real-time analytics

 

QVC Reinvented Itself Using Real-Time Analytics

Lisa Callahan | In this article from Search Business Analytics, Ed Burns describes how QVC implemented real-time analytics with basic knowledge and tools.... more
 

Target Marketing

Chime Beem | Creativity definitely does go hand in hand with big data and following the spreadsheets. Following the numbers and finding where your numbers are showing your target customer or target audience is just as important as the creative push behind w... more
 

The Experts Discuss the Benefits of Business Intelligence and Data Science

Lana Moore | The benefits of business intelligence and data science are many. Let's hear what the experts have to say about the benefits these two bring.... more
 

Expert Opinion: Predictive Analytics featuring David Keane

David Keane | Read up on what analytics expert David Keane foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: CMS & Web Experience Management featuring Dionisios Favatas

Dionisios Favatas | What does the future hold for CMS and web experience management? Get a glimpse with predictions from martech expert Dionisios Favatas.... more
 

Calling all Marketers: What You Need to Know About Call Tracking

Kathi Furman | Call tracking provides powerful insight into your daily operations. Research available options, and use these sets of data to impact your bottom line.... more
 

Analyzing the Call: Choosing Software to Meet Your Needs

Kathi Furman | Stop ignoring the power of call tracking and analytics. Use these 4 steps to choose the best call analytics software to boost your marketing efforts.... more
 

Expert Opinion: ABM featuring James Regan

James Regan | How will ABM technology evolve over the next 3-5 years? James Regan weighs in with expert insights and predictions.... more
 

Call Analytics and Management – What Are Your Callers Telling You?

Ashley Kaczmar | Call analytics provides a way for a company’s inbound calls to be responded to efficiently and tracked to better manage and engage with incoming leads.... more
 

Expert Opinion: Interactive Content featuring Roger Hurni

Roger Hurni | Read up on what interactive content expert Roger Hurni foresees will happen as the technology evolves over the next three to five years.... more
 

What Defines the Modern Marketer?

Dan Purvis | The modern marketer is as creative as they ever were, but they have also had to adopt a technologist’s approach to their role. Find out why in this article.... more
 

Using Beacon Analytics to Gain Insights on Your Customers

Madeleine Helme | Beacon analytics provide ways for these physical businesses to gain insights on their customers, giving your business a real edge on the competition.... more
 

Predictive Analytics Deconstructed: A Super-Simple Recipe for Marketing Success

Lisa Callahan | Puzzled by predictive analytics? Check out our article for the bare bones of predictive analytics, including insight and forecasts from 17 martech experts.... more
 

Data Visualization Comes Second, Content Strategy Comes First

Lisa Callahan | Summary In my opinion, data visualization is one of the most interesting and confusing topics in martech.Interesting because it pretty much epitomizes martech — the marriage of creativity and data. But it's confusing for the same reason.Should we... more
 

In Modern Martech, the Early Analyst Gets the Worm

Lisa Callahan | Summary If modern martech is a bird, then traditional marketing analytics is a worm. And you know the fate of that pair isn't pretty.Analytics tool of years' past can't even compare to the tools we work with now. Yet, research shows that many mark... more
 

Loading…Why Website Speed Is Crucial for Social Media Success

Anna Rachel Rich | John Stevens explores the correlation between website loading time & social media success, underscoring the need for speed in generating revenue and profit.... more
 

Expert Opinion: CMS & Web Experience Management featuring Gal Oppenheimer

Gal Oppenheimer | What does the future hold for CMS and web experience management? Get a glimpse with predictions from martech expert Gal Oppenheimer.... more
 

Getting Analytical with Google Analytics

Madeleine Helme | Google Analytics allows you to measure a huge array of statistics related to the performance of your site and the activity of its users.... more
 

Master Customer Retention With Predictive Analytics

Trent Jonas | Predictive analytics is valuable to customer retention because it allows you to identify the customers you need to engage.... more
 

The Future of AI for Marketing featuring Jitesh Keswani

Jitesh Keswani | How can the most disruptive AI technologies help marketers adapt in tomorrow’s world? Jitesh Keswani weighs in with expert insights.... more
 

Expert Opinion: Native Advertising featuring Tracy Koeneke

Tracy Koeneke | Read up on what native advertising expert, Tracy Koeneke, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Get the Pixel: Using Facebook Tracking Pixel to Maximize Ads

Anna Rachel Rich | Michie Victoriano takes your frame-by-frame, explaining how to create Facebook Tracking Pixels so you can tailor content & remarket to qualified leads.... more
 

The Future of AI for Marketing featuring Megan Lueders

Megan Lueders | Megan is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: AI will usher in an entirely new era for marketers, especially relating to how they p... more
 

The Future of AI for Marketing featuring Nabeel Khalid

Nabeel Khalid | Nabeel Khalid is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: When we talk about Artificial Intelligence (AI), it is important to distingui... more
 

Limitations of Predictive Analysis

Trent Jonas | As useful as predictive analysis can be in the marketing setting, it does have limitations marketers should be aware of. Read this before trying it out.... more
 

Five Complete Lies We Believe About Big Data

Lisa Callahan | In this article, Swapnil Chaudhary dispels five myths causing martech pros to misuse and abuse the term "big data."... more
 
0 Reviews
            youredi
                  ,                         Data
            Youredi's industry leading iPaaS technology provides real-time integration and analytics without the expense, expertise, and effort.... more
 
0 Reviews
            Intelligence Node
                  ,                         Commerce & Sales
            Intelligence Node's Retail analytics solutions enables brands and retailers to get real-time pricing and merchandising data effortlessly. ... more
 

Expert Opinion: Audience Data featuring Anil Maharjan

Anil Maharjan | Read up on what audience data expert Anil Maharjan predicts will happen as data technology evolves over the next three to five years.... more
 

The One-to-One Conversation Is Here, You Just Have to Build It

Chris Martellotti | Much has been said about marketing automation over the last year — How martech and adtech are merging to create the “holy grail” for marketers, the opportunity to tailor a 1:1 message directly to a specific user. Middlemen have been removed f... more
 

Build, Measure, Learn: Implementing Lean for Marketing

Trent Jonas | Using Ries' techniques can be an effective way of implementing lean management in your brand. Ries advocates a build-measure-learn philosophy.... more
 

How 15 Minutes of Google Analytics Work Can Enhance Your Content and Improve Your Website Experience

Matt Press | What if I were to tell you that there’s a tool that exists that can reveal incredibly valuable information about your website and the effectiveness of your content? The kind of information that can really transform the marketing strategy of any... more
 

The Future of AI for Marketing featuring Serge Vartanov

Serge Vartanov | What will be the impact of AI on marketing in the future? Find out what expert Serge Vartanov thinks in this article from MarTechExec.... more
 

Business on the Go: The Best B2B Mobile Apps

Bill Gaskill | In this age of constant communication and frequent movement. Remain connected wherever you are with some of our favorite B2B mobile apps.... more
 

Expert Opinion: Display and Programmatic Advertising featuring David Wiesenfield

David Wiesenfield | Display and programmatic advertising will have advancements in these 3 areas. Find out David Wiesenfield's predictions in this article from MarTechExec.... more
 
0 Reviews
            Cyfe
                  ,                         Data
            Social media, analytics, marketing, sales, support, infrastructure... all in one place. Track your entire business in real-time.... more
 
0 Reviews
            Geofeedia
                  ,                         Social & Relationships
            Geofeedia's location-based analytics platform enables organizations to predict, analyze and act based on real-time social media conversations.... more
 
0 Reviews
            Striim
                  ,                         Data
            Striim (pronounced "stream") provides an end-to-end, real-time data integration + streaming analytics platform. Leverage change data capture (CDC) to access data.... more
 

How SEO Benefits From Data Visualization

John White | Data visualization programs with the right set of data can show you where campaigns are heading and what you need to do to improve your SEO.... more