product listings

 

Think Outside the Default for Product Listings

Madeleine Helme | Don't just rely on default sorting options and assume it's the best option for your product listings. Read on to learn how to show off your products.... more
 

Protecting Brand Safety in a Ray of Whitelisting

Ashley Kaczmar | The growing need for brand safety has made whitelisting a growing trend for digital advertisers. But how does this impact the market?... more
 

A Product Manager's Guide to Inheriting a Product Backlog

Courtney Raaz | In this article, Nathan Rhodes provides other product managers with key advice on how to handle inheriting a product backlog.... more
 

Whiteout the Bad in Programmatic with Whitelisting

Ashley Kaczmar | Summary Whitelisting has the potential to alleviate many of programmatic advertising's issues. If done correctly. Ad fraud, transparency, brand safety, oh my! Programmatic advertising has faced a lot of issues in the recent years. How do you comba... more
 

Boosting Office Productivity with Fresh Decor

Lisa Callahan | Harshil Barot outlines a few small ways to refresh your office environment for more productivity -- No paintbrushes or staple guns necessary.... more
 

Questions and Tips for Interviewing Product Managers

Tim Ziegler | Brent Tworetzky has hired a product manager or two in his day. He shares his best tips for interviewing product managers in this article.... more
 

Writing Product Descriptions that Reflect Your Brand

Lisa Callahan | Marcia Yukdin from Practical Ecommerce describes how to infuse product descriptions with your brand's Unique Value Proposition to inspire customers to buy.... more
 

Basics of Software Product Prototyping and Why

Tim Ziegler | A picture may be worth 1,000 words, but a prototype is worth about a million explanations. Check out the basics fo software product prototyping here.... more
 

Improve Your Product Pricing Strategy with These Psychology Hacks

Lisa Callahan | In this article, Darian Kovacs from Entrepreneur describes four psychology hacks that will improve your product pricing strategy.... more
 

Group Messaging Tips for Team Productivity

Tim Ziegler | Group messaging is one of the most effective tools your team can have. Follow these tips for messaging goodness.... more
 

Understanding Product Management and How it Benefits Businesses

John Shieldsmith | Product management is just a buzzword right? Actually, it can benefit your business in a big, BIG way. Read on to get started.... more
 

Fly or Die: Strategizing Your Product Launch

Lisa Callahan | Product timeline not going as planned? In this article from Forbes, Kevin Hong offers up some advice on ensuring your product launch goes smoothly.... more
 

Instagram Makes Selling Products Easier with New In-App Tool

Hailee Franco | Instagram is making it easier to sell your products without hurting your bottom line. Their new tool launched recently and makes it easy to sell products.... more
 

Death by Deadline: Mourning a Delayed Product Release

Lisa Callahan | Veamly walks us through the five stages of grief that all you Product Managers must face head-on in order to mourn the delay of your product release.... more
 

How Machine Learning Can Help Product Managers

Tim Ziegler | Machine learning is going to change the world and businesses into the future. Find out how it will help product managers in this article from Vishal Sood.... more
 

Show Off Your Products With Showrooming

Madeleine Helme | Learn more about how consumers shop these days, and how retailers are moving towards the showrooming model of business in this article.... more
 

Getting One Step Closer to Perfect Productivity

Courtney Raaz | In this article, Jonathan Long discusses some simple daily tasks that everyone can do to improve their productivity.... more
 

Influencer Marketing Alone Can't Save a Bad Product

Ashley Kaczmar | Lately, it seems brands think that influencer marketing is the cure-all to a product that's not doing so hot. Are you making that mistake?... more
 

Top Mistakes That Run Product Managers Out the Door

Kathi Furman | Without realizing it, business executives make mistakes that send their product managers packing. The most common mistakes are easily avoidable.... more
 

Act-On is developing product bundle to help Microsoft's customer engagement

John Shieldsmith | Act-On Software announced last fall that they were developing a product bundle to help Microsoft have more intelligent customer engagement.  While Act-On specializes in developing marketing automation for companies, this deal is different... more
 

Building new products in context

Lisa Callahan | April Dunford works at Sprint.ly, and she's a really funny/interesting presenter to listen to. So let me set the stage. She says... “My ten-year-old says ‘Yeah I’ve got a joke. What’s brown and sticky?&... more
 

3...2...1...Lift Off! Using Social Media to Promote Products Pre-Launch

Hailee Franco | Launching a product is a lot like launching a space ship. So why aren't you using social media to promote products pre-launch?... more
 

Product Management 101 - Prioritizing and Digging In

Tim Ziegler | Have your marching orders? Learn how to prioritize and start building in this product management 101 article from Chandan Kumar Jilukara.... more
 

Mastering the Scrum Product Backlog

Tim Ziegler | how do you keep the Product Backlog from being a tangled monster that grows bigger and more tangled by the day? Find out in this article.... more
 

Mastering the E-Commerce Product Catalog

Madeleine Helme | Ready to put your products online? Bill Davis from CMSWire explains the different kinds of applications you can use to set up your product catalog.... more
 

The Surprising Similarities Between Product Management and Poker

Courtney Raaz | In his article, Tommi Frosström draws comparisons of Game Theory in poker to product management.... more
 

What Product Managers Should be Asking

Courtney Raaz | In this article, Mike Cohn shares his favorite questions to ask from his experience as a Scrum Master.... more
 

Building a Better Product Team

Tim Ziegler | Lystable revamped how their product teams work to keep up with the company's fast growth. They tell us how to build a better product team in this article.... more
 

4 Steps to Defining Great Metrics for Any Product

Tim Ziegler | Metrics are great - if you know what metrics to set in the first place. Read this article to get started and learn about defining great metrics.... more
 

8 Steps to Becoming a Better Product Manager

Kathi Furman | Improving your leadership skills impacts the success of your team and business. Use these steps to be a better product manager and be open to continued change... more
 

Make Smart Product Recommendations With Collaborative Filtering

Madeleine Helme | Collaborative filtering is the smartest way to get your products in front of consumers -- in a way they simply can't resist. Keep reading to find out more.... more
 

9 Steps to Improve Existing Vendor Relationships

Kathi Furman | Solid existing vendor relationships are the key to successful collaboration and meeting business objectives.... more
 

An Introduction to Lead Scoring

Madeleine Helme | A systematic lead scoring system can help you to identify your most qualified leads, and market or sell to them when the time is right.... more
 

Multi-Touch Marketing Attribution Modeling: An Introduction

Madeleine Helme | There are multiple multi-touch attribution models that you could use. These are some of the most common.... more
 

Introducing the One, the Only Blockchain Marketing Technology Landscape

Sara Sousa | Jeremy Epstein shares how this might affect the martech landscape and why you need to understand blockchain marketing technology. ... more
 

Buying email lists. Is this a mistake for marketing professionals?

Hailee Franco | Adestra's VP of Marketing Ryan Phelan recently did an interview where he was quoted as saying, "For the past ten years, we in the email world have believed that email is a permission-based medium. Sure, we hear from people saying, "the... more
 

Expert Opinion: Display and Programmatic Advertising featuring Christiana Cacciapuoti

Christiana Cacciapuoti | The state of display and programmatic advertising technology evolution will be felt among transparency, over-the-top content (OTT) and data.... more
 

The Truth Behind Why You Procrastinate at Work

Lisa Callahan | Self-help books and expert lectures can only go so far in helping us not procrastinate at work. What helps even more? A potent dose of the truth.... more
 

Evaluating MarTech Providers: Questions to Ask

Hailee Franco | If you've seen Scott Brinker's MarTech Landscape Supergraphic then you know there are thousands of martech providers available. So which one do you choose?... more
 

The Marketing Madhouse: Reducing Stress in Email Marketing

John Shieldsmith | Less stress in email marketing? That sounds like a dream, right? Use these tips and it can become your reality. We promise.... more