartanov is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: In an increasingly connected world, marketers are gaining access to unimagin... more
 

Understanding Programmatic Advertising in 2017

Ashley Kaczmar | Programmatic advertising is the buying of digital ad space using software. Programmatic advertising is considered more efficient.... more
 

How 15 Minutes of Google Analytics Work Can Enhance Your Content and Improve Your Website Experience

Matt Press | What if I were to tell you that there’s a tool that exists that can reveal incredibly valuable information about your website and the effectiveness of your content? The kind of information that can really transform the marketing strategy of any... more
 

Business on the Go: The Best B2B Mobile Apps

Bill Gaskill | In this age of constant communication and frequent movement. Remain connected wherever you are with some of our favorite B2B mobile apps.... more
 

How SEO Benefits From Data Visualization

John White | Data visualization programs with the right set of data can show you where campaigns are heading and what you need to do to improve your SEO.... more
 

What Defines the Modern Marketer?

Dan Purvis | The modern marketer is as creative as they ever were, but they have also had to adopt a technologist’s approach to their role. Find out why in this article.... more
 

Straight from the Experts: Using Mobile and Web Analytics to Improve CX

Lana Moore | The customer is always right, or at least that is how the saying goes. So if this is the case, what can you do to improve CX? Find out from the experts.... more
 

Smarter Selling: Why You Need to Master Sales Intelligence

John Shieldsmith | Calling a customer can be stressful. What if you get something wrong? With sales intelligence, you can know them before you call them. Read on for more.... more
 

The Impact of AI on Modern Marketing: Scoring AI's Impact on Marketing Technology with Comments from Experts

Lana Moore | The Impact of AI on Modern Marketing, Part III Scoring AI's Impact on Marketing Technology with Comments from Experts  Delivering the right message at the right time to the right audience isn’t really a goal.  Goals are statements that yo... more
 

Staying Savvy – Utilizing Business Intelligence in 2017

John Shieldsmith | Business intelligence is an umbrella term for any application, tech, or practice that can be used to collect, analyze, and present information.... more
 

The Impact of AI on Modern Marketing: 13 Realistic AI Outcomes Marketers Can Expect

Lana Moore | You might be wondering what AI can realistically do for you, the marketer. In this article, we'll talk about 13 things you can expect from AI in marketing.... more
 

Understanding Visual Social Listening

Kathi Furman | Visual social listening is crucial to your marketing strategy. Find out how to utilize this feature for your brand, products or services, and competitors.... more
 

The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off

Lana Moore | Find out what 70 marketing executives, practitioners and AI enthusiasts have to say about he future of AI as it relates to marketing.... more
 

Navigating the PR World with Success in 2017

Ashley Kaczmar | Public relations has changed a lot over the years. What does the PR world look like in 2017? Find out in this article on MarTechExec.... more
 

Social and Relationships: 50+ Stats You Need to Know

Lana Moore | Looking for a rundown of "need-to-know" information on social media and customer relationships? Look no further. We have all the essential statistics.... more
 

Why Experts Say You Should Never Treat Product Management Like an Assembly Line

Lana Moore | No product earns it profits by moving from point A to point B, which means no product management plan should operate like an assembly line.... more
 

Preventing High Employee Turnover in your Marketing Department

Tim Ziegler | We don’t need to tell you that marketing is a fast-paced career these days. Find out how to prevent high employee turnover in your marketing department.... more
 

Customer Intelligence Yields Better Audience Insights

Lisa Callahan | TL;DR Definition Customer Intelligence (CI) is the process businesses use to gather and review customer data. This data is taken from multiple sources to gain a complete view of customer details and activities. The goal of CI is to understand what... more
 

How do you build a successful advertising campaign? Find out what the experts have to say.

Lana Moore | Advertisers struggle to make their ads stand out in the crowd to see the success that they want. So we asked industry experts to tell us how they do it.... more
 

What trends could reshape content marketing? Find out what the experts say.

Lana Moore | It’s impossible to predict without fail what the future holds. But, to get a better idea of what's next for content marketing, we asked the experts.... more
 

Optimizing Your Cloud Data Integration Strategy for 2017

Lisa Callahan | Cloud data integration, or simply cloud integration, utilizes the cloud to store and safeguard all your business’ data in a single place. Learn more here.... more
 

Reviving Dead Accounts with ABM. The Experts Weigh-In

Lana Moore | Are you having issues bringing your ABM account back from the dead? If so listen up. We asked some of the best in the field to share their tips with you!... more
 

What does the future hold for the MarTech landscape? Hear what the experts have to say.

Lana Moore | The marketing landscape is changing at an incredible pace. To get a better idea of the future, see where the experts weigh-in.... more
 

Why Experts Say You Need To Use Customer Relationship Management in 2017

Ashley Kaczmar | Customer Relationship Management (CRM) is a mix of the strategies, technology, and practices that manage and analyze customer interactions.... more
 

Advertising and Promotion: All the Stats You Need to Know

Lana Moore | Advertising changes rapidly. This can make it hard to keep up with the industry and where it's at. Luckily for you, we have all the stats you need.... more