real-time analytics

 

QVC Reinvented Itself Using Real-Time Analytics

Lisa Callahan | In this article from Search Business Analytics, Ed Burns describes how QVC implemented real-time analytics with basic knowledge and tools.... more
 

6 Website Optimization Tactics: Neuroscience Principles to Increase Conversion Optimization

Nicole Poncsak | Did you know that 90% of consumer decisions are emotional? If you understand what drives customers to make decisions, a few simple changes to your store can work with their cognitive biases & increase your conversion rate. This article cove... more
 

Ultimate Guide to Creating Original Research Content

Niel Malhotra | The best performing types of content is original research, as you can see from this survey of marketers: https://clutch.co/marketing/content#survey To that end, I created a 13,000-word ultimate guide that covers everything you need to know... more
 

Target Marketing

Chime Beem | Creativity definitely does go hand in hand with big data and following the spreadsheets. Following the numbers and finding where your numbers are showing your target customer or target audience is just as important as the creative push behind w... more
 

Expert Opinion: Business Intelligence Featuring Andrew Wayne Pearson

Andrew Wayne Pearson | We asked martech experts what the future holds for business intelligence. Find out what they said in this edition of the Martech Master Series.... more
 

Expert Opinion: Predictive Analytics featuring David Keane

David Keane | Read up on what analytics expert David Keane foresees will happen as predictive technology evolves over the next three to five years.... more
 

Calling all Marketers: What You Need to Know About Call Tracking

Kathi Furman | Call tracking provides powerful insight into your daily operations. Research available options, and use these sets of data to impact your bottom line.... more
 

Customer Intelligence and Data Science System Tips From Irina Peregud

Irina Peregud | What are the key business benefits a highly developed business customer intelligence and data science system? Here's what Irina Peregud had to say.... more
 

What Defines the Modern Marketer?

Dan Purvis | The modern marketer is as creative as they ever were, but they have also had to adopt a technologist’s approach to their role. Find out why in this article.... more
 

Data Visualization Comes Second, Content Strategy Comes First

Lisa Callahan | Summary In my opinion, data visualization is one of the most interesting and confusing topics in martech.Interesting because it pretty much epitomizes martech — the marriage of creativity and data. But it's confusing for the same reason.Should we... more
 

Expert Opinion: CMS & Web Experience Management featuring Dionisios Favatas

Dionisios Favatas | What does the future hold for CMS and web experience management? Get a glimpse with predictions from martech expert Dionisios Favatas.... more
 

Customer Intelligence and Data Science System Tips From Tracey Van Puyvelde

Tracey Van Puyvelde | What are the key business benefits of a highly developed business customer intelligence and data science system? Here’s what Tracey Van Puyvelde said.... more
 

In Modern Martech, the Early Analyst Gets the Worm

Lisa Callahan | Summary If modern martech is a bird, then traditional marketing analytics is a worm. And you know the fate of that pair isn't pretty.Analytics tool of years' past can't even compare to the tools we work with now. Yet, research shows that many mark... more
 

Customer Intelligence and Data Science System Tips From Tuval Chomut

Tuval Chomut | What are the key business benefits of having a highly developed business customer intelligence and data science system? Here’s what Tuval Chomut had to say.... more
 

Call Analytics and Management – What Are Your Callers Telling You?

Ashley Kaczmar | Call analytics provides a way for a company’s inbound calls to be responded to efficiently and tracked to better manage and engage with incoming leads.... more
 

Analyzing the Call: Choosing Software to Meet Your Needs

Kathi Furman | Stop ignoring the power of call tracking and analytics. Use these 4 steps to choose the best call analytics software to boost your marketing efforts.... more
 

Big Data is Your Business (Literally): Top 10 Big Data Benefits

Lisa Callahan | Summary Big data: It's much more than a buzzword.Slowly but surely, marketers are coming to understand what exactly big data is and what it means for our field.In this article, Aniketh Jain from Inc42 casts light on the future of big data and how i... more
 

Expert Opinion: Mobile & Web Analytics Featuring George Musi

George Musi | Today, the way we use data and analytics is at a crossroad. Find out what our experts predict for its future in this installment of our Master Series.... more
 

Expert Opinion: ABM featuring James Regan

James Regan | How will ABM technology evolve over the next 3-5 years? James Regan weighs in with expert insights and predictions.... more
 

Predictive Analytics Deconstructed: A Super-Simple Recipe for Marketing Success

Lisa Callahan | Puzzled by predictive analytics? Check out our article for the bare bones of predictive analytics, including insight and forecasts from 17 martech experts.... more
 

Expert Opinion: Data Visualization featuring Chris Wiegand

Chris Wiegand | Mastering data visualization requires you to work smart. Get tips on how to do that in this article featuring Chris Wiegand.... more
 

Five Complete Lies We Believe About Big Data

Lisa Callahan | In this article, Swapnil Chaudhary dispels five myths causing martech pros to misuse and abuse the term "big data."... more
 

Using Beacon Analytics to Gain Insights on Your Customers

Madeleine Helme | Beacon analytics provide ways for these physical businesses to gain insights on their customers, giving your business a real edge on the competition.... more
 

Neglected Marketing Topics: What Should Universities Teach Students?

Kevin Nelson | There’s a growing concern about the quality of education that students are receiving in the universities today. The curriculum of some of the courses being provided in the institutions does not have practicality in the real workplace situa... more
 

Loading…Why Website Speed Is Crucial for Social Media Success

Anna Rachel Rich | John Stevens explores the correlation between website loading time & social media success, underscoring the need for speed in generating revenue and profit.... more
 

Getting Analytical with Google Analytics

Madeleine Helme | Google Analytics allows you to measure a huge array of statistics related to the performance of your site and the activity of its users.... more
 

Expert Opinion: Data Visualization featuring Robb Hecht

Robb Hecht | Mastering data visualization requires you to work smart. Get tips on how to do that in this article featuring Robb Hecht.... more
 
0 Reviews
            Intelligence Node
                  ,                         Commerce & Sales
            Intelligence Node's Retail analytics solutions enables brands and retailers to get real-time pricing and merchandising data effortlessly. ... more
 
0 Reviews
            youredi
                  ,                         Data
            Youredi's industry leading iPaaS technology provides real-time integration and analytics without the expense, expertise, and effort.... more
 

Get the Pixel: Using Facebook Tracking Pixel to Maximize Ads

Anna Rachel Rich | Michie Victoriano takes your frame-by-frame, explaining how to create Facebook Tracking Pixels so you can tailor content & remarket to qualified leads.... more
 

The Future of AI for Marketing featuring Megan Lueders

Megan Lueders | Megan is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: AI will usher in an entirely new era for marketers, especially relating to how they p... more
 

The Future of AI for Marketing featuring Nabeel Khalid

Nabeel Khalid | Nabeel Khalid is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: When we talk about Artificial Intelligence (AI), it is important to distingui... more
 

Expert Opinion: CMS & Web Experience Management featuring Gal Oppenheimer

Gal Oppenheimer | What does the future hold for CMS and web experience management? Get a glimpse with predictions from martech expert Gal Oppenheimer.... more
 

Master Customer Retention With Predictive Analytics

Trent Jonas | Predictive analytics is valuable to customer retention because it allows you to identify the customers you need to engage.... more
 

Utilizing Mobile and Web Analytics in the Face of Bots, Blockchain and Barred User Data

Lisa Callahan | Using mobile and web analytics today is like navigating a minefield. But those who’ll rise above — like these experts did — will embrace the challenge.... more
 

The Future of AI for Marketing featuring Jitesh Keswani

Jitesh Keswani | How can the most disruptive AI technologies help marketers adapt in tomorrow’s world? Jitesh Keswani weighs in with expert insights.... more
 

Expert Opinion: DAM featuring Neil Bottrill

Neil Bottrill | Read up on what digital asset management expert Neil Bottrill predicts will happen as systems evolve over the next three to five years.... more
 

Expert Opinion: Interactive Content featuring Roger Hurni

Roger Hurni | Read up on what interactive content expert Roger Hurni foresees will happen as the technology evolves over the next three to five years.... more