product marketing


Influencer Marketing Alone Can't Save a Bad Product

Ashley Kaczmar | Lately, it seems brands think that influencer marketing is the cure-all to a product that's not doing so hot. Are you making that mistake?... more

A Product Manager's Guide to Inheriting a Product Backlog

Courtney Raaz | In this article, Nathan Rhodes provides other product managers with key advice on how to handle inheriting a product backlog.... more

Multi-Touch Marketing Attribution Modeling: An Introduction

Madeleine Helme | There are multiple multi-touch attribution models that you could use. These are some of the most common.... more

Introducing the One, the Only Blockchain Marketing Technology Landscape

Sara Sousa | Jeremy Epstein shares how this might affect the martech landscape and why you need to understand blockchain marketing technology. ... more

The Blair Marketing Project: Making Stable, Respectable Video Marketing

John Shieldsmith | Video marketing is only effective if it's properly filmed. Nobody wants a shaky mess. Use these tips to make sure your video is stable and effective.... more

The Marketing Madhouse: Reducing Stress in Email Marketing

John Shieldsmith | Less stress in email marketing? That sounds like a dream, right? Use these tips and it can become your reality. We promise.... more

Writing Product Descriptions that Reflect Your Brand

Lisa Callahan | Marcia Yukdin from Practical Ecommerce describes how to infuse product descriptions with your brand's Unique Value Proposition to inspire customers to buy.... more

Think Outside the Default for Product Listings

Madeleine Helme | Don't just rely on default sorting options and assume it's the best option for your product listings. Read on to learn how to show off your products.... more

Improve Your Product Pricing Strategy with These Psychology Hacks

Lisa Callahan | In this article, Darian Kovacs from Entrepreneur describes four psychology hacks that will improve your product pricing strategy.... more

Boosting Office Productivity with Fresh Decor

Lisa Callahan | Harshil Barot outlines a few small ways to refresh your office environment for more productivity -- No paintbrushes or staple guns necessary.... more

Getting One Step Closer to Perfect Productivity

Courtney Raaz | In this article, Jonathan Long discusses some simple daily tasks that everyone can do to improve their productivity.... more

A Beginner’s Guide to Crafting a Great Product

Courtney Raaz | In this article, product designer Tanira Maurer guides her readers through the first steps of crafting a product from the start.... more

Basics of Software Product Prototyping and Why

Tim Ziegler | A picture may be worth 1,000 words, but a prototype is worth about a million explanations. Check out the basics fo software product prototyping here.... more

Press Play on Your Remote Worker's Productivity

Lisa Callahan | In this article from Inc, Jane Chin lists her top tips for keeping your remote workers focused while they kick up their feet.... more

Understanding Product Management and How it Benefits Businesses

John Shieldsmith | Product management is just a buzzword right? Actually, it can benefit your business in a big, BIG way. Read on to get started.... more

Fly or Die: Strategizing Your Product Launch

Lisa Callahan | Product timeline not going as planned? In this article from Forbes, Kevin Hong offers up some advice on ensuring your product launch goes smoothly.... more

Show Off Your Products With Showrooming

Madeleine Helme | Learn more about how consumers shop these days, and how retailers are moving towards the showrooming model of business in this article.... more

Death by Deadline: Mourning a Delayed Product Release

Lisa Callahan | Veamly walks us through the five stages of grief that all you Product Managers must face head-on in order to mourn the delay of your product release.... more

Questions and Tips for Interviewing Product Managers

Tim Ziegler | Brent Tworetzky has hired a product manager or two in his day. He shares his best tips for interviewing product managers in this article.... more

Instagram Makes Selling Products Easier with New In-App Tool

Hailee Franco | Instagram is making it easier to sell your products without hurting your bottom line. Their new tool launched recently and makes it easy to sell products.... more

How Machine Learning Can Help Product Managers

Tim Ziegler | Machine learning is going to change the world and businesses into the future. Find out how it will help product managers in this article from Vishal Sood.... more

Group Messaging Tips for Team Productivity

Tim Ziegler | Group messaging is one of the most effective tools your team can have. Follow these tips for messaging goodness.... more

Make Smart Product Recommendations With Collaborative Filtering

Madeleine Helme | Collaborative filtering is the smartest way to get your products in front of consumers -- in a way they simply can't resist. Keep reading to find out more.... more

3...2...1...Lift Off! Using Social Media to Promote Products Pre-Launch

Hailee Franco | Launching a product is a lot like launching a space ship. So why aren't you using social media to promote products pre-launch?... more

Does MarTech Make Us Less Productive?

Tim Ziegler | There's a dark underside to the martech tools we love. As tech advances, the greater the chance that these two negative effects also grow bigger.... more

Product Management 101 - Prioritizing and Digging In

Tim Ziegler | Have your marching orders? Learn how to prioritize and start building in this product management 101 article from Chandan Kumar Jilukara.... more

Product Packaging Trends: How We'll Make Store Shelves Gorgeous in 2018

Lisa Callahan | In this article from Creative BBQ, Pam Webber & Martis Lupus list 10 product packaging trends that will dominate shelf space in 2018.... more

Mastering the E-Commerce Product Catalog

Madeleine Helme | Ready to put your products online? Bill Davis from CMSWire explains the different kinds of applications you can use to set up your product catalog.... more

Customer Development is the Key to Unlocking Your Product

Sara Sousa | Understand your customer and you understand your product, achieve this through customer development. ... more

8 Steps to Becoming a Better Product Manager

Kathi Furman | Improving your leadership skills impacts the success of your team and business. Use these steps to be a better product manager and be open to continued change... more

4 Steps to Defining Great Metrics for Any Product

Tim Ziegler | Metrics are great - if you know what metrics to set in the first place. Read this article to get started and learn about defining great metrics.... more

The Surprising Similarities Between Product Management and Poker

Courtney Raaz | In his article, Tommi Frosström draws comparisons of Game Theory in poker to product management.... more

What Product Managers Should be Asking

Courtney Raaz | In this article, Mike Cohn shares his favorite questions to ask from his experience as a Scrum Master.... more

Building a Better Product Team

Tim Ziegler | Lystable revamped how their product teams work to keep up with the company's fast growth. They tell us how to build a better product team in this article.... more

Mastering the Scrum Product Backlog

Tim Ziegler | how do you keep the Product Backlog from being a tangled monster that grows bigger and more tangled by the day? Find out in this article.... more

Act-On is developing product bundle to help Microsoft's customer engagement

John Shieldsmith | Act-On Software announced last fall that they were developing a product bundle to help Microsoft have more intelligent customer engagement.  While Act-On specializes in developing marketing automation for companies, this deal is different... more

Building new products in context

Lisa Callahan | April Dunford works at, and she's a really funny/interesting presenter to listen to. So let me set the stage. She says... “My ten-year-old says ‘Yeah I’ve got a joke. What’s brown and sticky?&... more

Why Marketers Want to Get Closer to their Customers in 2017 with Proximity Marketing

Madeleine Helme | More and more businesses are adopting proximity marketing and other location-based marketing techniques to deliver highly targeted marketing messages.... more

Proximity Marketing

What is Proximity Marketing? Proximity marketing involves communicating with an audience through their mobile devices when in close range to a given location. Marketers use technology such as beacons and Wi-Fi to send content to nearby opted-in... more